Your All-in-One AI-Powered Toolkit for Academic Success.

+13062052269

info@desklib.com

Available 24*7 on WhatsApp / Email

Company

Tools

Support

Digital Innovation: Voice Recognition for Intro Travel

Verified

Added on 2024/07/12

AI Summary

This report explores the implementation of voice recognition technology within Intro Travel, an Australian-based tourism company. It analyzes existing technology trends, identifies issues, and outlines a strategic plan for integrating voice recognition into the business model. The report includes a business model canvas, customer journey map, and recommendations for overcoming potential challenges. It also discusses the long-term strategy for iterating the product/services/process with additional features and developing a viable business model.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Digital Innovation
1

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.

💎 Get Pro

Executive Summary
The digital concept is utilizing by various business firms so that they can become different from
others. With every course, more and more innovations lead to take place in a digital sense so that
upgrade results would be proclaimed. Digital innovation support business to grow in a positive
manner but with proper strategy formulation. There are various issues and potential problems
arise which need appropriate strategic planning so that each and every stance resolve properly.
Thus, to define products and services in determine manner, business venture need to launch their
short term and long term projects to gain viability. Moreover, the roadmap is an essential stance
through which describes gain could be carried down in a determined manner.Thus, appropriate
and suitable recommendations are essential for improving things and deviations arise in aproject.
2

Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Assignment 1 – Business case......................................................................................................... 5
Main Body....................................................................................................................................... 5
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization.................................................................................................................................5
Describe the scope of “Voice Recognition” in the selected organization...................................7
Provide the problem statement and benefits “Voice Recognition” can solve issues identified
earlier........................................................................................................................................... 8
Business model canvas in the context of “Voice Recognition” in the selected organization......9
Technology analysis and trends in the context of “Voice Recognition” in the in the industry. 11
Alignment of the business model and value proposition...........................................................12
Identify the different customer segments to which the product/process will be valuable.........12
Outline a representative customer journey................................................................................ 13
Recommendations and conclusion................................................................................................14
Assignment 2 – Strategy Plan........................................................................................................15
Strategy.......................................................................................................................................... 15
Discuss the longer-term strategy to iterate the product/services/process with additional features
and to develop a viable business model.....................................................................................17
Product/services roadmap and minimal viable product/services/process for “Voice
Recognition”.............................................................................................................................. 18
Identify the issues and integrations of “Voice Recognition” in the selected organization........19
Recommendation & Conclusion....................................................................................................20
Conclusion..................................................................................................................................... 21
References......................................................................................................................................22
3

Introduction
Digital innovation is a process or aspect of the implementation of new technology into the
previous business system to resolve major issues and deviations, enhancement of production and
outcome so that operational cost tends to decline as well as an increase in net profit done. In the
tourist industry, digital innovation plays an important role to attract a wide range of individuals.
Intro Travel is a major tourism business venture operating and uses technology to modify
projects and save money of clients. It is anAustralian-basedorganization and has operations in
various countries. CTO of business identifies“Voice Recognition” as one of an appropriate
technique to gain viability. In this project, creative and appropriate use of digital technology will
be describedwith implications for a business model. It will also define issues arise while
implementing such process into business innovation.
4

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

💎 Try AI Paraphraser

Assignment 1 – Business case
Introduction
Intro Travel will be going to use Voice Recognitionemerging technology into business for
making projects viable. Thus, with such attribute, it will describe existing technology analysis
and certain issues associated with it. It will be going to reflect the scope of voice recognition
towards business with benefits of it in resolving potential problems. It will be going to include
business model canvas in context of Voice Recognition with suitable recommendations.
Main Body
Identify and synthesize existing technology analysis and trends (issues) in the selected
organization
Introtravel is one of a famous tourism management association operating in Australia and has
signified operations around the world. Business always uses new and modify technologies so that
they can maintain and facilitate a better relationship with customers. Information and
communication technology predict as USP for business in facilitating higher growth and return.
Recently business usesData dissemination and Geographic information system so that packages
design for specific geographic individuals in a defined manner (Cauteand Woolf, 2016).
Moreover, with data dissemination, Introanalyze aspects from one place with proper
implementation of cloud computing. These are certain recent and current technologies use by
Intro Travel for managing packages for clients.
But, there are certain issues determine while using such technologies which are stated as follow:
 Data dissemination creates confusion at the time of analysis and creates problem while
loading information.
 Lack of correspondence defines national and international information.
 Inappropriate formulation of data and information
 Not support in identifying total cost associated with projects.
5

