Digital Innovation: Voice Recognition for Intro Travel

Digital Innovation
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Executive Summary
The digital concept is utilizing by various business firms so that they can become different from
others. With every course, more and more innovations lead to take place in a digital sense so that
upgrade results would be proclaimed. Digital innovation support business to grow in a positive
manner but with proper strategy formulation. There are various issues and potential problems
arise which need appropriate strategic planning so that each and every stance resolve properly.
Thus, to define products and services in determine manner, business venture need to launch their
short term and long term projects to gain viability. Moreover, the roadmap is an essential stance
through which describes gain could be carried down in a determined manner.Thus, appropriate
and suitable recommendations are essential for improving things and deviations arise in aproject.
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Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Assignment 1 – Business case.........................................................................................................5
Main Body.......................................................................................................................................5
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization.................................................................................................................................5
Describe the scope of “Voice Recognition” in the selected organization...................................7
Provide the problem statement and benefits “Voice Recognition” can solve issues identified
earlier...........................................................................................................................................8
Business model canvas in the context of “Voice Recognition” in the selected organization......9
Technology analysis and trends in the context of “Voice Recognition” in the in the industry. 11
Alignment of the business model and value proposition...........................................................12
Identify the different customer segments to which the product/process will be valuable.........12
Outline a representative customer journey................................................................................13
Recommendations and conclusion................................................................................................14
Assignment 2 – Strategy Plan........................................................................................................15
Strategy..........................................................................................................................................15
Discuss the longer-term strategy to iterate the product/services/process with additional features
and to develop a viable business model.....................................................................................17
Product/services roadmap and minimal viable product/services/process for “Voice
Recognition”..............................................................................................................................18
Identify the issues and integrations of “Voice Recognition” in the selected organization........19
Recommendation & Conclusion....................................................................................................20
Conclusion.....................................................................................................................................21
References......................................................................................................................................22
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Introduction
Digital innovation is a process or aspect of the implementation of new technology into the
previous business system to resolve major issues and deviations, enhancement of production and
outcome so that operational cost tends to decline as well as an increase in net profit done. In the
tourist industry, digital innovation plays an important role to attract a wide range of individuals.
Intro Travel is a major tourism business venture operating and uses technology to modify
projects and save money of clients. It is anAustralian-basedorganization and has operations in
various countries. CTO of business identifies“Voice Recognition” as one of an appropriate
technique to gain viability. In this project, creative and appropriate use of digital technology will
be describedwith implications for a business model. It will also define issues arise while
implementing such process into business innovation.
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Assignment 1 – Business case
Introduction
Intro Travel will be going to use Voice Recognitionemerging technology into business for
making projects viable. Thus, with such attribute, it will describe existing technology analysis
and certain issues associated with it. It will be going to reflect the scope of voice recognition
towards business with benefits of it in resolving potential problems. It will be going to include
business model canvas in context of Voice Recognition with suitable recommendations.
Main Body
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization
Introtravel is one of a famous tourism management association operating in Australia and has
signified operations around the world. Business always uses new and modify technologies so that
they can maintain and facilitate a better relationship with customers. Information and
communication technology predict as USP for business in facilitating higher growth and return.
Recently business usesData dissemination and Geographic information system so that packages
design for specific geographic individuals in a defined manner (Cauteand Woolf, 2016).
Moreover, with data dissemination, Introanalyze aspects from one place with proper
implementation of cloud computing. These are certain recent and current technologies use by
Intro Travel for managing packages for clients.
But, there are certain issues determine while using such technologies which are stated as follow:
 Data dissemination creates confusion at the time of analysis and creates problem while
loading information.
 Lack of correspondence defines national and international information.
 Inappropriate formulation of data and information
 Not support in identifying total cost associated with projects.
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These are certain issues and problems which can arise in front of Intro Travel while using data
dissemination and geographic information system into a business (Carlini, et. al., 2016). This
will result inthem to identify weakness under which chances of delivering quality services to
clients become impossible.
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