Managing a Successful Business | Project
Added on 2020-06-04
20 Pages4650 Words34 Views
MANAGING ASUCCESSFUL BUSINESSPROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aim, Objective and time frame of digitalisation .............................................................1P2 Project Management Planning for Marks & Spencer.......................................................2P3 Work breakdown and Gantt Chart for time frame of stages of completion of project. . .4TASK 2............................................................................................................................................6P4 Small scale research using qualitative and quantitative method. ....................................6TASK 3............................................................................................................................................8P5 Research and data by using appropriate tool and techniques............................................8P6 Recommendation about the research. .............................................................................10TASK 4 .........................................................................................................................................11P7 Reflection .......................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12LOGBOOK....................................................................................................................................13
INTRODUCTIONDigitisation has become an important tool for small scale organisation to systematicallymanage their business operations with technical tools for making their work smoother and easier.It provides a way through which information are converted and transferred in digital form. Itsmain focus in increasing quality of product and transfer to a large group of people (Zott andMassa, 2011). Through effective use of digital transmission technology and latest softwarecompany can increase their reach to all over the world. Marks & Spenser is a renowned companydealing in clothing, luxury food and home products. Company was founded 1884 and havesucceeded over the years with implementation of new and innovative ideas in their businesspolicy. This assessment will bring out detailed discussion about role of digitisation and theirimpact on business activities on organisation. TASK 1P1 Aim, Objective and time frame of digitalisation In recent business activity in all over the globe digitalisation has become an importantfactor for increasing growth and range of organisation in business market in other sensedigitisation has increased opportunity to start new ventures and business activities. Digitalisationhas given opportunities to different small scale organisation and entrepreneurs to start theirbusiness through digital platform. Due to increase of sales these organisation they have turnedout to be flagship killer to larger company (Stokes, 2010). Marks and Spenser has also adopteddigitalisation that will aid them to increase their dominance in retail business. Aim and objective of research – Main objective of organisation is adoption of beststrategies and infuse innovative ideas and technique in business activities. This study shows thathow different organisation are very keen to increase their business in market. This assessmentfocus on defining how digitisation will shape up future business market and a way companyaccept those challenges to sustain in competitive market. Marks & Spenser must have certainobjectives and increase by adopting potent objectives in their business activities. Severalobjectives and aim of company in business market are as follows. Analyse and predict effect of digital marketing in firm and its on society (Cavusgil,2014).1
Generation and implementation of innovative ideas in activities and planning performedin business for better outcomes Using latest and innovative software for smooth functioning of business activities andfor analysing them. These objectives and aim can be attained by collecting details about business byconducting different surveys and and researches (Wilson, 2010). The collected data then areobservers and different policies are made accordingly. Best way to increase business activities byformation of questionnaire regarding strategies and and impact of digitalisation on company. How putting sales activity on e- commerce website will help Marks & Spenser infuture businesses activities ?Haw can this effect social culture and people of different geographical boundaries ?What innovative ideas they can implement to increase productivity of their product?These questionnaire will aid enterprise to plan better for future business prospective byunderstanding need and wants of people. Initially Marks & Spenser is being hosted on Amazon platform. But recently they haveplanned to increase their business activity by putting their products on own e-commercewebsite. They have done quite good in initial stage and planned to invest more on doing businessthrough digital platform. By the end of 2017 company has increased their revenue in theirproducts e.g. in UK Food ( 5649 pounds), UK – General Merchandise (3792 pounds ), Ownedbusiness (866.3 pounds ), International franchise (314 pounds). This positive rise of businessactivities is due to more potent use of digital platform. Digital platform gives a vast opportunity and potential for company of differentcompany. By adopting and planning efficient business strategy Marks & Spencer can increasetheir growth immensely in future business market. P2 Project Management Planning for Marks & SpencerFor succession of an organisation planning and implementing gives them greatopportunity to be succeed in future business prospective (Teece, 2010). Planning aids betterallocation of resources, producing maximum output from minimum resource planning andincrease probability of success and positive outcome in productivity and sales of differentproducts in organisation. Planning also helps in managing different factors in an internalorganisation. It helps in effective management of workforces and utilise their potential. It is also2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Impact of Digitisation on Small Businesses - A Case Study on Mark Spencerlg...
|11
|557
|57
Business Project Report : Argos Ltdlg...
|19
|5034
|66
Managing Successful Businesslg...
|23
|4827
|480
Managing Successful Business | Projectlg...
|23
|5913
|62
Managing Successful Business Projectslg...
|23
|5552
|211
Managing A Successful Business Project Report (Doc)lg...
|21
|5316
|42