Implementing Digital Communication Plan in Phoenix Technology

This presentation discusses the implementation of a digital communication plan in Phoenix Technology to improve business productivity and strengthen networks. It includes the identification of problems, proposed solutions, objectives, implementation plan, daily activities, impact, benefits, key findings, and recommendations. The subject code is MGT502 and it is for Assignment 2 Part B - Business Report.

BUSINESS
COMMUNICATION
Subject code - MGT502
Assignment 2 Part B - Business Report

Introduction
 Communications via digital channels are
rapidly taking place over traditional print and
display media.
 The purpose of the study is implementing
digital communication plan in Phoenix
technology.
 The problems faced by the organization,
implementation plan as well as daily monitoring
activities are recommend to increase
productivity and developing connection.

Background
 Phoenix technology is a small enterprise B2B organization that provides
network security tools and software to different business sectors for
securing online business.
 The organization has three branches in different cities. However, the entire
branches work on the same web control portal.

Method
 In order to indentify the issues, an interview was
conducted in the branches of the organization.
 It helps to find the causes for the problems faced by
the organization and solution is deployed in the
organization.
 In addition, a research survey has been made

Identification of the problem
 Identification of the problem is main source of the
concern for the unit of the assignment (Arnkil, 2018) .
 The findings showed that there is a major
communication gap for continuous failing company-
controlled portal. The major issues are:
• Irresponsive websites
• Inability showing specific details during transaction
• Late response on the messages and the task
• Failure of transaction
• Crashing memory

Proposed Solution of the problem
 In order to mitigate the issues and
improve business communication
with the stakeholders, it is required
to set up digital communication
strategy (Dass, Reddy, &
Iacobucci, 2014).
 Implementing social media can be
helpful to mitigate the issue.

Objectives of the digital communication strategy
 The objectives of digital communication strategy can be explained as
followed.
 Bridging communication gaps
 Improving business productivity
 Strengthening the networks
 Expansion of knowledge

Implementation Plan
 The implementation can be achieved through the following steps.
 Design
 Develop
 Identify
 Research
 Produce
 Establish
 Agree
 Setup
 Help
 Promote

Daily activities
 The monitoring will assist in understanding the new scopes and
enhancements.
 The online surveys, feedback reports and promoting incentives for
enhancing the stakeholders with the framework would be helpful (Bott,
2017).
 Developing a better result to make bond for professional relation
 Implementation of the network ethics while using the policy

Impact
 The implementation will have a great impact on the organization as
followed.
 Strengthen the networks
 24/7 assistance
 Performance increase
 Better security
 Better interaction
 Digital exposure

Benefits of digital communication
 Developing a sense of community among the staffs so that interactions
provide proper meaning to work.
 It helps to increase satisfaction of the employees through sharing of
information.
 It develops open relationships with the employees through honest
communication.

Process of implementation
 Develop the new business process
 Identify the key technologies
 Decipher the paradigm of innovation
 Develop a talent pool
 Define roadmap
 Determine the KPIs

Conclusion
 Digital communication can be helpful to improve business communication
of an organization so that business productivity can be increased.
However, to overcome the challenges the employees need to perform
some activities as followed.
 It is required to share the required information only.
 The security framework need to be updated timely
 Private URL locators need to be used to track internal breach.

Key findings
 Though implementation of digital communication in the organization, some
key findings can be enlisted.
 It helps to develop a local as well as global mindset.
 Digital communication in workplace can be helpful to obtain experience on
global projects with culturally diverse teams.
 It helps to learn the process to be articulate and precise in the communications.

Recommendations
 It is required to take some actions to
overcome its drawbacks like followed.
 It is recommended not to sharing
sensitive information over digital
communication channel.
 Updating security framework can
assist to overcome the issues.
 Changing passwords and publishing
policy timely can assist the process.

References
 Arnkil, T. E. (2018). Dialogical meetings in social networks. Routledge.
 Bao, J., Zheng, Y., Wilkie, D., & Mokbel, M. (2015). Recommendations in
location-based social networks: a survey. GeoInformatica, 19(3), 525-565.
 Bott, E. (2017). Urban families: Conjugal roles and social networks. In
Man in Adaptation (pp. 76-104). Routledge.
 Dass, M., Reddy, S. K., & Iacobucci, D. (2014). Social networks among
auction bidders: The role of key bidders and structural properties on
auction prices. Social Networks, 37, 14-28.

Video
 Link for video:
 https://www.youtube.com/watch?v=oWxMOOwTRhk