Digital Business: Key Trends, Advantages, and Strategies for Sainsbury

This report discusses the key trends and advantages of digital technology for managing virtual business in the global environment, emerging digital business models, impact of strategic alliances and new collaborative relationships, and e-commerce principles for Sainsbury. It provides insights on how Sainsbury can leverage digital technology to enhance its operations and competitiveness in the retail industry.

Digital Business
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Table of Contents
INTRODUCTION ..........................................................................................................................4
Key trends and advantages of digital technology and implications for managing virtual
business in the global environment by drawing on SAINSBURY ............................................4
Emerging and new digital business models in relation to key business issues such as cyber
security and ethics that Sainsbury can use..................................................................................5
What is the Impact of strategic alliance and new collaborative relationships via digital
technology for SAINSBURY .....................................................................................................6
The manner in which e-commerce principles can be utilized by SAINSBURY .......................6
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Digital technology significantly modified every aspect of modern business environment.
In today's business world digital technology automatically transform the manner in which
business organisations are conducting their roles and responsibilities. With the help of digital
technology organisation have benefits in terms of connectivity, technology global access
advantages etc (Al Husaeni and Nandiyanto, 2022). In this it is essential for organisation to
understand the process of e-commerce and implement different types of strategies to conduct e-
commerce business in effective manner. Present report is conducted on Sainsbury which is
operating its roles and responsibilities in retail industrial sector and provide its services
worldwide. Report include discussion upon advantage as well as key trends of digital
technology. In addition to this digital business model emergence and new collaboration
relationship as well as strategic alliance with digital technology is also discussed in this report.
Key trends and advantages of digital technology and implications for managing virtual business
in the global environment by drawing on SAINSBURY
Digital technology have duly transformed the manner in which business organisation in
this modern environment are forming their roles and responsibilities. It has been identified that
digital technology means that devices can be more fast or compact lighter and versatile. Digital
technology provide endless benefits to organisations such as social connectivity, communication
speed, information storage, transportation, low cost extra. It has been underlined that with the
help of undertaking advantage of the digital technology managing business virtually in this
global business environment Sainsbury can not only perform their roles and responsibilities in
cost effective manner but can also collaborate with other organisations. There are certain
significant trends of digital marketing which include artificial intelligence, cloud computing,
machine learning, robotic process, optimisation, quantum community, virtual reality and
augmented reality, internet of things, blockchain etc. All these trends are playing important role
in all industrial sector. In this with the help of undertaking use of these trends of digital
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technology and implementing them within organisational workplace structure Sainsbury can
effectively perform their global business in competitive manner.
Digital technology provide significant advantage to Sainsbury, in this with help of
implementing digital tools and techniques and trends company can develop social connectivity to
stay in touch with consumers from all around the world on global stage. In this with the help of
various website software and apps company can regularly update consumer's. Digital technology
also maximize communications that help Sainsbury to provide information to large base of
consumers with the help of video and audio in real time. It also benefit organisation in terms of
versatile working and increase making machine smarter (Almeida, Sousa and Pesqueira, 2022).
Digital technology also enable Sainsbury to store the amount of information. This technology
will provide benefits to Sainsbury in terms of engaging with consumers global platform and
maximize their experience on simultaneous basis. This will company to satisfy consumers and
retain them for a longer period of time. With the help of emphasising upon current trends of
digital marketing and implementing them in managing virtual business in global environment
Sainsbury can ensure long-term growth and sustainability in industry.
Emerging and new digital business models in relation to key business issues such as cyber
security and ethics that Sainsbury can use
Emergence of digital technology not only provide significant opportunity to business
organisation to conduct their business in a faster and smoother manner but they tend to arise
number of business issues such a cybersecurity and ethics which is essential for business
organisation to emphasize upon. In this with the help of new and emerging business model in
terms of key business issues such as IoT and security Sainsbury can perform their role in
environment and can overcome the issue of cyber security. It has been identified that
cybersecurity is one of the biggest cyber security industry trend. In this is essential for company
to implement cloud based services in terms of cyber security company can trace key issue in
terms of attacks. In this it is also required to conduct their business operations by practicing
ethics in order to be competitive in highly competitive environment in which their values
interpretation can be play maximum role for their competitiveness. By managing cyber security
issues Sainsbury can undertake use of iot management and can promote ethical culture. In this
with the help of honesty and integrity organisation can successfully perform and can also
undertake use of the ethical values which helps in development of consumer benefit. With the
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help of digital technology with the help of creating computer model and aligning digital business
goals with security company can operate successfully in business environment.