These are certain issues and problems which can arise in front of Intro Travel while using data
dissemination and geographic information system into a business (Carlini, et. al., 2016). This
will result inthem to identify weakness under which chances of delivering quality services to
clients become impossible.
6

Describe the scope of “Voice Recognition” in the selected organization
Voice recognition specified as one of a famous biometric technology based consent which
supports in identifying the particular individual voice (Melcher, et. al, 2017). Currently, many
technology-based services provide such kind of facilities in mobile phones, laptop etc. so that a
better experience for clients would be provided. It works with the support of analog to digital
conversion aspect through which audio analog further converted into digital one. This process
utilizes by various firms so that they can feed more data in their neural networks which further
facilitate power to voice recognition system.
Voice recognition supports a person to perform the varioustaskby using such a systemto define
and determine manner (Schuster, et. al, 2017). Intro Travel can use Voice Recognition system in
their business so that things get search properly. The scope of this technique in business is very
high as managers can present things to management without writing it and searching it by hands.
Like when designing packages for clients, a business can provide them a facility to open a
security feature code which only gets open with particular person voice. This results in them in
reducing chances of thefts and mismanagement of tickets. The scope of voice recognition is wide
in tenure because individuals become able to search things around them easily and not going to
use short phrases for search. They can easily ask anything without typing so that their time
would be secure in nature.
Thus, for Intro Travel, the scope of such kind of system is wide in nature so that their customers
easily search for things on their website and through the application without typing it. This
results in them in defining better outcome in terms of customer satisfaction.
7

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.

💎 Get Pro

Provide the problem statement and benefits “Voice Recognition” can solve issues identified
earlier
The major problem which arises in front of Intro Travel is associated with data dissemination
and geographic information system. Thus, such kind of issues wants to minimize by business
managers properly so that they can facilitate effective working (Cauteand Woolf, 2016). Thus, in
the streamline of emerging technologies, Chief Technology Officer determines that Voice
Recognition is the best source to deal with various problems and define the effective outcome.
Hence, following are certain benefits of such system towards Intro Travel so that they can
resolve all major issues and problems in a systematic manner:
 One of a major benefit drawn by Voice Recognition system is associated with the user
that it provides a great experience. This assist business to enhance their customer
relationship in define manner of course.
 It also promotes a natural human communication process so that a proper feeling arise.
This aid in enhancing their overall experience which further support in more utilization of
such stances.
 Aid in properly storing data without wasting time searching.
 Support geographic information system where things determine from various objectives
properly with searching and with core name only.
Thus, all such things will be going to get by Intro Travel while using a voice recognition system.
Hence, chances of enhancing effective customer relationship and mismanagement reduction
anticipated properly (Arrianyand Musbah, 2016). All these benefits support in resolving major
issues and conflicts arise while working on existing technology.
8

Business model canvas in the context of “Voice Recognition” in the selected organization
Business model canvas identifies as strategic management process while launching a new
strategy or aspect into business (Joyceand Paquin, 2016). There are various aspects are included
in the business canvas model which need to understand by Intro Travel while implementing a
Voice Recognition system into business and its working:
Mission model canvas for Intro travel
Key partners
Search engines
Hotels
Restaurants
Theme Parks
Airlines
Technology partner
Key activities
The increase of
value proposition
Facilitate customer
journey
Create demand
Key resources
Voice recognition
technology
Application
Data interpretation
Experiences and
skilled individuals
Value proposition
Travel at reasonable rates
Control risk factor
Appropriate system
utilisation
Revenue generation and
enhancement
Maximum reach
Create reputation
Beneficiaries
Satisfactory vacation
Proper review
Fairness in working
Easy to interact
Buy in and support
Applications
Website, mail
Commercials
Advertisement
Mission Budget
Operational cost
Mission Achievement
Advertising: $40 million
9

