Research Methodology

Running head: RESEARCH METHODOLOGY
Research Methodology
Name of the Student
Name of the University
Author’s Note

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RESEARCH METHODOLOGY
Table of Contents
Introduction......................................................................................................................................2
Research philosophy....................................................................................................................2
Research approach.......................................................................................................................2
Research design............................................................................................................................2
Research strategy.........................................................................................................................3
Sampling technique......................................................................................................................3
Data collection process................................................................................................................4
Data collection technique.............................................................................................................4
Identification and definition of problem..........................................................................................4
Introduction to the problem..........................................................................................................4
Introduction of the company........................................................................................................5
Problem statement........................................................................................................................6
Facts and figures supporting the problem........................................................................................7
Research questions and objectives...................................................................................................9
Justification for the research..........................................................................................................10
Bibliography..................................................................................................................................12

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RESEARCH METHODOLOGY
Introduction
The research process that is to be undertaken for the completion of the research
includes:
Research philosophy
Research philosophy is mainly of three types, which include positivism,
interpretivism as well as reality philosophy. For the completion of the research, it is necessary
to include positivism philosophy since it can help with the analysis of the data by using facts
and logical information about customer satisfaction in terms of service and food quality. At
the same time, positivism philosophy can be undertaken by using statistical data hence;
support of evidences can be provided to ensure the validity and reliability if the data.
Research approach
The research approach can be divided into two types, which include the deductive
approach as well as the inductive approach. In order to conduct this research, the application
of deductive approach can be used to analyse the level of customer satisfaction derived from
quality food and services provided in Fuel Shaq. The application of the deductive approach
can help by providing opportunity for the researcher make references to previous theories and
concepts about customer satisfaction. At the same time, deductive approach can help in
referring to studies conducted previously that are related to customer satisfaction in food and
service quality in general.
Research design
Research design includes the descriptive design, explanatory design as well as
exploratory design. The research conducted on the customer satisfaction in food and service
quality in Fuel Shaq can be done using the descriptive design. This can help in identifying the

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RESEARCH METHODOLOGY
issues that exists in the food and service quality at the fast food restaurants, which may have a
negative effect on the customer satisfaction. At the same time, the use of the descriptive
design can be used to identify and explain the reasons that may lead to the emergence of
issues in the food and service quality at fast food restaurants.
Research strategy
The research strategy obtained can be in the form of case study, survey questionnaire
as well as interview method. In order to complete and understand the customer satisfaction
level in service and food quality in Fuel Shaq, the application of survey research strategy can
be used for the analysis. The application of the survey research strategy is considered suitable
as it can help in the collection of data from a large sample size such as the customers
interested in the consumption of fast food. Survey research strategy can be easily
administered and provide the advantage of being time and cost effective which may be
beneficial for the researcher.
Sampling technique
Sampling technique can be either simple random probability sampling as well as non-
probabilistic sampling. In the case of the research behind the customer, satisfaction in service
and food quality in Fuel Shaq the application of the simple random probability sampling
technique can be used. The application of the simple random probability sampling technique
can help to provide equal opportunities to every customers having experience with Fuel Shaq
to share their opinion. At the same time, the customers of Fuel Shaq can be given equal
opportunities to be selected in the data collection process. For the analysis, 70 customers
involved with Fuel Shaq can be selected.