What is the Impact of strategic alliance and new collaborative relationships via digital
technology for SAINSBURY
Digital technology is one of the most important aspect for every organisation in any
industrial sector to ensure long term sustainability and competitiveness in industry. There are
different types of digital technology practices that has been undertaken by different corporate
firms such as Sainsbury to develop strategic alliances and new collaborative. It has been
evaluated that there is significant increase in the emergence of digital partnerships. In this
organisation are taking use of most effective form of digital partnerships in which they are
having opportunities to conduct operations in a well define and effective manner. Digital
partnerships are also making organisation to conduct effective operations. In this, digital
technology have positive impact on new collaborative relationships and strategic alliances on
Sainsbury. It has been evaluated that the essential movements expected to serve clients
effectively in a market progressively determined by the assumptions for another age of shoppers
is bringing about customary retailer-provider connections transforming into something
substantially more key . This has duly prompted the rise of retailer-technology relationship.
These are driven by the need to serve clients better, and an acknowledgment by retailers that it's
a quick course to getting to extraordinary arrangements and information science to further
develop their plans of action. Where innovation was generally utilized by retailers to 'keep the
lights on', it is at this point not a utility, however fundamental for the essential change of retail
contributions and activities in an undeniably difficult climate. In this, Sainsbury with the help of
undertaking use of digital technology can not only add value to their organisation but can also
undertake use of strategic planning and collaboration to develop new collaborative relationships
and strategic alliances in a well define and effective manner
The manner in which e-commerce principles can be utilized by SAINSBURY
E-commerce is determined as buying as well as selling of products as well as services.
This is mainly conducted over tablets, computers, smartphone and other devices. E-commerce is
a strategy in order to perform operations in an effective manner. In addition to this, e-commerce
plays an essential tool that refers to a business model that allows companies and individuals to
buy and sell goods and services over the Internet. Ecommerce operates in four major market
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segments and can be conducted over computers, tablets, smartphones, and other smart devices.
accountability and ownership. During the outbreak of covid-19 it is essential for Sainsbury to
manage business operations in an effective manner, in order to make sure that customers get
satisfied in effective manner, as this can affect overall performance and productivity of company
along with satisfaction level of consumers. Manager of company believes that a suitable e-
commerce model with the help of e-commerce principles in order to brings clarity. In this with
the help making mobile site friendly. Paid advertisements, promoting efforts and building image
would all be able to assist with developing business and direct people to site. In this, it is
essential for SAINSBURY to implement the e-commerce principles of making site more mobile
friendly. In this, Sainsbury IT department by designing by implementing fundamental principles
of e-commerce in order to perform different types of operations in an effective manner can
assure higher competitive advantage. In addition this, with the help of improving page loading
speed as an effective e-commerce principle, SAINSBURY can conduct effective operation.
Slow page loading speed is one of the biggest contributing elements in helpless site skip rates.
Online customers these days have next to no tolerance and will leave webpage assuming they're
compelled to pause (Cho and Kim, 2022). Enhance site by diminishing picture document sizes,
utilizing program reserving and decreasing sidetracks. With the assistance of this company can
have opportunities to conduct site load in a more easy and speedy manner. Furthermore, it has
been underlined that this form of principles basically inclusive of change agent, strategic partner,
administrative expert and employee champion. In addition to this, to conduct e-commerce
activities as well as operations in appropriate manner principle of commerce is playing essential
role as it duly discuss effective relationship among employee need, job design and dimensions of
work. Manager of Sainsbury take use of effective e-commerce to maximise effectiveness of
operations. In addition to this, it has been evaluated that it is essential for SAINSBURY to
implement e-commerce principle which is related to, making the shopping process easy can
operate effectively. Getting clients to site is the critical step. It's vital to not give them any
motivation to leave site and not complete their buy. Basically, make the items on site simple to
purchase. Make the 'Purchase' and 'Checkout' fastens effectively apparent. It's additionally really
smart to not expect clients to make a record to checkout and rundown items in the local currency.
