Digital Disruption and its Impact on Businesses

DATA INSIGHTS
MODULE

TABLE OF CONTENTS
• Digital Disruption
• Ways Digital Disruption affects businesses
• Data as a business tool
• Questionnaire and its purposes
• Sampling Techniques
• Industry sector and positions held by participants
• Questionnaire details
• Questionnaire questions
• Interview techniques
• How disruption affects Google
• Participants answers
• Impact of digital disruption on future jobs in Google
• Summary
• References

DIGITAL DISRUPTION
• Digital Disruption can be defined as the change that occurs due to new technology or
business model affects existing services or goods value proposition.

WAYS DIGITAL DISRUPTION AFFECTS BUSINESSES
It affects the business in many ways and that impact be both positive and negative such as:
Positive-
• It changes the way business is done i.e. a new way of working is adopted so that business can grow.
• It helps the companies to enter into a new market with new rules and increases the competition as well.
• Transforms the way in which business deals with their customers i.e. it gives an opportunity to business to
establish a relationship with their customers in a different way.
Negative-
• Competition for the organization can increase.
• Chances of fraud, scams etc. can also increase.