Digital Innovation at Woolworths: A Case Study in Customer Retention and Business Growth

Assessment 2

Table of Contents
Executive Summary...................................................................................................................3
Introduction................................................................................................................................4
Main Body..................................................................................................................................5
1. Explanation of the customer/market problem that needs solving and/or the reason the
innovation is required.............................................................................................................5
2. Argument of the benefits to be generated by the idea........................................................6
3. Evaluation of the feasibility of the idea.............................................................................7
4. Discussion of the proposed business model.......................................................................8
5. Critical success factors to be managed during execution of the idea.................................9
Quality of contribution and collaboration................................................................................10
1. Individual student has demonstrated they worked productively in the team, including the
ability to brainstorm with others to generate a viable idea set and to solve project problems
collaboratively......................................................................................................................10
2. Evidence that the individual student has helped the group reach consensus on the most
viable idea to take forward for Assessment 3......................................................................11
3. Evidence that the individual student has been proactive in ensuring the successful
completion of the portfolio of materials for the pitch in Assessment 3...............................12
Conclusion................................................................................................................................13
References................................................................................................................................14

Executive Summary
The report is inclusive of the identification and analysis of the innovation that has been used
by the company in order to gain the competitive advantages in the market. The main aim of
this report is to identify and analyse the issues that led the company to choose the innovative
techniques. In order to complete the assignment the company that has been chosen by the
researcher is Woolworths which is one of the biggest retail companies in Australian industry.
The company not only operates in the grocery supermarket but also in other areas too which
are inclusive of the insurance, bank, finance etc. The main focus of this report is to analyse
the benefits that are sought by the organisation after effective application of the innovative
practices in the organisational structure.
The idea of innovation can be defined as the idea of the company to implement and establish
the new idea that can help the organisation in ensuring that the company analyses to make
and supply breakthrough products and make them accessible to the persons that might require
the same. It should be noted that the company is innovative in nature and has been using the
innovative practices since the year 1990. The company at that time introduced the technology
of pioneer innovation. In the year 2016, company kept its main focus on technology and
innovation system and introduced the innovative practice of marketing innovation strategy.

Introduction
This report is based on the Woolworths which is an Australian retail organisation. The
company provides various products and the services to the customers. Digital innovation
model in terms of the innovative marketing practice is a business idea which is used by
Woolworths to enhance the customer retention and the experiences.