Impact of Digital Customers on Society: Significance of Artificial Intelligence and its Evolution

This report discusses the significance of Artificial Intelligence and its evolution in the current era of digital customers. It highlights the types of technological platforms and software used in AI, the businesses and organizations that use this technology, and how it is used as a business tool. The report also discusses the relationship between digital technologies and emerging theories on business management.

Impact of Digital customers
instead on society

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A) Why this topic is of importance..............................................................................................3
B) How this topic is developed....................................................................................................3
C) Detailed description of technology used in this topic and what is used for............................4
D) What technological platforms and software are used in topic................................................4
E) What type of business and organization use this technology..................................................4
F) How it is used as business tool and is this effective?..............................................................5
Discussing nature of relationship between digital technologies and new theories on business
management.................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................7

INTRODUCTION
Digital customer is new concept that is emerged in the current eras with the growing use
of different technologies in various areas. Further, the present report is based on explaining the
significance of Artificial intelligence and how it has been evolved during the years. Moreover,
the study will highlight list of organizations that are using this type of technology in making the
working of the business easier. Furthermore, types of technological platforms and software in the
artificial intelligence will also be explained in detail. Lastly, study will identify how AI is
effective business tool along with discussing relationship of the new emerging theories of the
business with digital technologies.
MAIN BODY
A) Why this topic is of importance.
Artificial intelligence is defined as ability of the computer or robots do certain complex
tasks that are carried out by humans. Also, in the current era where lot of data and information is
generated by both humans and machines artificial intelligence plays important role in reducing
the burden and does decision-making faster thus saving lot of time of various business.
Moreover, various advancements in technology most of the business and organizations use
artificial intelligence to improve customer experience and reducing unnecessary costs. Also, in
various small and big firms it is most important topic of learning as it helps in detecting retail
purchase predictions, online customer support services, detect fraudulent payments and much
more (Dar and Tariq, 2021). Furthermore, it is expected that coming generations would be fully
tech efficient where minimum human involvement is expected in carrying out the daily tasks and
hence knowing and using different aspects of artificial intelligence is the need of hour.
B) How this topic is developed
Over the years it is been that humans are interested in creating machines that have the
ability to carry out all the tasks as that of human brain. Also, in modern era artificial intelligence
(AI) term was introduced in 1955 by John McCarthy. Further, in later times this lead to creation
of first intelligence robot in 1972 that is able to carry out the basic human work. Moreover, in
year 1980 expert system were developed by the researchers that were interested in making the AI
more powerful concept for the future processing of the work (Valsamidis and et.al., 2020). Also,
with continuous researches and efforts in 1972 IBM developed the first computer that was able

to beat the world chess champion and later with certain advancements this concept had ben
grown popular and widely used in almost all type of business and working of the daily lives of
the people.
C) Detailed description of technology used in this topic and what is used for
Artificial intelligence used machines that is flexible and rational agent that perceives the
environment and takes chances so that success is achieved. Moreover, this type of technology
has various applications such as expert systems, robotics, computer vision, automatic
programming and much more. Although the future of AI is unknown but even though it is widely
used by every human in form of Siri, google, Cortana so that relevant information regarding any
topic might be gathered in few moments of time (Gupta and et.al., 2020). Also, this type of
technology is used in video games, smart cars, electronic gadgets etc. to make the working faster.
Furthermore, the business used this technology to store large amount of data and solve multiple
queries of the customer or employees in the most effective manner. Also, it performs several
other tasks such as predicting performance, analysing the data, improving the marketing and
advertising, prevent outages, increasing output efficiency and much more.
D) What technological platforms and software are used in topic
Technological platforms that are used in artificial intelligence are Google AI that is
known for providing wide range of solutions and also offers services like natural language
processing, image processing, conversation, data structuring and much more. Another platform is
Microsoft Azure AI that provides platform that supports R and Python most popular languages
with customizable code packages and built in library (Top 21 Artificial Intelligence Software,
Tools, and Platforms, 2022). Also, another platform is Amazon web series that offers services
which aims at automating and optimizing customer management. Moreover, amazon machine
learning also provides tools that helps in visualizing the data and provides customizable
solutions.
In regard to software of the AI there are many out of which one is sale-force Einstein that
helps in sorting the customer data and deliver useful insights so that company might optimize the
operations. Another one is infosys Nia that provides solutions for the most common problems of
the enterprises such as customer engagement and analysing contracts.