Sales and marketing: $80 million
Value recognition (technology): $1 million
Voice recognition: $50 million
Other aspects: $30 million
10

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

💎 Try AI Paraphraser

Technology analysis and trends in the context of “Voice Recognition” in the in the industry
Voice recognition tool is helpful in gaining an advantagethrough business ventures (Halicka,
2016). It is a new feature which aids business units to support clients by less using hands and
focus more on voice transformational message.
Intro Travel can use this technique for security purpose in identifying their clients. Like many
times, terrorist practices perform by kidnappingan actualindividual. Thus, through this technique,
voice easily getsrecognize without any interruption. Moreover, it also reduces heavy workload
and searches to perform easily. This resultthose in taking effective and better return so that
appropriate customer satisfaction defines.
Moreover, it will be going to control deviations and problems associated with data dissemination
process as well as a geographic information system (BeretichJr, et. al, 2016).Intro Travel can
facilitate effective analysis of cost through voice recognition tool as well as determine
information easily without heavy search and use a core word only.
This technique scope is wide in nature and as per trends, it leads to gettingmodified with every
course of time. Hence, better outcome chances and possibilities are more in tenure with the
utilization of Voice recognition tool.
11

Alignment of the business model and value proposition
Identify the different customer segments to which the product/process will be valuable
The business focuses more on customers as they are the ultimate one which will be going to
consumer products and services. There are various segments of customers evaluated to which
product will be valuable. Voice recognition is a process which will be going to implement by
Intro Travel in their business for taking leverage and enhance customer satisfaction by using the
voice aspect. This reduces their work to type something and search on the website of a company.
Thus, various customers segments to which products and this process will be facilitated describe
as follow (Whatismarketresearch, 2018):
 Demographic:Intro can deliver their products and services to individuals which belong to
differing age, groups, gender etc. This service is valuable for these individuals as they
always support new and emerging things to facilitate properly. Thus, this aspect is
valuable to demographic customers through which they can deliver services at market
properly.
 Lifestyle:Another segment to which such services are valuable is a lifestyle. Such
individual clearly focuses on adopting new and emerging lifestyle so that better and
effective outcome would be facilitated.
These two segments consider as appropriate for Intro Travel to which product and process (voice
recognition) consider as valuable. These two units willgo to utilize current aspects properly and
support business to implement such services at market properly.
12

Outline a representative customer journey
The customer journey is a process under which business signify awareness of their products and
services and improve it by takingfeedbacks from clients (Customer Champions, 2018). Intro
Travel needs to prepare a customer journey so that they can improve deviations arises in Voice
recognition process properly. With such attribute business will be going to work on deviations by
improving differences:
13
Awareness
(Create
awareness
about
technique
(Voice
revognition)
Resolve
problems
(Determine
problems face
by customers)
Purchaisng
Pricing
Post sales
support
(Under this
business will
be going to
evaluate sales
which leads to
take place
actual selling
to improve
ingredientst_
Complaint
s(Take
complaints
from clients
regarding new
software)
Upgrade
(Once all
complaints get
register then
new upgrade
need to launch
properly)
Renew (At
last such
systen need to
get renew
properly)

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.

