Impact of Digital Business and New Technologies on Culture and Management Theories

This report analyzes the impact of digital business and new technologies on culture and management theories. It discusses the role of digitalization in the infrastructure of companies, the technology used, and its effectiveness as a business tool. It also explores the relationship between digital technologies and emerging theories on business and management.

Digital Business &
New Technologies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1 ...........................................................................................................................................3
How Digital business on the culture is important..................................................................3
Development of digital business............................................................................................3
Detailed description of the technology used in this topic and what it is used for..................4
Various technological platforms and software used ..............................................................4
Various types of business and organisation uses the technology...........................................5
How it can be used as a business tool and it is also effective................................................5
TASK 2 ...........................................................................................................................................5
Discussing the nature of relationship between digital technologies and various emerging
theories on business and management....................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.................................................................................................................8

INTRODUCTION
Digitalisation is the use of various technologies through which the company can achieve
the goals and objectives in the market with a systematic approach. This report aims to analyse
about understanding the impact of digital business on the culture (Agrawal, and Narain, 2018).
Amazon is an American multinational technology corporation which are offering various
services to the customers. It includes cloud computing, e – commerce, digital streaming etc.
Along with that, there will be brief discussion about the role of digitisation in the infrastructure
of the company. For further instance, the organisation can improvise their working operations in
a systematic manner.
MAIN BODY
TASK 1
How Digital business on the culture is important
Digitisation is one of the most crucial development which the organisation could
implement in the workplace. With the help of digital infrastructure the organisation could
diversify their business in an effective manner. The organisation can establish digital
communication to minimize the impact of various barriers. Digital business has the huge impact
on the culture. There are various new technologies which could help the company to improve the
profitability in the marke t(Ziyadin, Suieubayeva, and Utegenova, 2019). Digitalization helps
the business to carry out the operations effectively in the workplace. With the help of digital
infrastructure there are various errors and operational costs which could be reduced.
Digitalisation is profoundly changing the culture experience of the organisation is also
improving. There are various policies which could be enlightened with the help of digitalisation.
Development of digital business
Digitalisation is one of the most crucial factor which could help the organisation to
achieve more profits in the market. With the help of digitalisation the company could offer
various new products and services in the market (Wiesböck, and Hess, 2020). There are various
new opportunities on which the organisation could capitalise in the market. In accordance to
Amazon they began their operations in garage by Jeff bezos in 1995. Due to the ethical practices
the organisation has seen an immense growth in the market. With the new technological trends

the digital infrastructure the organisation is achieving great results and providing various new
services in the market. The organisation has introduced the new digital streaming service
platform. They had managed to attract various consumers in the market. With this new
technology the company is achieving great results in the market. On the other hand, they had
managed to create a positive brand integrity in the industry. With the new changing technology
there are various business which are going forward to achieve the digital infrastructure. This will
help them to enhance their working operations in an effective manner.
Detailed description of the technology used in this topic and what it is used for
Robotics is the technology which is used in the this topic. The main focus of this
development is to minimize the pressure which the human are facing while doing their job. Most
of the companies in this digital era has implemented this technology in order to improve the
overall productivity of the workplace (Kraus, and et.al 2018). They can maintain a healthy
working environment in the organisation. Robotics save the precious time of the human and
indulge in various jobs which the human are capable of doing. Digitalisation has seen an
immense growth in the market. In relation to Amazon the company is using the robotics
technology top create a healthy working environment. With the help of this technology there are
various operations which could be carried out effectively in the workplace. Through the use of
digital technology the organisation has transformed their way of thinking and achieve a
systematic growth in the market. Due to the ethical practices and values they had managed to
establish a healthy work culture in the company. They are also offering better services to the
customers and manages to achieve a sustainable performance in the market.
Various technological platforms and software used
In this new digital era most of the companies has established a digital infrastructure in the
workplace. It helps the organisation to attract various new customers in the market. There are
various platforms through which the company can offer better products and services to the
customers. Amazon is one of the largest companies which provides the essential services to the
customers. With the help of new technology the company has managed to introduce new services
in the market (Wirtz, , 2019). Digitalisation has impacted the overall culture of the company in a
positive way. For example with the help of new robotic automation the company is providing the
services. In this various individuals can buy the products and services online and it all managed

with the help of artificial intelligence technology. With the changing market conditions this has
helped the organisation to gain a competitive advantage in the market.
Various types of business and organisation uses the technology
There are various companies in this new digital era which is using the robotics
technology to deliver the products and services in the market. The organisation can achieve
better performance in the market. This is one of the major reason that most of the business is
enhancing their services towards digitalisation. Through this their culture is also improving and
they are offering better services. Starship technology is the organisation which use the robotics
technology to provide better services to the consumers.
How it can be used as a business tool and it is also effective
There are various effective tools which could used by the business in order top gain a
competitive advantage in the market and manages to gain maximum customer satisfaction.
Robotics helps the business to carry out the operations effectively in the workplace. On the other
hand, in relation to Amazon with the help of digitalisation and effective culture. The organisation
is achieving great results in the market and attaining maximum customer satisfaction.
TASK 2
Discussing the nature of relationship between digital technologies and various emerging
theories on business and management.
Digital transformation can helps the business to innovate new creative ideas. There are
various activities which could be carried out effectively. It includes the working operations and
minimizing other valuable costs in the workplace. The culture of the business also helps the
company to achieve greater results in the market (Rangaswamy, and et.al 2020). There are
various business models which could enhance the business operations and their overall
efficiency. There are various opportunities on which the company could capitalise to explore
new ways of the market. Digitalization has the potential to transform the business and their
working operations. There are various theories which could be used to fulfil the needs and wants
of the customer. The theories are described below:
 Decision making Theory - It is one of the major theory which could help the
organisation. There are various important decisions which could be taken by the
management. This needs to be taken effectively it helps the organisation to achieve an

