Understanding Digital Enterprise and E-Business at Telstra Corporation Limited: A Comprehensive Report

Running head: COMPUTER INFORMATION SYSTEM
Computer Information System: Telstra Corporation Limited
Name of the Student
Name of the University
Author’s Note:

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COMPUTER INFORMATION SYSTEM
Executive Summary
The main aim of this report is to understand the entire concept of digital enterprise and
electronic business for one of the most popular telecommunication company in Australia,
namely Telstra Corporation Limited. A proper establishment of this type of technology is
responsible for bringing several advantages and effectiveness in the business. Moreover, with
the successful implementation of digital enterprise or e business, Telstra has obtained various
competitive advantages in their business. This digital era would eventually place the demands
on the enterprises, which would run counter to most of the well known operating paradigms.
This report has hence provided every relevant details regarding digital enterprise and e
business in Telstra with customer interactions, employee motivation, effective collaboration
and communications and many other. An efficient recommendation is also provided in the
report for Telstra to improve their existing e business initiatives.

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COMPUTER INFORMATION SYSTEM
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
1. Current Use of Digital Enterprise or E Business in Telstra...............................................3
1.1 Presence of Internet in Telstra Corporation Limited....................................................4
1.2 Current Status of Digital Enterprise or E Business in Telstra......................................5
1.3 Business Functions and Business Processes Supported by Digital Enterprise............6
1.4 Customer Interactions Supported by Digital Enterprise or E Business Initiatives......7
1.5 Relations with Business Partners Supported by E Business Initiatives.......................8
1.6 Process of Intra-Organizational Communications being supported by Digital
Enterprise or E Business Initiatives...................................................................................8
2. Critical Evaluation of Use of Digital Enterprise or E Business in Telstra.........................9
2.1 Process of Telstra Measuring Up against the Industry Norm and Best Practices........9
2.2 Strengths and Weaknesses of Telstra in Digital Enterprise or E Business..................9
2.3 Compliance of Digital Enterprise or E Business with Legal and Industry Standards10
2.4 Process of Dealing with Security and Privacy Issues................................................10
3. Identification of Digital Enterprise Participation with Proper Recommendations..........11
3.1 Plan for Implementation of Recommendation and Post Implementation Evaluation 12
Conclusion................................................................................................................................13
References................................................................................................................................14
Introduction

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COMPUTER INFORMATION SYSTEM
A digital enterprise can be referred to as the organization, which is utilizing
technology as their competitive advantages within its internal as well as external operations
(Zimmermann et al. 2015). The following report outlines a brief discussion on the digital
enterprise of e business details of the most popular and significant telecommunication
organization of Australia, called Telstra Corporation Limited. This particular organization is
the largest telecommunication organization that is solely responsible for building as well as
operating several telecommunication networks as well as market voice, pay television,
internet accessibility, mobile and even other products and services. They have been providing
products and services to their customers for the last 43 years and have become popular for
digital enterprise and electronic business. This report has provided various details of the
digital enterprise of Telstra with relevant suggestions.
Discussion
1. Current Use of Digital Enterprise or E Business in Telstra
Telstra Corporation Limited is one of the most important and significant
telecommunication organization in Australia. They have implemented digital enterprise and
electronic business in their organization (Telstra.com.au. 2019). The long term challenge for
the business is majorly present for remaining relevant to their digital customers. Hence, this
type of digital technology should be present at the core of what this particular organization is
doing and they have successfully implemented the digitalized transformation and hence is
proven to be extremely innovative, agile as well as competitive in nature.
The current use of electronic business or e business is also extremely stronger in
comparison to other Australian organizations (Henning 2016). The proper establishment of
network for the purpose of providing the faster wireless data service and hence the domestic
retail business is required to be made popular. This e business is more than of their e