Digital Landscape: Online Shopping and Omni-Channel Retailing

Digital Landscape
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Does the growth in ‘online shopping’ mean the extinction of the typical ‘high street’ store?
.....................................................................................................................................................3
2. Examine the various models, ‘clicks’, ‘bricks’, ‘bricks & clicks’ and ‘clicks & bricks’.
Which if any is the most sustainable?.........................................................................................4
3. We are increasingly hearing the term omni-channel retailing what does this mean and how
can businesses exploit this new phenomenon?...........................................................................5
4. Why are online travel services such a popular Internet application? Why do so many web
sites provide free travel information?.........................................................................................6
5. Compare the advantages and disadvantages of distributing digitisable products
electronically versus physically?.................................................................................................7
Physical Products........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
In present time, digital landscape is particularly considered as a tool, which helps in
delivering information related to selling and purchasing decisions to different businesses, so that
sales could effectively be improvised right on time (ul Haq and et. al., 2020). Away with this, it
consists of different channels and different elements as well like email, websites, mobile devices,
social networks, videos (YouTube, Facebook and so on), which has helped companies in gaining
competitive advantages through taking right decisions in correct time. Present digital landscape,
has been built to analyse the growth of online shopping, which became a reason of extinction of
high street stores.
MAIN BODY
1. Does the growth in ‘online shopping’ mean the extinction of the typical ‘high street’ store?
According to Fox Business, (2017), online shopping has raised risks of extinction for
many business organisations like J. C. Penney, Macy's and so on. This took place not only in
America but in all over the world, and the specific reason that came in front was shifting mindset
of youth, as they are tech-savvy and believes in building relationships, interactions through
texting, chatting, app-tapping, selfie snapping and so on. This is where, it is said that new
generations has made internet sources as part of their lives where online shopping can be
considered as one of the the crucial example to understand the same. Basically, it has given them
ample number of opportunities like they can access whatever, wherever and whenever they want
just by clicking or tapping on their PCs, iPads, mobiles phones and so on. Its absolute rose from
beneath 5 percent in the late 1990s to around 12% in the year of 2019, as indicated by the
Commerce Department. In February, online deals barely beat general product stores, including
retail establishments, stockroom clubs and super-focuses. Non-store retail deals a month ago
represented 11.813% of the aggregate, contrasted and 11.807% for general product
(Moshrefzadeh and et. al., 2020).
It is much needed for the companies like J. C. Penney, Macy's to make alterations within
the existing planning and strategies related to the selling techniques. It has been analysed that,
Macy's and other organisations has also tried to offer customers with products and services
through offering customers with high discounts as well, but it also didn't helped and continuously
impacted on both productivity and profitability. Therefore, it can easily be said that companies
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