Digital Technology and Business: Importance of E-Marketing

Digital Business
and New
Technologies

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Importance of E-Marketing....................................................................................................1
How this topic has developed.................................................................................................2
A detailed description of the technology used in this topic and what it is used for...............2
What technological platforms and software are used in the topic..........................................3
What type of business and organisation uses the technology.................................................3
How is it used as a business tool and is this effective?..........................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Creation of new values in the business models and gaining higher customer experience is
possible only by the introduction of technology in business as it develop the internal capabilities
of business which support in the achievement of organisational goals and objectives. In the
today's world, most of people are shifted to the digital channels and sources for the purpose of
generating revenue. Development of digital economy result in the increase in the knowledge of
digital technology among people. Digital technologies are electronic tools, systems, devices and
resources that generate, store or process data (Hsieh, 2019). Examples of digital technologies
include social media, online games, multimedia and mobile phones. The respective report
include the topic of E-marketing which include the performance of marketing activities with the
use of internet and other technological devices. This report include the importance of E-
marketing, how it develop along with the detailed description of technology & performances
with its effectiveness. In addition to this, it also deals with the nature of relationship among
digital technologies and both old and newly emerging theories on business and management
structures and activities. Tagarev, and yanakiev, 2020
Van esch, and black, 2019
TASK
Importance of E-Marketing
E-marketing is defined as the performance of marketing activities through the use of
internet. It is also known as digital marketing and it can be done digitally or with the use of
internet. Below mentioned are the importance of E-Marketing:
 Availability of customers: It has been found that approximately 4.2 billion people are
using internet (Ravikumar, and et.al., 2022). E-Marketing provide a huge opportunity to
the business to reach to the customers. People use internet in order to finding any
information.
 Increase visibility of business: It is necessary for business organisation to increase it's
visibility, so that more people can check the respective business. Online marketing help
the organisation in exposing its business in front of thousands of people.
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