Digital Innovation: Short and Long-Term Strategies for Launching a Voice Recognition App in the Movie Industry

Digital Innovation 1
DIGITAL INNOVATION
By Name
Course
Instructor
Institution
Location
Date

Digital Innovation 2
Table of Contents
Introduction................................................................................................................................................3
Short term Strategy.....................................................................................................................................3
Mission....................................................................................................................................................7
Vision.......................................................................................................................................................7
Goals.......................................................................................................................................................8
Objective.................................................................................................................................................8
Tactics......................................................................................................................................................8
Hypothesis..............................................................................................................................................8
Long-Term Strategy....................................................................................................................................9
Mission..................................................................................................................................................13
Vision.....................................................................................................................................................13
Goals.....................................................................................................................................................13
Objective...............................................................................................................................................13
Tactics....................................................................................................................................................13
Hypothesis............................................................................................................................................14
COST BENEFIT ANALYSIS...........................................................................................................................14
Costs......................................................................................................................................................14
Benefits.................................................................................................................................................15
PRODUCT/SERVICES ROADMAP AND MINIMAL VIABLE PRODUCT/SERVICES/PROCESS FOR “VOICE
RECOGNITION...........................................................................................................................................16
Issues with voice recognition...................................................................................................................20
Conclusion and recommendation.............................................................................................................21
Bibliography..............................................................................................................................................22

Digital Innovation 3
Introduction
In launching of a new product, it is very prudent to consider some vital strategies both
for a long and a short time. When such strategies are fully employed, it becomes very easy to
launch any product like for this case of the voice recognition app. This movie industry will
hence make a good use of this and make the CityRail organization compete effectively through
using this new technology in the industry. To enable all these to come to reality there must be
goals, mission, vision as well as hypothesis which should be clearly stated as in the discussion
below. There are also cost benefit analysis for the launching of the product.
Short term Strategy
For a perfect and a reliable usage of the new emerging technology in the movie industry,
it is good to analyze the some of the strategies which the organization must put in place to ensure
that it is not left behind in the new technology of the voice recognition (Ries, 2016). The voice
recognition is treated as an app which needs to be accepted by the CTO (Chief Technology
Officer) and made to use in the organization. Some of the short term-strategies which need to be
employed to help launch the MVP (Minimum Viable Product) are discussed below (Brikman,
2016). Before launching this voice recognition, market request, client torment focuses and the
item itself has to be approved. Without this step, the item launch will most properly fail. These 4
strategies will assist you to maintain a strategic distance from making this botch and guarantee
that your item is approved appropriately sometime recently launching it into the market. The
discussed strategies will help in ensuring that the organization compete effectively since they are
updated and move with new technologies in the market.

Digital Innovation 4
i. Reviewing Against Formal Acceptance Criteria
The user’s demands, needs, and wants should direct the whole plan process. The client rules
will be the basis in which fruitful voice recognition app is developed (Kowitz, 2016). In the
event that the item doesn’t match up to the client rules and doesn’t offer a basic feature, then it’s
rapidly expelled within the showcase. In the event that your app is lost a critical include that your
competitor has, at that point you’ll lose your clients. Investigating the item against formal
acknowledgement criteria will avoid this and offer assistance meet the guidelines in which the
client will buy the item (Olsen, 2015). A formal acknowledgement measure can be built up based
on client investigate, stage rules and past involvement.
ii. Focus Groups
Focus groups is a common strategy for product approval since they are planned to analyse the
user’s behaviour as they utilize the voice recognition app (Walkingshaw, 2016). With this
technique, it’s best to accumulate a cross-selection test of clients that coordinate your target
group of onlookers. The mock-up or model is at that point discharged to the centre gather in
arrange to look at their behaviours as they utilize the app. In the event that the respondents abuse
or don’t get it the app, it’ll have to be sent back to the planning stage (Sharon, 2016). When the
organization perfectly understands the targeted group of people who will also like and promote
the usage of their new technology of the voice recognition, it will become easier for the
organization to make more profit in the movie industry.
iii. A User Acceptance Test

Digital Innovation 5
A client acceptance test is another strategy which will offer assistance validate to the voice
recognition app product before its developed (Inc., 2012). This approval test includes an
impersonation item of either an MVP, model, or mock-up and putting it through an alpha or beta
client test. The client will at that point give input amid this iterative prepare in which issues or
crimps can be pressed out early on amid the improvement phase.
iv. Implement the Voice recognition to be used
Testing the voice recognition app through releasing it into the market is exceedingly successful
and seemingly the foremost practical test of product approval (Steinhardt, 2012). This is often
since you’re really testing your item within the advertisement. With this procedure, you’re
inquired to make the app, and dispatch the item into the showcase to assemble client input. Client
audits and client criticism are common measurable to gauge how effective your app is
performing (Highsmith, 2009). This technique, be that as it may, requires cautious thought with
the timeline in which the app is discharged into the showcase. Releasing the product too early is
high-risk since your item may be unfinished and your brand may well be discoloured
exceptionally rapidly. This is true especially in case the competition is overwhelming and there
are superior items in the advertisement. On the other hand, in the event that you hold up as well
long, you’re contributing a part of cash in an item that might not succeed within the
advertisement. You would like to release the app at the proper time and persistently adjust it to
meet the wants of your clients.
These short-term strategies employed to launch the MVP require some of the
process/procedures, some of these producers include the following;

Digital Innovation 6
Step one: Understand the problem that you’re solving
On every occasion when the idea strikes our mind, it is very crucial to understands it perfectly
and fathom the problem which needed to be solved (Pichler, 2016). One of the greatest mistakes
that a business visionary person can make is to ignore problem investigation. Since most
entrepreneurs appreciate giving the arrangement part, they conclusion up ignoring approving the
issue they’re tackling for. The most efficient way to handle this is through having some problem
interview which allows one to validate whether or not there are real problems to be solved. In
most cases, the problem interview concentrates on obtaining the answers to the following
questions.
1. What are the problems at hand?
2. Who are the target clients?
3. How are the customers solving these problems currently?
Step 2: Understand who you’re solving the problem for
It is very significant to fathom and analyses perfectly the customers you are dealing with. That is
to understand the customers ́ gender, age, geographical location, occupations, level of income
amount, type of car they drive, type of the media they consume among others. When all these
are known about the customers it will hence become very easy to handle such customer and
ensure that you deliver according to his/ her expectations (Connors, 2017).