💎 Get Pro

Recommendations and conclusion
Recommendations
Voice recognition is an advanced tool and technique which facilitate business to grow towards a
positive direction. Intro Travel will be going to anticipate such technique into the business so that
they can gain growth. Following are certain recommendations provided for Intro Travel while
implementing such technology into business (SESTEK, 2018):
 Sometimes, external factors create a disturbance while using such a system. Thus,
management needs to improvise such tool and made it external sound free so that voice
easily getsrecognize.
 Input all kind of words into the system because such kind of services getting interrupted
with similar sounds words. Hence, this is another suggestion for Intro Travel while
anticipating such technique into business and working.
Conclusion
It gets determine from the above report that business needs to implement new and emerging
technology into business. This will assist management to draw better and effective outcome. If
management found deviations with previous aspects then they have to implement new techniques
so that better delivery of services gets done. A proper utilization of business canvas model and
customer journey facilitates to draw better and effective outcome with proper designing of
things. Moreover, voice recognition also needs certain improvements and modifications on
which management has to makean appropriate focus.
14

Assignment 2 – Strategy Plan
Introduction
Strategies are a core part of the business through which management can accomplish their
signified targets (Meltzer, 2018). Whenever any new consent will be going to launch by business
managers, proper strategic plan consider as essential propionate. Intro Travel will be going to
implement Voice Recognition tool into the business so that they can achievean agreed outcome.
Hence, to prepare and work on such aspect, proper strategy is must to utilize. It will include short
term and long term strategy to launch the products and services. It will also include product and
services roadmap with issues of voice recognition.
Strategy
Intro Travel needs to implement voice recognition mode in business and its operations to
maximize their client’s satisfaction. In this relation, management will be going to prepare their
long-term and short-term strategy to gain efficiencies and better results (Introwt, 2018).
Discuss the short-term strategy to launch the MVP and validate the product/process
Mission& Vision: To create a thoughtful, inclusive and curated tour for each and every group
and community.
Goals:Intro Travels define their goals which are as follow:
 To enhance and provide multiple income generation opportunities
 To facilitate a strongstrategical relationship with leaders of the travel and tourism
industry.
 To launch and determine new strategies for asserting better growth opportunities
Strategies:Intro Travels basically use social media promotion and advertisement to reach their
clients. They also focus on push strategy so that maximum clients reach towards business and
gain quality standard services.
15

Experiments which leads to validate/invalidate as part of a short-term strategy to inform
product/services/process roadmap
Business will be going to implement a voice recognition system in their working. This is a new
kind of experiment through which management leads to identify their clients. They encode a
message from the client and use it as a source to identify them. Thus, to launch this technique
business need to properly work on their targets and mission and vision. This results in them in
anticipating better results in return.
Cost-benefit analysis: It is a process through which venture and analyst get to determine their
judgment regarding project so that associates cost and revenue evaluated properly. Intro Travels
need to prepare their cost-benefit analysis for the next three years after launching the voice
recognition technique. Analyst signifies that such technology is used in the travel and tourism
sector and Intro Travel will be the first to launch this aspect. This will enhance the revenue of
business by 30%.
16

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

💎 Try AI Paraphraser

Discuss the longer-term strategy to iterate the product/services/process with additional
features and to develop a viable business model
Mission and Vision: To create such kind of products and services which create fruitful efforts to
reach target users.
Goals: Following are certain goals of Intro Travel in long duration:
 To implement the voice recognition technique for customer satisfaction
 To enhance sales through technique by 5%
 To enhance revenue by 30%
Strategies: Core strategy which will be going to implement by Intro Travel is market
penetration. With this technique, management will be going to enter into the new market world
as well as improve their technique or technology to greet existing market world.
Case study: Intro Travels identify that emerging technology and digital innovation is expanding
from past few years. To gain a risein a competitive market, new and emerging technologies work
as an essential aspect. Voice recognition mode consider as beneficial aspect for business to
launch in a long period of course so that they can take leverage and become first travel agency
providing such feature as a security mode.
Cost benefits analysis: Intro Travels found that in near future, they can cover all associated cost
of project properly. They have a target to maximize revenue by 30% which facilitate them in
cover value related tothe project. This aspect defines by an analyst with a trust that voice
recognition mode is helpful to attract maximum individuals.
17

