Issues Caused Due to Internet in Inequity

This article discusses the issues caused due to internet in inequity, including customer-based brand equity, digital divide, and social media. It also highlights the impact of the digital divide on socio-economic culture.

Running head: ISSUES CAUSED DUE TO INTERNET IN INEQUITY
ISSUES CAUSED DUE TO INTERNET IN INEQUITY
Name of the Student
Name of the University
Author note

2ISSUES CAUSED DUE TO INTERNET IN INEQUITY
Introduction
Digital access as well as digital equity presents some challenge to the educators.
Meeting all challenges is very important as because many stakeholders defines digital equity
as the more access to the devices as well as having strong connection for internet (Farley and
Willems 2017). There are different kinds of information between the people who can access
the internet and who cannot access the network that are termed as social issue.
Issues Caused Due to Internet in Inequity
Customer based brand equity has been one of the major issues that occurs due to the
implementation of the internet in regular day to day life. Internet has been playing an
important role in the branding of the products and services. Due to this aspect organizations
that are capable enough to invest on the digital platform gains an edge over the other
competitors who cannot afford implement digitization. This is the initial stage of the
prosecution digital divide. All these are possible for people who are in a position of spending
money on mobiles and internet. Managing customer brand equity is not performed by the
business organizations and hence a social equity issue arises. Digital Divide has been
affecting the people residing in rural areas as their residents are not much aware of the usage
of internet and hence, they stay deprived (Richmond, Rader and Lanier 2017). For the people
who cannot spend much money on this kind of luxury the entire scenario changes for them.
They stay unaware of the social scenario and they stay backward. The low-income people do
not enjoy the same advantages despite the fact that they might be having the access to the
internet. It is observed that the gender differentiation is not an issue in internet but
occupational differentiation is present and this reduces the social equity gets effected in a
negative manner.

3ISSUES CAUSED DUE TO INTERNET IN INEQUITY
It is noted that most of the people has been using internet for staying connected to
their friends, which acts as a luxury against the people who are trying to lead their life and get
food in regular basis. Digital divide is a phenomenon that is taken into considered that leads
to the social and economic inequity (Gürhan-Canli, Hayran and Sarial-Abi 2016). Social
media has been another major reason of inequity in the prosecution of the racism. Different
versions of the Facebook include Facebook native version, Facebook immigrants and so on
are used for better management of the business that are conducted with the help of the social
media. This is the main reason that the prosecution of the equity gets affected in a negative
manner. In case the social media itself performs racism, the evolution of the socio-economic
culture will get affected in a negative manner. In case this happens the main issue that will
arise is that the future generation will not be guided in a proper manner and the equity factor
will keep on decreasing.
Example 1: due to the increase in the implementation of internet in the business
management the main issue is that re-designing of the entire business strategies is being
introduced. This includes the fact that the business organizations have to invest on huge
amounts for better implementation on internet. In case the business organization is not being
able to cop up with the pace the business organization will lag behind. Hence the policy
makers and researchers negatively connote the digital divide (Friemel 2016).
Example 2: A total of 1134 samples of young adults having impact in decision
making through the social media campaigns. With the increase in usage of internet the main
issue that is present in terms of social equity is that political parties who have enough money
to spend on digital marketing reaches the mass easily and manipulate the decisions. On other
hand the other political parties might fall short of reaching the global audience in case they do
not get to access those political parties through internet (Russo and Amnå 2016).

4ISSUES CAUSED DUE TO INTERNET IN INEQUITY
Conclusion
From the above discussion, it can be stated that the gap in socio economy is known as
the digital divide. Instead of increasing connectivity between the people, the people get more
opportunities but the cost of the connectivity increases. The digital divide has become an
issue because of the by-products included in globalization. The globalization is caused but
socio-cultural as well as economic differences between the regions of world and the
demographics of the world.

5ISSUES CAUSED DUE TO INTERNET IN INEQUITY
References
Richmond, W., Rader, S. and Lanier, C., 2017. The “digital divide” for rural small
businesses. Journal of Research in Marketing and Entrepreneurship, 19(2), pp.94-104.
Farley, H. and Willems, J., 2017. Digital equity: Diversity, inclusion and access for
incarcerated students in a digital age. Facilitating social learning through learning design: A
perspective of collaborative academic development, p.68.
Friemel, T.N., 2016. The digital divide has grown old: Determinants of a digital
divide among seniors. New media & society, 18(2), pp.313-331.
Gürhan-Canli, Z., Hayran, C. and Sarial-Abi, G., 2016. Customer-based brand equity
in a technologically fast-paced, connected, and constrained environment. AMS review, 6(1-2),
pp.23-32.
Russo, S. and Amnå, E., 2016. The personality divide: Do personality traits
differentially predict online political engagement?. Social Science Computer Review, 34(3),
pp.259-277.