Advantages of Digital Technology in Digital Business

Digital business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Trends and advantages of digital technology...............................................................................3
Emerging digital business model.................................................................................................4
Relation with digital technology..................................................................................................6
e-commerce principles for Amazon.............................................................................................7
RECOMMENDATIONS.................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
The businesses based on digital means are using the help of technology to create new value in
the business model of the company. Digital businesses are the brands which are both digitally
present and also work traditionally. Such businesses are transforming their business and adapting
to new trends with the help of digital technology (Senyo, Liu, and Effah, 2019). Digital business
is the changes coming in the way of organisations using technology and supporting the players
leading to innovation, more revenue and the increasing growth within the market. Digital
business are the key to aim on the creating new experiences with the help of technology. This
gives the companies a competitive advantage over the companies just following the traditional
ways. Amazon UK is one of the highest ranking site running in e-commerce business in UK. The
company holds the highest ranking present across every category in UK as well as among the
sites working across the world (Sousa, and Rocha, 2019). The company started as a online book
store and now has risen attain the super power making it the leading company in the e-commerce
business category. Amazon offers wide range of products from electronics to books and even the
daily needed products and services. This report deals with the advantages of the digital
technology along with the new and emerging business models for the companies such as
Amazon. It defines the relation of the alliance formed by the companies with digital technology.
MAIN BODY
Trends and advantages of digital technology
This is the era of digitalisation which has lead to the rise of e-commerce and digital businesses.
Amazon is one such company which has gained a large customer base with the help of
technology. The opportunities to grow online has helped small companies to reach maximum
people and grow successfully (Wirtz, 2019). Just like traditional business strategies, e-commerce
has the businesses to excel. The advantage of digital technology in the business environments
has helped the employees improve and assist the daily role, random stow and select through wide
range of box sizing algorithms. Software helps in determining shortest way from one place to
another which is an interesting innovation for both customers and organisation to ensure speedy
packing process as well as accurate deliveries. The introduction of Amazon robotics in UK has
helped the company in showcasing the invention in logistics in relation with employees and
customers. It helps in creating a better future (Remane, and et.al., 2017). This digital technology

has helped in looking under the shelves where the products are stored. It provides a quick
approach to things and less time for showing the items in sale and ready to pic up for customers.
The advancements in technology has helped the company in delivering items to the customers in
lot more faster process. It provides more enhanced form of data collected from the customers and
optimising it for analysis (Ismail, Khater, and Zaki, 2017). This helps in driving the business
forward. Technology helps in transforming raw data into insights related to various touchpoints.
The expectations of customers are a lot from a new era company like Amazon. Digital
technology helps in providing more and better overall customer experience and satisfaction.
Implication of using digital technology in the virtual business such as Amazon are used
for offering a higher buying process (Rangaswamy, and et.al., 2020). In this busy world,
customers are offered to spend less time on shopping as they can easily browse through items
and purchase the item they are interested in buying. The technology used in digital business of
Amazon can help in personalising the list after creating them. Sellers can add many images
which defines and showcase their product, category as well as the price. The use of artificial
intelligence in the business has become a digital technology trend. AI is known for speedy
recognition, smart phone assistants, help in navigation and many more. AI is also used to analyse
the interactions and determine the connections. It helps the company to predict the demands and
help the authorities to make better decisions with regards to the usage of resources and
identifying the changes in the pattern of customer behaviour (Nwaiwu, 2018). This leads to
increasing revenues and enhancing personal experiences. Machine learning is the another form
of Al and using them in the robotics process is a digital trend. Robotics helps in automating the
working of business operations, processing transactions and dealing with data while relying on
the approach of emails. It helps in automating the repetitive tasks which used a lot of man power.
Another trend is the edge computing or cloud based computing. This trend of digital technology
is till growing and becoming popular in the businesses to migrate to a cloud based solution. The
data holding in by the amazon is continuously increasing and edge computing helps in solving
problems which come in the way by bypassing caused by cloud computing.
Emerging digital business model
Digitalisation has become very popular in this new era. With the rise in digital businesses, the
need for digital business models is also increased. These business models helps in enhancing