E) What type of business and organization use this technology
Artificial intelligence has transformed many of the business and hence most of the firms
nowadays whether big or small are using this type of technology so that better customer
engagement is maintained and business processing could be made smoother and faster. Also,
most of the top companies such as Facebook, google, IBM, sales force etc. have been using AI
over the years that have allowed them to gain success over the years (Li, Dai and Cui, 2020).
Moreover, AI is also most commonly used for establishing the cyber security so that all the
customer details and information might be protected safely within the system and hence all the
transactions of the company might be carried out effectively without many problems. Also, AI
also used by the firms for conducting any kind on internal research within the company through
the data that is stored across various systems to that better decisions might be taken.
F) How it is used as business tool and is this effective?
Artificial intelligence is effective as it is used by most of the organizations in improving
the management of supply chains as machine uses various learning algorithms that helps in
forecasting what is needed and what is the optimal time that is required in moving the supplies.
Also, it is used as tool in ensuring quality control and assurance in products so that speed and
accuracy is maintained by any particular business or firm (Beardsley and et.al., 2021). Moreover,
it is used as safety tool for most of the industries' so that business is able to reach greater heights
and also effective because it is much safer that storing this paperwork that have the high chances
of data being misplaced or loss in recording process.
Discussing nature of relationship between digital technologies and new theories on business
management
In the earlier times it was seen that most of business work on concept that maximum
human efforts and minimum use of machines would help the business grow and earn large
amount of revenues as it ensures greater efficiency and productivity to the business. However,
this concept is not applicable in the current times when there is huge competition among various
businesses to gain competitive advantage in the long run (Lupton and Maslen, 2019). Moreover,
it has been seen that digital transformation has been evolved on greater scale as business are
utilizing the modern technology so that better culture, process and bests customer experience
might be provided. Furthermore, emerging technologies are made in such manner that would
require very less manpower and more of qualified individuals that are able to operate different

technologies used in the business. For instance : Upcoming and use of robots at business
workplace will reduce manual work thus simplifying business management structure and
policies. Furthermore, it would provide enough time to the business to focus on other things that
are essential for the growth in the future. Also, various firms are focusing more on continuously
innovating and modernizing so that they are more efficient and are able to sustain in the market
for longer run (Blakey and et.al., 2018). Furthermore, the modern organization structure is one
that is more driven by focusing on optimization and controlling the flow of information through
using the best of technologies within the workplace and also aims at creating the best digital
strategy that would be totally different from that of competitors.
Also, before the evolution of artificial intelligence and other digital technologies
machines were made simply to solve the society with basic problems such as invention of
lightbulb in the case of candles. Also, it can be said that as humans evolved, problems become
more complex and firms were left with less business solutions to overcome such type of
challenges (Hirschtritt and Insel, 2018). Hence, the rise of digital projects have reduced the stress
of the various business firms devising various business policies that are made either for
improving the efficiency or developing new expansion policies for the business.
Moreover, understanding the emerging technologies now the business have information
and technology service management department within the workplace that helps the firm in
managing various things that are related to technologies that are used at the workplace.
Furthermore, current famous digital business model of E commerce is used by most of the
organizations especially after the pandemic to sell variety of goods online to people living in
different parts of the world (Neves and Vetere, 2019). Moreover, in comparison to earlier times
firms were mainly focused on selling the goods either at the stores or through sales
representatives through using simple digital technologies like mobile phones where calls were
made to the target customers. Hence, traditional selling methods without much use of digital
media had only limited reach and fewer revenues were generated.
Also, in the manufacturing process it can be said that manufacturing process used very
basic technologies like handling of raw materials, processing the goods etc. However, with new
emerging technologies and processes the concentration was more on simplifying the process of
converting raw materials into finished good through using heavy technology operated machines
that would keep the record of unused raw materials, remaining stock and also even sometimes

