Digital Business: Key Trends, Advantages, and Strategies for Sainsbury

Digital Business
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Table of Contents
INTRODUCTION ..........................................................................................................................4
Key trends and advantages of digital technology and implications for managing virtual
business in the global environment by drawing on SAINSBURY ............................................4
Emerging and new digital business models in relation to key business issues such as cyber
security and ethics that Sainsbury can use..................................................................................5
What is the Impact of strategic alliance and new collaborative relationships via digital
technology for SAINSBURY .....................................................................................................6
The manner in which e-commerce principles can be utilized by SAINSBURY .......................6
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Digital technology significantly modified every aspect of modern business environment.
In today's business world digital technology automatically transform the manner in which
business organisations are conducting their roles and responsibilities. With the help of digital
technology organisation have benefits in terms of connectivity, technology global access
advantages etc (Al Husaeni and Nandiyanto, 2022). In this it is essential for organisation to
understand the process of e-commerce and implement different types of strategies to conduct e-
commerce business in effective manner. Present report is conducted on Sainsbury which is
operating its roles and responsibilities in retail industrial sector and provide its services
worldwide. Report include discussion upon advantage as well as key trends of digital
technology. In addition to this digital business model emergence and new collaboration
relationship as well as strategic alliance with digital technology is also discussed in this report.
Key trends and advantages of digital technology and implications for managing virtual business
in the global environment by drawing on SAINSBURY
Digital technology have duly transformed the manner in which business organisation in
this modern environment are forming their roles and responsibilities. It has been identified that
digital technology means that devices can be more fast or compact lighter and versatile. Digital
technology provide endless benefits to organisations such as social connectivity, communication
speed, information storage, transportation, low cost extra. It has been underlined that with the
help of undertaking advantage of the digital technology managing business virtually in this
global business environment Sainsbury can not only perform their roles and responsibilities in
cost effective manner but can also collaborate with other organisations. There are certain
significant trends of digital marketing which include artificial intelligence, cloud computing,
machine learning, robotic process, optimisation, quantum community, virtual reality and
augmented reality, internet of things, blockchain etc. All these trends are playing important role
in all industrial sector. In this with the help of undertaking use of these trends of digital
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technology and implementing them within organisational workplace structure Sainsbury can
effectively perform their global business in competitive manner.
Digital technology provide significant advantage to Sainsbury, in this with help of
implementing digital tools and techniques and trends company can develop social connectivity to
stay in touch with consumers from all around the world on global stage. In this with the help of
various website software and apps company can regularly update consumer's. Digital technology
also maximize communications that help Sainsbury to provide information to large base of
consumers with the help of video and audio in real time. It also benefit organisation in terms of
versatile working and increase making machine smarter (Almeida, Sousa and Pesqueira, 2022).
Digital technology also enable Sainsbury to store the amount of information. This technology
will provide benefits to Sainsbury in terms of engaging with consumers global platform and
maximize their experience on simultaneous basis. This will company to satisfy consumers and
retain them for a longer period of time. With the help of emphasising upon current trends of
digital marketing and implementing them in managing virtual business in global environment
Sainsbury can ensure long-term growth and sustainability in industry.
Emerging and new digital business models in relation to key business issues such as cyber
security and ethics that Sainsbury can use
Emergence of digital technology not only provide significant opportunity to business
organisation to conduct their business in a faster and smoother manner but they tend to arise
number of business issues such a cybersecurity and ethics which is essential for business
organisation to emphasize upon. In this with the help of new and emerging business model in
terms of key business issues such as IoT and security Sainsbury can perform their role in
environment and can overcome the issue of cyber security. It has been identified that
cybersecurity is one of the biggest cyber security industry trend. In this is essential for company
to implement cloud based services in terms of cyber security company can trace key issue in
terms of attacks. In this it is also required to conduct their business operations by practicing
ethics in order to be competitive in highly competitive environment in which their values
interpretation can be play maximum role for their competitiveness. By managing cyber security
issues Sainsbury can undertake use of iot management and can promote ethical culture. In this
with the help of honesty and integrity organisation can successfully perform and can also
undertake use of the ethical values which helps in development of consumer benefit. With the
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