Furthermore, it has been underlined that with the help of taking use of using good UX design can
operate effectively. Making an internet business webpage is presently more straightforward than
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at any other time because of Wordpress and Shopify. Be that as it may, making a site with great
UX configuration is a lot harder. Be that as it may, basic practices like all around spread out
menus, simple site route and a drawing in greeting page all assistance to transform guests into
clients. Great UX configuration can make SAINSBURY site stand apart among rivals. In
addition to this, it has been underlined that SAINSBURY with the help of taking use of making
pay easy as an effective e-commerce principle can conduct e-commerce operations easily. It has
been evaluated that since client needs to checkout, it's vital to make this cycle as basic as could
really be expected and not give them motivation to not finish their buy. Guaranteeing that
company have a scope of installment choices accessible is an incredible method for doing this.
It's additionally really smart to obviously express delivery expenses and brings strategy back.
This multitude of elements help in acquiring the client's trust and expands changes. This
significantly aid Sainsbury leaders as well as managers to emphasise on maximising overall e-
commerce effectiveness. This will significantly assist organisation to provide flexible way of
working to workforce. This form of strategy allow company to execute roles in a well define and
effective manner. This form of e-commerce plays essential role during the time period of covid-
19 as it help in facing difficulties to manage business operations. Furthermore, SAINSBURY
with the help of taking Email as e-commerce as an extraordinary device to speak with clients. In
this, SAINSBURY can undoubtedly illuminate them regarding deals or the arrival of new items.
It's likewise an amazing asset in reconnecting with clients who have deserted their trucks.
SAINSBURY can likewise construct trust with brand by effectively prompting emailing
receipts and deliver updates. In addition to this, using high-quality photos and videos is also an
effective e-commerce strategy . Visual substance on site can be utilized by SAINSBURY to
convey data about the item and furthermore support image character. Most of customers rely
upon photographs and recordings of items to assist them with settling on their choice. An image
paints 1,000 words all things considered, so SAINSBURY is required to utilize an expert for
content for their site. In addition to this, it has been evaluated that developing a consistent tone of
voice is also plays essential role as an e-commerce principle. At the point when a client is
purchasing from site this is on the grounds that they need to purchase from you. In this marking,
ethos and strategic policies line up with theirs and they need to be client. That is the reason it's
vital to have a steady manner of speaking across site. This will help SAINSBURY to attract
customers base in a well define and effective manner. Furthermore, it has been stated that
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effectively driving sales with blog is also effective e-commerce strategy. Publishing content to a
blog is an incredible method for expanding deals. It allows SAINSBURY an opportunity to
additionally clarify item and makes client's more educated. In this SAINSBURY with the help of
observe blog that clarify convoluted innovation, writes that give tips and a whole lot more. When
a client is better educated, they'll feel more open to purchase from site. In addition this, TESCO
with the help of building trust can construct an enduring relationship wit clients by giving them
genuine and straightforward data about your image and business. Within this, it has been
evaluated that TESOC can provide information about the manner in which product is duly make
and who causes it. With the help of developing relationship TESCO can significantly perform
roles and responsibilities effectively and can attract attention of customers.
Figure 1: Basic principles of E-commerce
( Source: )
It has been evaluated that due to Covid-19 there is a situation within which organisation
in each and every industry is needed to conduct its roles and responsibilities majorly on digital
platforms. This will significantly allow them to perform their roles in remote areas effectively.
