Digital Disruption: Trends in Global Business

Trends in Global Business
Digital disruption

Introduction
 Digital disruption is any form of technological advancement that alters
the value offered by existing goods and services.
 Digital disruptors introduce new products and services in the market and
disrupt the industry’s existing players.
 These disruptions are necessary for economical growth of an
organization.

Fitness Bands
 Fitness bands have changed the fitness industry by
allowing people to monitor their own health.
 The bands record heart rate, sleep, steps taken and
calories burnt.
 Many people are using these bands. Since its launch
in 2007, there are over 38 million users of fitness
bands in the world.
 They are expected to advance with time and offer to
monitor other details of individual health