Digital Business Transformation as a Winning Strategy for Competitive Success

Blog Post

Organisations must digitally transform themselves to succeed in today's competitive industrial
context
“Digital business transformation as a winning strategy”
Tesco is the UK based multinational supermarket chain that offers products such as ice-
cream, food, tea, vitamin supplements, personal care etc. The company has huge efforts in
transforming the business digitally for the upscaling performance of the business operations
(Urbach and Röglinger, 2019). The digital payment, digital supply chain are the key examples of
the company transition towards the digital technology in their operation which has made the
Unilever leading competitive consumer goods company. But what difference does the digital
transformation create in this industry for the success in today's competitive market.
No matter what a vision of company is for future, it must involve the digital
transformation in order to prosper in the competitive market of the retail industry. New and
transformative technologies are rapidly emerging into the workplace after the Covid-19 enabling
the business like Tesco to innovate and thrive in fast growing digital age world. The importance
of digital transformation to the business is it assist in responding fast to the disruption in work
and circular economy of the business (Zapata, Berrah and Tabourot, 2020).
It is completely evident in the new digital age world that technology is not a choice, but a
fundamental business tactic that must be interwoven into business operations to attain the
success in the competitive industries (Mugge and et. al., 2020). Digital transformation has
enabled the better collaboration, leadership within and between the organisations and most
importantly has introduced the concept of more personalized structure for the higher customer
engagement. 90% of the organisations of the world are working through cloud technology. For
example in Unilever, the digital transformation has resulted into the higher employees innovation
and productivity, better insight of the data across the world, all of this assist and support the