Digital Communication Concept Plan

Running head: DIGITAL COMMUNICATION CONCEPT PLAN
Digital Communication Concept Plan
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1DIGITAL COMMUNICATION CONCEPT PLAN
Table of Contents
Digital communications platforms.....................................................................2
Aims and objectives......................................................................................... 3
Target audience............................................................................................... 3
References.......................................................................................................6

2DIGITAL COMMUNICATION CONCEPT PLAN
Digital communications platforms
Australian company M&J Chicken operates in both the fresh and cooked
range of chicken (Mandjchickens.com, 2018). They are highly efficient operating in
domestic business market simultaneously with Asia-pacific region by exporting
materials to satisfy the experimental taste buds of people. However, the rapidly
growing population of varied culture over Australia and their different preferences
have made the company think for innovative recipes. Moreover, as per Karjaluoto,
Mustonen and Ulkuniemi (2015), organisation has felt that in competitive business
environment, it is important to maintain improved synchronisation with the existing
channels. Simultaneously, digital platforms like Facebook, Instagram, YouTube
videos and several food delivery applications can be helpful to balance with the
increasing popularity. Additionally, to satisfy market demand two more sub-store will
be established in Brisbane for which technological help will be considered too.
Although, according to Mulhern (2013), the era of advanced digital technology
has made the process of communication easy yet complicated. Almost every
business industry is coming up with several innovative ideas of business
communication using digital space in order to reach the wider range of potential
customers and to retain the existing customer base as well. As the scenario has
changed from a single office space to multiple locations and time zones even, the
quality of communication has become weak for the companies who have still
maintaining the traditional policies. Acknowledging the demand of the century,
workplace environment must be digitally connected if the purpose is to grow and be
efficient.
Digital workplace strategy is appropriate to deal with such organisational
changes. Managers combine the technologies whatever is necessary for the
organisational needs. As described in Öztamur and Karakadılar (2014), there are
various platforms, as mentioned before. Internet and social media have become
accessible for almost every individual nowadays, which has made the traditional
forms of advertising less effective than before. Besides, to maintain internal
communication with executives, private groups of messaging and using Discussion
forums for allowing employees to share opinions and feedbacks regarding existing
stores will be helpful to improve synchronisation. Further, according to Uzunoğlu and