systematic growth in the future. There are three types of decisions which include
strategic, tactics and operations. There are various strategic decisions which is taken by
the higher level of authorities in the organisation. The culture of the business also helps
the organisation to implement a systematic process in the workplace. On the other hand,
tactical decision is another process which consumes a lot of time between various levels
of management (Bican, and Brem, 2020). When the organisation launches new products
in the market. They use the tactical process to evaluate various aspects of the business.
Operational decision making is used when the decisions are made on the daily basis.
There are various decisions which could be made by the organisation in order to carry out
the partitions smoothly in the workplace. Digitalisation helps the organisation to maintain
a effective culture in the workplace. Through this greater results can be achieved in the
market.
 Quantitative Theory – This technique of management includes various elements which
helps the organisation to evaluate various components effectively. There are various
judgements which can be taken by the management to optimize the resources in a better
way. With the help of quantitative theory there are various aids in the business which
impact the decisions of the individuals. In most of the digital business the organisation is
able to achieve the goals by following an systematic culture in the workplace. With this
theory there are various investments in which the individual can invest and helps the
business to grow at an efficient rate.
 Contingency Theory – This theory suggests that there is no favourable way to manage
the business partitions. The organisation can achieve better performance in the market by
using the right technology. In this new digital infrastructure the organisation could
became more profitable in the market (Sousa, and Rocha, 2019). There is significant
impact over the culture of the business. There are various critical factors which could be
evaluated in order to achieve a sustainable performance in the market
There are various e-commerce models which could help the business to grow at an efficient rate
in the market. The models are described below:
 Business to consumer – This is one of the major process in which the business can
directly sell the products to the consumer. In this new era there are various business
which could directly sell the products and services to the consumers. Digitalisation had a

significant impact over the culture. The business organisation can achieve maximum
profits in the market (Nwaiwu, 2018). The consumers are demanding various products
and the organisation needs to provide the products according to the changing preferences.
 Consumer to business – It is the process where general public can sell their products.
They can licensee the products by fulfilling the rules and regulations. There are various
individuals in the market which can bid and buy the products. Through this model
various individuals can get the money with the help of licensing. The companies could
gain the essential profits in the market.
 Business to Business – In this process the organisation can sell the products to various
other business. In this new era the business is commencing online and the products and
services are directly selling online to various businesses (Senyo, Liu, and Effah, 2019).
With this new era the organisation needs the digital business is also enhancing their ways
of doing the operations.
 Consumer to administration - There are various public and government bodies which is
buying the products and services. There are various services which includes the
consulting services, tax preparation etc. With the help of digitalisation the business coul
grow at an efficient rate in the market.
CONCLUSION
From the above report it has concluded that digitalisation can help the business to offer
various new services in the market. On the other hand, in this report there will be brief discussion
about various digital methods which could help the organisation to achieve various goals and
objectives effectively. For further instance, in this report there will be evaluation about the
various relevant theories which could be used by the organisation in order to achieve greater
results in the market. In this report it has also analysed that digitalisation will help the business to
achieve a sustainable performance in the market. With the new changing trends digitalisations
helps the business to offer various products and services. They can attain maximum customer
satisfaction by providing quality products. In this report it has also analysed that there are various
opportunities on which the organisation could capitalise in the future.

REFERENCES:
Books and Journals
Senyo, P.K., Liu, K. and Effah, J., 2019. Digital business ecosystem: Literature review and a
framework for future research. International journal of information management, 47,
pp.52-64.
Nwaiwu, F., 2018. Review and comparison of conceptual frameworks on digital business
transformation. Journal of Competitiveness.
Sousa, M.J. and Rocha, Á., 2019. Skills for disruptive digital business. Journal of Business
Research, 94, pp.257-263.
Bican, P.M. and Brem, A., 2020. Digital business model, digital transformation, digital
entrepreneurship: Is there a sustainable “digital”?. Sustainability, 12(13), p.5239.
Rangaswamy, and et.al 2020. The role of marketing in digital business platforms. Journal of
Interactive Marketing, 51, pp.72-90.
Wirtz, B.W., 2019. Digital business models. Cham: Springer International Publishing.
Kraus, and et.al 2018. Digital entrepreneurship: A research agenda on new business models for
the twenty-first century. International Journal of Entrepreneurial Behavior & Research.
Wiesböck, F. and Hess, T., 2020. Digital innovations. Electronic Markets, 30(1), pp.75-86.
Ziyadin, S., Suieubayeva, S. and Utegenova, A., 2019, April. Digital transformation in business.
In International Scientific Conference “Digital Transformation of the Economy:
Challenges, Trends, New Opportunities” (pp. 408-415). Springer, Cham.
Agrawal, P. and Narain, R., 2018, December. Digital supply chain management: An Overview.
In IOP Conference Series: Materials Science and Engineering (Vol. 455, No. 1, p.
012074). IOP Publishing.