Digital Business: Key Trends, Emerging Models, Collaborative Relationships, and E-commerce Principles for Sainsbury

This report discusses the key trends and advantages of digital technology, emerging digital business models, collaborative relationships, and e-commerce principles for Sainsbury. It provides insights into the implications of digital technology for managing virtual business in the global environment, cyber security, and ethics. The report also evaluates the impact of new collaborative relationships and strategic alliances through digital technology for Sainsbury.

Digital Business
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INTRODUCTION...........................................................................................................................3
Provide an overview of key trends and advantages of digital technology and implications for
managing virtual business in the global environment by drawing on SAINSBURY ...........3
Critically evaluate new and emerging digital business models in the context of key business
issues such as cyber security and ethics that your chosen business uses or may use.............4
Analyse the impact of environmental factors on culture and HR plan of the chosen firm... .4
Evaluate the impact of new collaborative relationships and strategic alliances through digital
technology for SAINSBURY ................................................................................................5
Discuss how e-commerce principles could be used by SAINSBURY ..................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10
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INTRODUCTION
Digital technology significantly modified every aspect of modern business environment. In
today's business world digital technology automatically transform the manner in which business
organisations are conducting their roles and responsibilities (Bican and Brem, 2020). With the
help of digital technology organisation have benefits in terms of connectivity, technology global
access advantages etc. In this it is essential for organisation to understand the process of e-
commerce and implement different types of strategies to conduct e-commerce business in
effective manner. Present report is conducted on Sainsbury which is operating its roles and
responsibilities in retail industrial sector and provide its services worldwide. Report include
discussion upon key trends and advantage of digital technology new and emerging digital
business models an impact of new collaborative relationship and strategic alliances with digital
technology. In addition to this the manner in which e-commerce principles can be used by
company is also discussed in this report.
Provide an overview of key trends and advantages of digital technology and implications for
managing virtual business in the global environment by drawing on SAINSBURY
Digital technology have duly transformed the manner in which business organisation in
this modern environment are forming their roles and responsibilities. It has been identified that
digital technology means that devices can be more fast or compact lighter and versatile
(Corradini, 2020). Digital technology provide endless benefits to organisations such as social
connectivity, communication speed, information storage, transportation, low cost extra. It has
been underlined that with the help of undertaking advantage of the digital technology managing
business virtually in this global business environment Sainsbury can not only perform their roles
and responsibilities in cost effective manner but can also collaborate with other organisations.
There are certain significant trends of digital marketing which include artificial intelligence,
cloud computing, machine learning, robotic process, optimisation, quantum community, virtual
reality and augmented reality, internet of things, blockchain etc (Seifert, 2020). All these trends
are playing important role in all industrial sector. In this with the help of undertaking use of these
trends of digital technology and implementing them within organisational workplace structure
Sainsbury can effectively perform their global business in competitive manner.
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Digital technology provide significant advantage to Sainsbury, in this with help of
implementing digital tools and techniques and trends company can develop social connectivity to
stay in touch with consumers from all around the world on global stage. In this with the help of
various website software and apps company can regularly update consumer's. Digital technology
also maximize communications that help Sainsbury to provide information to large base of
consumers with the help of video and audio in real time (Fahey and Hino, 2020). It also benefit
organisation in terms of versatile working and increase making machine smarter. Digital
technology also enable Sainsbury to store the amount of information. This technology will
provide benefits to Sainsbury in terms of engaging with consumers global platform and
maximize their experience on simultaneous basis. This will company to satisfy consumers and
retain them for a longer period of time. With the help of emphasising upon current trends of
digital marketing and implementing them in managing virtual business in global environment
Sainsbury can ensure long-term growth and sustainability in industry.
Critically evaluate new and emerging digital business models in the context of key business
issues such as cyber security and ethics that your chosen business uses or may use
Emergence of digital technology not only provide significant opportunity to business
organisation to conduct their business in a faster and smoother manner but they tend to arise
number of business issues such a cybersecurity and ethics which is essential for business
organisation to emphasize upon. In this with the help of new and emerging business model in
terms of key business issues such as IoT and security Sainsbury can perform their role in
environment and can overcome the issue of cyber security (Ghobakhloo, 2020). It has been
identified that cybersecurity is one of the biggest cyber security industry trend. In this is essential
for company to implement cloud based services in terms of cyber security company can trace
key issue in terms of attacks. In this it is also required to conduct their business operations by
practicing ethics in order to be competitive in highly competitive environment in which their
values interpretation can be play maximum role for their competitiveness. By managing cyber
security issues Sainsbury can undertake use of iot management and can promote ethical culture
(Hills and Thomas, 2020). In this with the help of honesty and integrity organisation can
successfully perform and can also undertake use of the ethical values which helps in
development of consumer benefit. With the help of digital technology with the help of creating
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computer model and aligning digital business goals with security company can operate
successfully in business environment.
