The digital impact of food delivery companies on restaurants: the rise of “Ghost” food businesses

Running head: BUSINESS RESEARCH
The digital impact of food delivery companies on restaurants: the rise of “Ghost” food
businesses
Name of the Student
Name of the University
Author note

1BUSINESS RESEARCH
Table of Content
Research methodology...............................................................................................................4
Research Philosophy..............................................................................................................4
Research Approach................................................................................................................5
Research Design.....................................................................................................................6
Data Collection.......................................................................................................................6
Data Analysis.........................................................................................................................7
Sample size and sampling strategy........................................................................................8
Research strategy...................................................................................................................8
Ethical consideration..............................................................................................................9
Data Presentation and analysis:................................................................................................10
Key word presentation.........................................................................................................10
Graphical presentation:........................................................................................................14
Discussion and analysis............................................................................................................17
Changes in consumer behaviour:.........................................................................................17
Changes in business operations:...........................................................................................18
Changes in product:..............................................................................................................18
Market analysis of restaurant and food delivery industry:...................................................19
Conclusion................................................................................................................................20
Recommendation......................................................................................................................21
Reference:................................................................................................................................24

2BUSINESS RESEARCH
Research methodology
The method by which the research will be conducted will be a major determinant of
the result obtained from the research. Hence it is highly crucial for the researcher to select
exact tools for the research in so that the most accurate result can be obtained. Hence the
purpose of this chapter is to analyze and select the research philosophy research strategy and
other research instrument ideal for the research topic that is whether the huge growth of
online food delivery platforms is beneficial for the resurgent or not.
Research Philosophy
The term research philosophy can be described as a belief about a certain method in
which the data needs to be gathered, analyzed and used s that the most accurate result can be
obtained. The philosophical approaches help the researcher to decide which approach should
be used in order to answer the research question (Taylor, Bogdan & DeVault, 2015). The
research philosophy can be segregated into ontology, epistemology, positivism, realism,
interpretivism and Axiology. Considering the fact that for the research, Qualitative research
analysis method has been followed, the research philosophy that has been chosen here is
realism methodology. The realism philosophy is a philosophical branch of epistemology
which is associated with the scientific enquiry. The core feature of realism is to disclose the
truth of reality as well as the existence of the objects that prevails independently in the human
mind. The realism philosophy again can be classified into direct realism and critical realism.
While direct realism explains what can be experienced by the senses, critical realism
expresses what is experienced by the sensations that are image of the real world, not the
reality. For this research, the direct realism philosophy has been followed.

3BUSINESS RESEARCH
Research Approach
The research approach of a research paper can be segregated into three types, namely,
deductive research approach, inductive research approach can abductive research approach.
The relevance of hypothesis to a research paper is the chief distinctive point between the
deductive and the inductive approach. While deductive approach tests the validity of the
theories, inductive approach contributes to the emergence of new theories and generalization.
Abductive research approach, on the other hand, initiates with surprising facts and the
research process is devoted their explanation. Considering the fact that in this study no
presumptions exist, in order to conduct the research, the inductive approach has been used.
The inductive research approach, unlike the other two approaches discussed, does not involve
formulation off hypothesis. As per the requirement of this research, the researcher needs to
generate untested conclusions. Besides that, considering the unlike the researchers conducted
with the help of Deductive research approach, in this research, data has been collected in
order to explore the phenomenon, identify the themes an patterns along with creation of a
conceptual framework. It initiates with research questions as well as aim and objectives that
reqires to be achieved during the process of the research.
Figure 1: Inductive Research Approach
Source: (Alvesson & Sköldberg, 2017)

4BUSINESS RESEARCH
Research Design
When it comes to research design, exploratory research design has been chosen.
Research design can be defined as the set of methods as well as procedures that are used to
collect and analyze the variables in a specific research problems. A research design is an
arrangement of conditions and collections and can be segregated into three parts namely
Exploratory research design, descriptive research design and explanatory research design.
The descriptive research resign is followed in researches where a particular event or incident
is described by the researchers. When it comes to explanatory research design, the research
design access the viability and authenticity of a proposed method and explains its benefits
and demerits. Exploratory research, as the name implies intends merely to explore the
research questions and does not intend to offer final as well as conclusive solutions to the
existing issues. These types of research are conducted to study an issue that has not been
clearly defined yet. Considering the fact that in this research, a research topic has been
chosen which needs to explored, in this paper the exploratory research design has been
followed.
Data Collection
In order to conduct the research, both primary as well as secondary data has been
collected. Primary data can be defined as information that are directly collected by the
researcher himself and are analyzed in order to obtain a specific result. Primary data can be
defined as real time data and the major sources of primary data include survey, observations,
questionnaire, personal interview and experiments. Considering the fact that in this research
qualitative data analysis has been conducted, for primary data collection a set of descriptive
questionnaires has been developed. When it comes to secondary data, it can be defined as the
data that has been previously collected by other researchers who are not directly related t the

5BUSINESS RESEARCH
current research study. The data was collected for some other purpose at different time in the
past. Secondary data are chiefly available in both written, typed or in electronic forms.
Secondary data helps the researcher to gain the insight into the research problem. Even
secondary data can be classified into internal secondary data and external secondary data. A
variety of resources were available to researchers gathering data on the food delivering
organizations and their relationship with the restaurants. For this literature, literature review
of relevant literature that has been written about the topics like main food delivery companies
that are disrupting the food market, online food delivery trends and how food delivery
services affects the way restaurants operates.
Data Analysis
For analyzing data, the qualitative data analysis has been performed. Qualitative data
is defined as the data that are descriptive an non numerical in nature and that captures the
concepts ad opinions of a particular research paper. Qualitative data analysis is simply the
process of examining qualitative data to derive an explanation for a specific phenomenon.
Qualitative data analysis provides the researchers with the understanding of the research
objective by revealing patterns as well as themes in the data. Considering the fact that both
primary and secondary data has been collected, both thematic and graphical analysis has been
conducted in the data analysis section. Thematic analysis is defined as one of the most
common forms of analysis in qualitative research. It emphasizes pinpointing, recording and
examining patterns within a data. Themes are pattern across data sets that are crucial to the
description of a phenomenon and are associated to a specific research question. When it
comes to graphical data analysis, this data analysis has been performed in order to analyze the
answers given by the samples. The collected data from the interviews have been presented
through prioritising the responses, which have consequently helped to develop the mostly