Product/services roadmap and minimal viable product/services/process for “Voice
Recognition”
A roadmap of product and services consideredas a plan which supports and facilitate in meeting
long term and short term plans and targets of business with the assistance of new technology
(Aha, 2018). This process basically applies to new product and services or on existing offerings
of a venture. Below is a product and service roadmap for Intro Travel for launching their services
in definingthe market world that is voice recognition (Aha, 2018):
 Strategy: Intro Travel will be going to use market penetration to deliver their product and
services. This results in them in gaining a higher return.
 Customise feature: Use voice recognition as a security tool to recognize potential client
or guest before travel.
 Prioritise feature: Individual recognition and searching things fastly consider as two
major features of launching this technique.
 Share roadmap: All strategies and target customers need to define by managers of Intro
Travels to their employees. This assists them in launching technology properly on the
concentrated world.
Intro Travel needs to consider their MVP for voice recognition which stated as follow:
 CTO identify voice recognition as suitable technology to please clients for enhancing
their satisfaction.
 Managers need to code and build such an idea properly so that they can easily implement
such technology into the business by learning its deviations.
 Next step of the minimal viable product is to measure success and deviations arise from
voice recognition in front of the business to derive beneficial aspects to get rid out from
it.
 The last aspect is learning through such process so that proper improvements in the idea
which is voice recognition get done into it.

18

Identify the issues and integrations of “Voice Recognition” in the selected organization.
Intro Travel not only has to determine the benefits and contribution drawn by voice recognition
system(Kumar, et. al, 2018). It is also important for business managers to investigate issues and
problems align with such a system. This proper assessment from such system facilitates business
to grow and explore their idea properly by working on deviations and differences effectively.
Following are certain issues and problems face by Intro Travel while launching voice recognition
system:
 Sometimes, dictation becomesa major issue where voice recognition does not understand
properly sentence or word pronounce.
 It also not gets command properly while communicating one thing and getdisturbedby
external sources.
 Manipulation of voice enhances chances where another person can access data. This
results in theft of information and contamination of legislation as well.
All these are certain issues and problems which might face by Intro Travel while providing voice
recognition facility to clients (McGlynn, et. al., 2017). Hence, managers need to work on them so
that better return could be proclaimed.
19

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.

💎 Get Pro

Recommendation & Conclusion
Recommendations
Intro Travel has to work on potential problems which arise while using a voice recognition
system. Below are certain suggestions to management which enables and support them in dealing
with harmful issues and problems which determine as major hurdles in the project:
 Need to made system advance so that dictated words and their pronunciation easily
understand by technology. This reduces chances of misinterpretation by including
thousands of word with meaning.
 Require to prepare in such frame so that external sources do not create so much problem.
This kind of aspect and feature is important to include in the system.
Conclusion
It gets interpret from an assignment that strategies enable and support in launching things
properly. It is essential to create long term and short term strategy so that things went in the right
direction. Along with this, product roadmap enables in defining things inthe right direction so
that maximum gain to be reflected properly. There are certain problems also evaluated with
emerging technology which needs improvement with define recommendations.
20

Conclusion
It gets concluded from the project that the businessneeds to modify their working with every
duration. Moreover, they also have to analyze major issues and potential problems to remove
deviations. For launching any technology all associated ingredients need to inspect properly and
formulation of business canvas model is must so that things went inthe right direction. Along
with this, strategies facilitate to operate things into the right and beneficial direction to gain and
reflectthe optimum outcome.
21