Evaluate the impact of new collaborative relationships and strategic alliances through digital
technology for SAINSBURY
Digital technology is one of the most important aspect for every organisation in any industrial
sector to ensure long term sustainability and competitiveness in industry. There are different
types of digital technology practices that has been undertaken by different corporate firms such
as Sainsbury to develop strategic alliances and new collaborative (Sainsbury formally enters
into strategic alliance with France's Carrefour. 2021). It has been evaluated that Digital
partnerships are increasingly becoming commonplace, where non-technology organisations are
joining forces with the hottest digital start-ups to bring something new to the
market. Furthermore, it has been evaluated that Digital partnerships are key for organisations
looking to get ahead and make an impact in the digital era. In this, digital technology have
positive impact on new collaborative relationships and strategic alliances on Sainsbury
(Sainsbury Launches Social Network to Increase Collaboration with Suppliers. 2021). It has
been evaluated that the essential movements expected to serve clients effectively in a market
progressively determined by the assumptions for another age of shoppers is bringing about
customary retailer-provider connections transforming into something substantially more key
(Ghobakhloo, 2020). This has duly prompted the rise of retailer-technology relationship. These
are driven by the need to serve clients better, and an acknowledgment by retailers that it's a quick
course to getting to extraordinary arrangements and information science to further develop their
plans of action (Sainsbury and Carrefour plan 'strategic alliance' to buy products. 2021). Where
innovation was generally utilized by retailers to 'keep the lights on', it is at this point not a utility,
however fundamental for the essential change of retail contributions and activities in an
undeniably difficult climate. In this, Sainsbury with the help of undertaking use of digital
technology can not only add value to their organisation but can also undertake use of strategic
planning and collaboration to develop new collaborative relationships and strategic alliances in a
well define and effective manner (Corradini, 2020).
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Discuss how e-commerce principles could be used by SAINSBURY
E-commerce is determined as buying as well as selling of products as well as services. This
is mainly conducted over tablets, computers, smartphone and other devices. E-commerce is a
strategy in order to perform operations in an effective manner. In addition to this, e-commerce
plays an essential tool that refers to a business model that allows companies and individuals to
buy and sell goods and services over the Internet (Bican and Brem, 2020). Ecommerce operates
in four major market segments and can be conducted over computers, tablets, smartphones, and
other smart devices. accountability and ownership. During the outbreak of covid-19 it is essential
for Sainsbury to manage business operations in an effective manner, in order to make sure that
customers get satisfied in effective manner, as this can affect overall performance and
productivity of company along with satisfaction level of consumers. Manager of company
believes that a suitable e-commerce model with the help of e-commerce principles in order to
brings clarity. In this with the help making mobile site friendly (10 Principles of a Great
eCommerce Site (Infographic). 2021). Paid advertisements, promoting efforts and building
image would all be able to assist with developing business and direct people to site. In this, it is
essential for SAINSBURY to implement the e-commerce principles of making site more mobile
friendly. In this, Sainsbury IT department by designing by implementing fundamental principles
of e-commerce in order to perform different types of operations in an effective manner can
assure higher competitive advantage. In addition this, with the help of improving page loading
speed as an effective e-commerce principle, SAINSBURY can conduct effective operation.
Slow page loading speed is one of the biggest contributing elements in helpless site skip rates.
Online customers these days have next to no tolerance and will leave webpage assuming they're
compelled to pause. Enhance site by diminishing picture document sizes, utilizing program
reserving and decreasing sidetracks. These would all be able to assist with making site load
speedier. According to this principle there are mainly effective roles which includes strategic
partner, change agent, employee champion and administrative expert (Bulturbayevich and
Jurayevich, 2020). In order to perform e-commerce operations and activities in an effective
manner e-commerce principles plays important role, as these principles basically discusses the
relationship between job design dimensions and employee needs, job characteristics dimension
and work outcomes critical psychological states and employee growth needs in order to
encourage towards accomplishment of organisational objectives. Sainsbury manager undertake
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advantage of various forms of e-commerce stratgies in order to make improvement in operations.
In addition to this, it has been evaluated that it is essential for SAINSBURY to implement e-
commerce principle which is related to, making the shopping process easy can operate
effectively. Getting clients to site is the critical step. It's vital to not give them any motivation to
leave site and not complete their buy. Basically, make the items on site simple to purchase.
Make the 'Purchase' and 'Checkout' fastens effectively apparent. It's additionally really smart to
not expect clients to make a record to checkout and rundown items in the local currency.
