Digital Marketing - Assignment Sample
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Added on 2020-10-05
Digital Marketing - Assignment Sample
Added on 2020-10-05
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Digital Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Survey of current practices of the Simbound game....................................................................1CONCLUSION................................................................................................................................8RECOMMENDATIONS.................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONDigital marketing is referred as marketing of products and services by using digitaltechnologies (Kannan, 2017). These technologies mainly includes internet, mobile phones,display advertising and also digital medium if any. It is also known as the market having digitalchannels that helps in reaching the customers easily. The key objective of this marketing ispromoting the brands through various media's digitally. In this report Samsung has been takeninto consideration. It is one of the electronic industry that is been situated in UK.Thus, the whole report is based on Simulation Game. Thus, the topic that has beenselected in this includes Search engine marketing. It is the form of internet marketing in whichwebsites promotion has been involved in which the visibility has been increased in result pagesof search engines. This search engine helps in adjusting and rewriting the content of websites andalso site architecture so that they can achieve high rank in the results in terms of search engine.Thus, in the following report Survey of the current practice of the simbound game has beendiscussed appropriately. MAIN BODYSurvey of current practices of the Simbound gameSimbound is available in online form of several simulations experiences everyone havingtheir own game mechanics (Karjaluoto, Mustonen and Ulkuniemi, 2015). Thus, if the industryuses Simbound and also uses levels of digital readiness they later cocreate with new contentdigitally. They later uses this environment of competition as a platform to innovate their productsand services that helps the industry to develop presence of several companies online. Thisprocess also helps the company to improve their skills, talent and also their confidence. Further ifbudgets or time are removed , then the participants are encouraged in order to think in creativemanner and then apply what has been learned by them in real scenarios of their company. Theelements that has been covered in this game includes Search engine marketing, email marketing,website management and Analytics, email marketing. Search engine marketingSearch engine marketing is a digital marketing strategy that is been used in order toincrease the website visibility in a result that is related to search engines (Lanz and Carmichael,2015). It has become the most crucial marketing strategy that helps in increasing the reach and1
status of the company. This is important and helps when there is increase in number ofresearching and shopping for the products online. It is the best way that may drive traffic towardsthe website in the faster way.Importance of SEMThere are majority of new visitors to a website that finds it by performing query on asearch engine. In this marketing, the one who is advertising pays only for impressions that laterresults in visitors. It makes the efficient way for company that may spend its dollars inmarketing. This type of marketing reaches to the customers at the perfect time when they areactually open for new information with them. Working of SEMComplicated algorithms is being used by search engine that leads them in ensuring thatthey are returned with relevant research at each and every search (Todor, 2016). This results alsoincludes location and any other information that is available at the websites. In this term variouscompanies' comes in contact with people or customers in terms of various ads that has beendisplayed. This is because their keywords match to the customers search keywords. The ads thatare appeared grabs the prominent area on that particular search page. The listings of ads arealmost relevant to the specific search of customers that results in customers to click on that linkor ads.Search engine marketing as per the marketers perspectiveif marketers wants to set up a campaign within SEM network, the marketer is promptedto the following,They have to select keywords that is actually related to the website or the products that isbeing offered by them.They have to select geographic location for the ad to be displayed withinThey also have to create text based ad so that they can display them in the search results.They must bid on a price that they are actually willing to pay for each click that is madeon their ad.The ads that are related to the text only are very easy in order to grow or produce. Thus,marketers enter into headline and text for the body of ad. This type of marketing is thereforeconsidered as the most efficient way in order to spend the dollars in terms of marketing.Overview of Samsung galaxy tablet2
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