Digital Future

DIGITAL FUTURE

INTRODUCTION
Digital technology refers to electronic systems,
tools, resources and devices that are liable for
generation, storage as well as processing of data.
This presentation is based on the Superstore
Tesco, which is a British multinational retailer and
is third largest with reference to gross revenue.
This presentation will further provide an insight
into aspects associated with digital transformation
along with issues faced while doing so.

DIGITAL TRANSFORMATION
The amalgamation of digital technologies within all areas of functionalities of the business that
fundamentally alters the ways in which organisation operate as well as furnish values to their
customers is defined as digital transformation. There are certain aspects that Tesco needs to consider
certain aspects, they are specified beneath:
 Align objectives with goals of business
 Set up the scope
 Business and IT must co-create
 Embrace adaptive designs
 Adopt agile implementation

ALTERATIONS MADE BY TECHNOLOGY IN
THE WAY SUPERSTORE DELIVER THEIR
OPERATIONSTesco is continuously making investments within technology for development of omni-channel
consumer experience through which competitive edge can be maintained within enhancing digitised
grocery landscape of UK.
 Emergence of Tesco Direct: The organisation is moving towards bricks and clicks through the
surfacing of Tesco Direct which is online platform that comprises of click-and-collect functionalities.