Digital Creative Strategies for Promoting Netflix's Sacred Games Season 2

DIGITAL CREATIVE

Table of Content
• Introduction
• Objectives of Netflix
• Market Challenges
• Target Group
• What Competition is Doing
• Strategy
• Insight
• Brand Truth

Table of Content
• Brand Truth
• Communication
• Execution
• Conclusion
• References

The presentation below is based on Netflix, which is one of the top streaming services in India as well
as globally, to set up a strategy and promote the second season of Sacred Games, which is one of the
most popular shows produced by this streaming service.
Introduction

Sacred Games is one of the most popular trends
in the country currently, which also contributed
towards shooting up its viewing subscriptions
after its first season. The reasons for the same
was the originality of the show, cinematography,
storytelling and most importantly, the
performances of artists. Hence, here is a display
of the contribution of this show on the
subscription of this service.
Objectives of Netflix

Hence, second season of Sacred Games is very
crucial for the firm to market and promote in the
country to further enhance the viewership of its
second season. Therefore, several objectives of
Netflix in context of Sacred Games: Season 2 are
stated below:
The company is aiming at increasing its
subscription by 7% in India.
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