Integrated Professional Skills in the Digital Age

Integrated Professional
skills in the Digital Age

ABSTRACT
In the digital age technology use of social media and internet has been raising very
rapidly vise versa. Thus, the need of professional and communication skill has also been
enhanced. Social media has affected internet in both negative and positive aspect. There are
many challenges which are faced while using social media sites and various measures can be
further utilized by an individual to overcome this challenges. Social media sites such as
Facebook and Instagram had unique features, application along with applicability useful for an
individual in professional and personal context. The social media sites it an effective
communication tool that can be used by individual to interact and communicate with each other.

Table of Contents
INTRODUCTION...........................................................................................................................2
LITERATURE REVIEW:...............................................................................................................2
Compare and contrast between positive and negative aspect of social media on internet..........2
Challenges and measures of security and privacy that are taken when social media services are
used online..................................................................................................................................3
Comparison and contrast among Facebook and Instagram's application, feature and discussing
their suitability for the business-.................................................................................................4
DISCUSSION AND ANALYSIS:..................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
1

INTRODUCTION
Technology is increasing and so use of internet is also increasing rapidly. Due to use of
internet communication skills and professional skills are increasing rapidly. The above report
includes comparison among positive and negative aspect of social media on internet. Discussing
challenges and measure of security and privacy which are taken when social media service that
are online used. Taking Instagram and Facebook as example of social media, further comparing
and contrasting their feature, application, discussing their suitability for the businesses.
LITERATURE REVIEW:
Compare and contrast between positive and negative aspect of social media on internet
As per Benson, (2018) Social media website are more popularly used by individuals
nowadays and it is more related to everyone's daily life. It had become a part of everyone's
routine life. For each and every aspect people are using this websites so that they can post
photos, review, videos, opinions, views, events, memories at wide platform. Due to which use of
internet has been raised significantly. With the growing use of social media site it has both
negative and positive aspect on internet. For business perspective it is very helpful for an
organization to market and promote their product and services easily to the wide range of
individual through social media sites. But along with that individual could also enhance their
brand reputation and popularity through social media channel. Company could post videos,
photos so that individual get attracted towards them and are encouraged to buy product so sale of
the company would immensely grow. (Social media update,2016).
According to Huda and et.al., (2017) Along with that it also helpful for individual to
gather information and knowledge on various things. So this can be easily available on social
media sites. Individual can easily interact and communicate with anyone across the world at the
social media platforms. For accessing to wide range of people, they use various social site that
are Instagram, Facebook, LinkedIn which are depended on internet widely. It is the most
common source of surfing several websites and connecting through people at anywhere in the
world. There is direct relation among using social sites and utilizing internet. As for accessing
social media website and staying connected with their loved ones they will need internet, if they
will not be having these they can not be connected with them. Hence, it can be stated that social
media sites has enhanced the use of internet for individual more (The advantages and risk of
2