Understanding Digital Disruption and its Impact on the IT Sector

DIGITAL DISRUPTION

TABLE OF CONTENTS
 INTRODUCTION
 DIGITAL DISRUPTION
 IMPACT OF DISRUPTION ON IT SECTOR
 EMPHASIS ON THE ROLE OF DATA AS A BUSINESS TOOL
 SAMPLING TECHNIQUE
 EVALUATION OF JOB POSITIONS AND REQUIRED SKILLS
 ONLINE RESEARCH QUESTIONNAIRE
 TEST THE QUESTIONNAIRE
 ROLE OF INTERVIEW
 PARTICIPANTS RESPONSE LEVELS
 CONCLUSION
 REFERENCES

INTRODUCTION
 This presentation is about understanding the key features in context to digital
disruption.
 It assesses about the impact on the Information Technology (IT) sector.
 It examines about types of jobs within this sector to evaluate the skills required for
creating career prospects.
 This has also shed light on conducting a monkey survey regarding the awareness of
digital disruption at organizational level.
 There is also an inclusion of face to face interview round with individuals working for a
reputed IT firm, Amazon.
 It gives awareness about the effects of digital disruption at professional levels in
context to job and career.

DIGITAL DISRUPTION
 Digital disruption is a term which refers to the change or transformation through the
digital technologies or models or tools.
 It affects the business and brand value proposition of goods and services. Here the term
disruption is not negative one.
 It changes the businesses and their models by impacting it. Thus, here disruption term
is being used (Gilbert, 2015).
 It is the reason behind the emergence of new markets and new needs of the customers.
 For the digital disruption, there are 5 top technologies which can be used by companies.
These technologies are intelligent agents, Augmented and virtual reality, Internet of
things software and solutions, artificial intelligent and cognitive technology and hybrid
wireless technologies.

CONTINUE
 Advantages of digital disruption are it makes customers' lifestyle comfortable,
standardized and easier which transform their experiences.
 It helps businesses to collect data very easily and at low cost regarding digital
marketing efforts which is beneficial for the companies.
 It helps various departments of the companies to work in collaboration which improve
the efficiency of the business performance and enhance the profitability (Bughin and
Van Zeebroeck, 2017).
 Disadvantages of digital disruption are such as – Due to rapidly change in digital
technology, issues of data security are rise which is related to the business.
 If business is not able to understand the digital technologies, tools and devices then it is
very difficult for them to maintain their digitalization business activities.

IMPACT OF DISRUPTION ON IT SECTOR
 Digital disruption affects the business, their model and industry, but its impacts on
every businesses and every industry is different.
 It creates a lot of opportunities and further growth for businesses, if businesses are able
to successfully embrace it with the help of proper and strategic planning and
implementation.
 It encourages businesses to think innovative and out of box which creates new market
for the businesses by creating new products and services.
 It not only affects the business and their activities, but also affects the customers’ base
of the business which directly affects the business' profitability (Krämer and Kalka,
2017).
 It also affects all the departments of businesses by providing new technologies, tools
and devices.
 A digital disruption is termed as reaching the expectations and requirements on the
basis of goals in an uncertain manner.

CONTINUE
Impact of digital disruption on Amazon
 Due to advance technologies and changes, Amazon disrupts retail industry as well as r-
commerce industry.
 Due to digital disruption, Amazon expands their business easily.
 Company's revenue and profitability also increases.
 Their goodwill and competitive position in the retail market at worldwide also enhances.
 Their shipping and delivery styles improve.
 Their customers’ base increases which helps company to gain loyal customers.
 Their customers' satisfaction level also increases (Dawson, Hirt and Scanlan, 2016).
 Their market share also increases.
 Overall, the impact of digital disruption on Amazon has been positive since company is
operating its business.

EMPHASIS ON THE ROLE OF DATA AS A BUSINESS TOOL
 Data is a piece of information which is basically a set of values with respect to
qualitative and quantitative variables regarding subjects.
 Generally data are considered to be information but there is a huge different between
these two terms. These two terms are interrelated to each other.
 When data is analysed and organized, it becomes information which is useful for the
researchers, respondents, public, businesses and government. Basically data is raw
material and unorganized.
 Researcher do research on data and extract the information as an output from doing
research.