Furthermore, it has been underlined that with the help of taking use of using good UX design can
operate effectively. Making an internet business webpage is presently more straightforward than
at any other time because of Wordpress and Shopify. Be that as it may, making a site with great
UX configuration is a lot harder. Be that as it may, basic practices like all around spread out
menus, simple site route and a drawing in greeting page all assistance to transform guests into
clients. Great UX configuration can make SAINSBURY site stand apart among rivals
(Corradini, 2020). In addition to this, it has been underlined that SAINSBURY with the help of
taking use of making pay easy as an effective e-commerce principle can conduct e-commerce
operations easily. It has been evaluated that since client needs to checkout, it's vital to make this
cycle as basic as could really be expected and not give them motivation to not finish their buy.
Guaranteeing that company have a scope of installment choices accessible is an incredible
method for doing this. It's additionally really smart to obviously express delivery expenses and
brings strategy back. This multitude of elements help in acquiring the client's trust and expands
changes. With the help of this, Sainsbury manager aim towards enhancing effectiveness of e-
commerce and help company to develop a flexible workforce. With the help of this strategy
Sainsbury can perform different type of roles and responsibilities. This form of e-commerce
plays essential role during the time period of covid-19 as it help in facing difficulties to manage
business operations. Furthermore, SAINSBURY with the help of taking Email as e-commerce
as an extraordinary device to speak with clients. In this, SAINSBURY can undoubtedly
illuminate them regarding deals or the arrival of new items. It's likewise an amazing asset in
reconnecting with clients who have deserted their trucks. SAINSBURY can likewise construct
trust with brand by effectively prompting emailing receipts and deliver updates. In addition to
this, using high-quality photos and videos is also an effective e-commerce strategy . Visual
substance on site can be utilized by SAINSBURY to convey data about the item and
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furthermore support image character (Ghobakhloo, 2020). Most of customers rely upon
photographs and recordings of items to assist them with settling on their choice. An image paints
1,000 words all things considered, so SAINSBURY is required to utilize an expert for content
for their site. In addition to this, it has been evaluated that developing a consistent tone of voice
is also plays essential role as an e-commerce principle. At the point when a client is purchasing
from site this is on the grounds that they need to purchase from you. In this marking, ethos and
strategic policies line up with theirs and they need to be client. That is the reason it's vital to have
a steady manner of speaking across site. This will help SAINSBURY to attract customers base
in a well define and effective manner. Furthermore, it has been stated that effectively driving
sales with blog is also effective e-commerce strategy. Publishing content to a blog is an
incredible method for expanding deals. It allows SAINSBURY an opportunity to additionally
clarify item and makes client's more educated. In this SAINSBURY with the help of observe
blog that clarify convoluted innovation, writes that give tips and a whole lot more. When a client
is better educated, they'll feel more open to purchase from site. In addition this, TESCO with the
help of building trust can construct an enduring relationship wit clients by giving them genuine
and straightforward data about your image and business. In this TESCO can give data regarding
how the item is made, who causes it and whatever other data that company feel is important.
Building this relationship allows TESCO an opportunity to transform a client into a bringing
customer back.
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Figure 1: Basic principles of E-commerce
( Source: Ghobakhloo, M., 2020)
It has been evaluated that Covid-19 created a situation in which companies in every
industrial sector required to make most of their operations on e-commerce to perform their
business operations from remote place. During this time organisation have to undertake effective
e-commerce principles in order to make sure that company is operating in best effective manner.
It has been evaluated that with the help of e-commerce principles manager of Sainsbury can
ensure that they treat consumers in effective manner (Seifert, 2020). During the time period of
covid-19 manager of company by taking use of -commerce principles in which they attract
potential customers with the use of social media and implement attractive stratgies can maximise
their e-commerce growth. Manager also regularly engage in checking contents which is posted
online and track in order to ensure long term growth. Furthermore, it has been underlined that
during the time period of covid-19 Sainsbury is required to hire employees on the basis of their
capability and commitment who have well equipped knowledge of e-commerce . In this they
ensure that employees are having enough mental strength in order to perform (Sainsbury : A
digital transformation. 2016). In the time period of Covid-19 HR hires at Sainsbury hire
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candidates those can compatible with the changes. Covid-19 pandemic have restricted global
businesses and economy. In this to overcome the negative impact of covid-19 on business
operations e-commerce can play a major role. In this they can not only increase company
capabilities to attract customers but also allow them to ensure long term sustainability. It is
recommended to Sainsbury management to implement e-commerce principles with the help of
taking use of different methods, with the help of digital learning platform. It is an effective
pathway through which they can assure growth and can perform effectively. In addition to this
HR manager is also recommended to invest in a digital learning library as to support talent
development internal development initiatives and individual learning needs. This will help them
to make employees learn and aware about many e-commerce stratgies. With the help of all the
above recommended measures in terms of e-commerce principles Sainsbury can maintain
organisational performance (Hills and Thomas, 2020.). This will increase their ability to conduct
business. Furthermore, Sainsbury can provide higher level of consumer satisfaction even in the
time of this pandemic. E-commerce will help Saisnbury to gain access to and establish a wider
market presence by providing cheaper and more efficient distribution channels for their products
or services.