References
 Aha. 2018. Introduction to Creating a Product Roadmap. [Online] Available
through:https://www.aha.io/roadmapping/guide/product-roadmap. [Accessed on 6
August 2018].
 Aha. 2018. What is a product roadmap? [Online] Available
through:https://www.aha.io/roadmapping/guide/product-roadmap/what-is-a-product-
roadmap. [Accessed on 6 August 2018].
 Arriany, A.A. andMusbah, M.S., 2016, September. Applying voice recognition
technology for smart home networks. In Engineering & MIS (ICEMIS), International
Conference on (pp. 1-6). IEEE.
 Introwt. 2018. Mission. [Online] Available through:https://www.Introwt.com/mission.
[Accessed on 6 August 2018].
 BeretichJr, G.R. and Glasgow, J., Spore Inc, 2016. Methods and systems for technology
analysis and mapping. U.S. Patent 9,483,551.
 Carlini, N., Mishra, P., Vaidya, T., Zhang, Y., Sherr, M., Shields, C., Wagner, D. and
Zhou, W., 2016, August. Hidden Voice Commands. In USENIX Security
Symposium (pp. 513-530).
 Caute, A. and Woolf, C., 2016. Using voice recognition software to improve
communicative writing and social participation in an individual with severe acquired
dysgraphia: An experimental single-case therapy study. Aphasiology, 30(2-3), pp.245-
268.
 Caute, A. and Woolf, C., 2016. Using voice recognition software to improve
communicative writing and social participation in an individual with severe acquired
dysgraphia: An experimental single-case therapy study. Aphasiology, 30(2-3), pp.245-
268.
 Customer Champions. 2018. Customer Journey Mapping (CJM). [Online] Available
through:http://www.customerchampions.co.uk/customer-journey-mapping-cjm/.
[Accessed on 6 August 2018].
22

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

💎 Try AI Paraphraser

 Halicka, K., 2016. Innovative classification of methods of the Future-oriented
Technology Analysis. Technological and Economic Development of Economy, 22(4),
pp.574-597.
 Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to
design more sustainable business models. Journal of Cleaner Production, 135, pp.1474-
1486.
 Kumar, S., Kowdeed, S.R. and Kuppusamy, K.K., Oracle International Corp,
2018. Voice recognition of commands extracted from user interface screen devices. U.S.
Patent 9,858,039.
 McGlynn, C., Downes, J. and Westmarland, N., 2017. Seeking justice for survivors of
sexual violence: Recognition, voice and consequences. In Restorative Responses to
Sexual Violence(pp. 179-191). Routledge.
 Melcher, R. and Howard, D., eBay Inc, 2017. System and method to create listings using
image and voice recognition. U.S. Patent 9,558,510.
 Meltzer, L. ed., 2018. Executive function in education: From theory to practice. Guilford
Publications.
 Schuster, A.M., Clark, J.A., Davis, G.T., Ivanov, P.A. and Zurek, R.A., Google
Technology Holdings LLC, 2017. Method and apparatus including parallell processes
for voice recognition. U.S. Patent 9,542,947.
 SESTEK. 2018. The Advantages of Speech Recognition. [Online] Available through:
http://www.sestek.com/2014/11/the-advantages-of-speech-recognition-technology/.
[Accessed on 6 August 2018].
 Whatismarketresearch. 2018. What are different types of Customer Segmentation?
[Online] Available through:
http://whatismarketresearch.com/market-research-process/what-are-different-types-of-
customer-segmentation/. [Accessed on 6 August 2018].
23

1 out of 24

+13062052269

info@desklib.com

Digital Innovation: Voice Recognition for Intro Travel

Contribute Materials

Secure Best Marks with AI Grader

Paraphrase This Document

Secure Best Marks with AI Grader

Paraphrase This Document

Secure Best Marks with AI Grader

Paraphrase This Document

Secure Best Marks with AI Grader

Paraphrase This Document

Related Documents

Voice Recognition in Travel and Tourism: A Strategic Plan for Intro Travels

Voice Recognition Technology in Tourism: A Strategic Plan for Cosmos Tours and Travels

Augmented Reality in Mining Industry

Digital Innovation: Short and Long-Term Strategies for Launching a Voice Recognition App in the Movie Industry

Voice Recognition Technology in the Tourism Industry: A Case Study of Intrepid Travel

Voice Recognition Technology in Accor Hotels: Strategy Planning