helps in making customized products by itself without much human efforts. Moreover, in the
current generation use of chatbots are also very common that solved any type of customer query
at any given point of time in day to provide the best customer experience. Furthermore, in the
current times various theories such as scientific management theories, human relations theory
and classical management theories have been developed so that firms are able to focus on all its
employees in efficient manner that are responsible for handling all the digital technologies within
the workplace (Bennett and McWhorter, 2020). Also, the management now are using the digital
technologies that would help in detecting possible threats and are faster than humans thus saving
the companies for the cyber attacks. Thus, in that manner the current digital technology have
saved lot of costs and time that was otherwise involved earlier where extensive research by the
organization employees have to be carried out in detail to know where the business is going
wrong and what are the activities that are causing loss to the business .
Hence, it can be said that all the current management practices and structure of the
business are developed keeping in mind that maximum efficiency in business process might be
gained through using those technologies that would provide the best customer experience and
attract the new customers for the same in generating maximum revenues for the business. Also,
the focus now is more on the quality of products rather than the quantity so that the brand image
and value is maintained while working in any part of the world.
CONCLUSION
From the above report it can be concluded that technology has being evolved over period
and ever since it had ben proved useful for humans in solving various problems. Also, the report
had analysed significance of AI in the current times along with knowing the history of evolution
of this technology. Also, the use of this technology in business and day to day living had also
been discussed. Moreover, technological and software platforms such as Google AI, Microsoft
Azure AI, sale-force Einstein etc. had also been covered under this report. Lastly, nature of
relationship between digital technologies and emerging technologies had also been discussed in
detail under this study.

REFERENCES
Books and journals.
Beardsley, M., and et.al. , 2021. Emergency education effects on teacher abilities and motivation
to use digital technologies. British Journal of Educational Technology. 52(4). pp.1455-
1477.
Bennett, E. E. and McWhorter, R. R., 2020. Digital technologies for teaching and learning. 2020
Handbook on adult and continuing education. pp.177-186.
Blakey, J. D. and et.al., 2018. Digital technologies and adherence in respiratory diseases: the
road ahead. European Respiratory Journal. 52(5).
Dar, T. M. and Tariq, N., 2021. Footprints of Digital Marketing on Customers’ Purchase
Decision. Electronic Research Journal of Social Sciences and humanities. 3. pp.20-30.
Gupta, S. and et.al., 2020. Digital analytics: Modeling for insights and new methods. Journal of
Interactive Marketing. 51. pp.26-43.
Hirschtritt, M.E. and Insel, T.R., 2018. Digital technologies in psychiatry: present and
future. Focus. 16(3). pp.251-258.
Li, Y., Dai, J. and Cui, L., 2020. The impact of digital technologies on economic and
environmental performance in the context of industry 4.0: A moderated mediation
model. International Journal of Production Economics. 229. p.107777.
Lupton, D. and Maslen, S., 2019. How women use digital technologies for health: qualitative
interview and focus group study. Journal of medical Internet research. 21(1). p.e11481.
Neves, B. B. and Vetere, F., 2019. Ageing and emerging digital technologies. In Ageing and
Digital Technology (pp. 1-14). Springer, Singapore.
Valsamidis, S. and et.al., 2020. Digital banking in the new era: Exploring customers’ attitudes.
In Business Performance and Financial Institutions in Europe (pp. 91-104). Springer,
Cham.
Online
Top 21 Artificial Intelligence Software, Tools, and Platforms. 2022. [Online]. Available
through:<https://www.toolbox.com/tech/artificial-intelligence/articles/best-ai-tools/>.