CONCLUSION
Thus according to the above mentioned report it has been concluded that, in today's business
world digital technology is playing important role which is helping organisation to perform their
business roles and responsibilities in effective manager. Digital technologies is adding value to
organisation in which with the help of strategic planning organisation can gain number of
benefits in terms of higher productivity and serving large base of consumer segment. In this it is
essential for company to emphasize upon different principles of e-commerce such as making
shopping easy process, undertaking use of good UX design and taking advantage of making
payment easy, high quality photos and videos in developing consistent tone of voice with
building trust can perform their roles and responsibilities in effective manner.
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REFERENCES
Books and Journals
Agostino, D., Arnaboldi, M. and Lema, M.D., 2021. New development: COVID-19 as an
accelerator of digital transformation in public service delivery. Public Money &
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Bican, P.M. and Brem, A., 2020. Digital Business Model, Digital Transformation, Digital
Entrepreneurship: Is There A Sustainable “Digital”?. Sustainability, 12(13), p.5239.
Bulturbayevich, M.B. and Jurayevich, M.B., 2020. The impact of the digital economy on
economic growth. International Journal of Business, Law, and Education, 1(1), pp.4-7.
Calderón, A., Meroño, L. and MacPhail, A., 2020. A student-centred digital technology
approach: The relationship between intrinsic motivation, learning climate and academic
achievement of physical education pre-service teachers. European Physical Education
Review, 26(1), pp.241-262.
Corradini, I., 2020. Building a Cybersecurity Culture in Organizations: How to Bridge the Gap
Between People and Digital Technology (Vol. 284). Springer Nature.
Fahey, R.A. and Hino, A., 2020. COVID-19, digital privacy, and the social limits on data-
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Ghobakhloo, M., 2020. Determinants of information and digital technology implementation for
smart manufacturing. International Journal of Production Research, 58(8), pp.2384-
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Hills, D. and Thomas, G., 2020. Digital technology and outdoor experiential learning. Journal of
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Khamidov, O.K. and Kahhorov, O.S., 2020. PROSPECTS OF MONITORING
GRADUATES’EMPLOYMENT IN DIGITAL TECHNOLOGIES. Scientific Reports
of Bukhara State University, 4(5), pp.268-273.
Larson, L. and DeChurch, L.A., 2020. Leading teams in the digital age: Four perspectives on
technology and what they mean for leading teams. The Leadership Quarterly, 31(1),
p.101377.
Seifert, A., 2020. The digital exclusion of older adults during the COVID-19 pandemic. Journal
of gerontological social work, 63(6-7), pp.674-676.
Shadibekova, D., 2020. Challenges on digital economy as an development instrument in
Uzbekistan Shadibekova Dildor. Архив научных исследований, (10).
Spiteri, M. and Rundgren, S.N.C., 2020. Literature review on the factors affecting primary
teachers’ use of digital technology. Technology, Knowledge and Learning, 25(1),
pp.115-128.
Viberg, O., Mavroudi, A., Khalil, M. and Bälter, O., 2020. Validating an instrument to measure
teachers’ preparedness to use digital technology in their teaching. Nordic Journal of
Digital Literacy, 15(1), pp.38-54.
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Online
Sainsbury Launches Social Network to Increase Collaboration with Suppliers. 2021. [Online].
Availablethroughhttps://www.supplychain247.com/article/Sainsbury
_launches_social_network_to_increase_collaboration_with_suppliers
Sainsbury formally enters into strategic alliance with France's Carrefour. 2021. [Online].
Available throughhttps://www.insider.co.uk/news/Sainsbury -shares-carrefour-
suppliers-alliance-13038719
Sainsbury and Carrefour plan 'strategic alliance' to buy products. 2021. [Online]. Available
throughhttps://www.theguardian.com/business/2018/jul/02/Sainsbury -carrefour-
strategic-alliance-french-retailer-prices
Sainsbury : A digital transformation. 2016 [Online]. Available
throughhttps://digital.hbs.edu/platform-rctom/submission/Sainsbury -a-digital-
transformation/
10 Principles of a Great eCommerce Site (Infographic). 2021. [Online]. Available
throughhttps://www.customfitonline.com/news/2019/10/30/principles-of-great-ecommerce-sites-
infographic/
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