Differences between traditional and digital marketing

DIGITAL
MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Differences between traditional and digital marketing...............................................................3
Customers touch points and customer journey of Netflix subscribers.......................................4
Analysis of data generated through digital marketing activities.................................................5
Analysis of data by Netflix to improve company performance and customer experience.........5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital marketing is the process of advertising and promotions of products and services
on online channels like websites, search engines, social media, m-commerce, etc. It helps the
traditional marketing and targets customers whom they want to interact with. Netflix is an online
streaming application founded in 1997 by Reed Hastings and it is an American technology and
service provider. It provides shows, movies, etc. in different languages and satisfy the needs of
customers (Chaffey, 2019). They started with providing DVD services and moved to online
streaming. The report includes difference between traditional and digital marketing, customer
touch points, analysis of data and improve in performance.
MAIN BODY
Differences between traditional and digital marketing
Marketing Mix is used in making strategies to promote the products and services of the
organisation.
Marketing Mix Traditional Marketing Digital Marketing
Product It includes tangible products and
services provided by the
organisation. Netflix provides
rental services by selling DVD.
They are selling the products and
services by making the features
attractive for customers (Thaichon
and Ratten, 2020).
The products in digital marketing
can be tangible or intangible but
they are served as intangible
products. The products are
promoted online to customers for
Netflix and use differentiation as
a strategy.
Price The pricing strategy is to sell the
products and it is costly to reach
to many customers so they make
strategies to achieve it.
The pricing strategy of Netflix
includes the First time user
discounts, free trials, etc. which
are used to attract customers.
Place The traditional marketing includes
distribution, logistics, etc. by
Netflix.
The digital marketing is through
internet and it provides a place for
the companies to distribute the
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