Furthermore, it has been stated that with the help of taking use of e-commerce platforms
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company can execute operations in more effective way. It has been evaluated that with the help
of e-commerce principles manager of Sainsbury can ensure that they treat consumers in effective
manner (Perdana and Mokhtar, 2022). During the time period of covid-19 manager of company
by taking use of -commerce principles in which they attract potential customers with the use of
social media and implement attractive stratgies can maximise their e-commerce growth. Manager
also regularly engage in checking contents which is posted online and track in order to ensure
long term growth. Furthermore, it has been underlined that during the time period of covid-19
Sainsbury is required to hire employees on the basis of their capability and commitment who
have well equipped knowledge of e-commerce . In this they ensure that employees are having
enough mental strength in order to perform. In the time period of Covid-19 HR hires at
Sainsbury hire candidates those can compatible with the changes. In addition to this, it has been
evaluated that due to the outbreak of Covid-19 government imposed strict measures such as
lockdown that halt business activities. To significantly overcome these issues businesses
organisations have opportunities to undertake use of e-commerce in order to execute roles and
responsibilities in effective manner. In this they can not only increase company capabilities to
attract customers but also allow them to ensure long term sustainability. It is recommended to
Sainsbury management to implement e-commerce principles with the help of taking use of
different methods, with the help of digital learning platform. It is an effective pathway through
which they can assure growth and can perform effectively. In addition to this HR manager is also
recommended to invest in a digital learning library as to support talent development internal
development initiatives and individual learning needs (Naicker and Nsengimana, 2022). This
will help them to make employees learn and aware about many e-commerce stratgies. With the
help of all the above recommended measures in terms of e-commerce principles Sainsbury can
maintain organisational performance. This will increase their ability to conduct business.
Furthermore, Sainsbury can provide higher level of consumer satisfaction even in the time of
this pandemic. E-commerce will help Saisnbury to gain access to and establish a wider market
presence by providing cheaper and more efficient distribution channels for their products or
services.
CONCLUSION
Thus according to the above mentioned report it has been concluded that, in today's
business world digital technology is playing important role which is helping organisation to
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perform their business roles and responsibilities in effective manager. Digital technologies is
adding value to organisation in which with the help of strategic planning organisation can gain
number of benefits in terms of higher productivity and serving large base of consumer segment.
In this it is essential for company to emphasize upon different principles of e-commerce such as
making shopping easy process, undertaking use of good UX design and taking advantage of
making payment easy, high quality photos and videos in developing consistent tone of voice with
building trust can perform their roles and responsibilities in effective manner.
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REFERENCES
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Almeida, D., Sousa, M.J. and Pesqueira, A.M., 2022. Dynamic Role of Technology in Managing
Workforce in Service Delivery During COVID-19 Pandemic. In HR Analytics and
Digital HR Practices (pp. 171-198). Palgrave Macmillan, Singapore.
Barrios-Rubio, A., 2022. The Colombian Media Industry on the Digital Social Consumption
Agenda in Times of COVID-19. Information, 13(1), p.11.
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COVID-19 pandemic. Disability and Health Journal, 15(1), p.101214.
Jaiswal, A., Malik, O., Karhade, P. and Kathuria, A., 2022, January. Too Many Cooks Spoil the
Broth: Infobesity in Multicultural Firms During Covid-19. In Proceedings of the 55th
Hawaii International Conference on System Sciences.
Naicker, V. and Nsengimana, S., 2022. THE EFFECT OF COVID-19 ON SME'S AND THE
USE OF DIGITISATION STRATEGIES FOR ECONOMIC RECOVERY IN
KIGALI. International Journal of Entrepreneurship, 26, pp.1-13.
Perdana, A. and Mokhtar, I.A., 2022. Seniors’ adoption of digital devices and virtual event
platforms in Singapore during Covid-19. Technology in Society, 68, p.101817.
Stalmachova, K., Chinoracky, R. and Strenitzerova, M., 2022. Changes in Business Models
Caused by Digital Transformation and the COVID-19 Pandemic and Possibilities of
Their Measurement—Case Study. Sustainability, 14(1), p.127.
Vicente-Ramos, W. and Cano-Torres, L., 2022. The effect of digital marketing on the
management of relationships with university students in times of Covid-
19. International Journal of Data and Network Science, 6(1), pp.59-66.
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