Advantages and Disadvantages of Location-Based Advertising Communications

This article discusses the advantages and disadvantages of location-based advertising communications, including real-time communication, consumers sharing experiences, location targeting, and data offerings. It also explores the ethical considerations around businesses knowing every 'place' we visit. Additionally, it examines the benefits of location-based services for a typical SME and compares the advantages and disadvantages of M-Commerce and E-Commerce.

Digital Landscape
(PART 2)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. What are the advantages/disadvantages of location-based advertising communications
discussed?....................................................................................................................................3
2. Discuss the advantages/disadvantages of M-Commerce over E-Commerce indicating which
you think are the most important and why?................................................................................4
3. Discuss how the five Location-Based services could benefit a typical SME of your choice?
.....................................................................................................................................................5
4. We are told that Location-Based Marketing is about connecting people, places and media.
What are the ethical considerations around businesses knowing every ‘place’ we visit? ......6
CONCLUSION................................................................................................................................6
REFRENCES ..................................................................................................................................7

INTRODUCTION
Digital land scape is the process by which an organization develops internet portal to
make e-commerce possible within an organization. E-commerce or mobile commerce is that kind
of process that has been helping in developing an medium through which online mode of
shopping if done. This is one of the most commonly used form of medium that has been helping
an organization to develop itself within market. E-commerce has been proven to be one of the
most effective way that has been developed in an organization. Such kind of podium is used by
an organization to develop e-commerce. Scope of e-commerce is wider in a way that it helps in
making developing online medium of doing business. Nature is dynamic that has made achieving
of various objectives possible. In this file mobile commerce is covered and questions related to
it is explained.
MAIN BODY
1. What are the advantages/disadvantages of location-based advertising communications
discussed?
Location based marketing advertising is the process by which an organization targets the
customer of particular locality in appropriate manner. This is there to develop online marketing
and physical marketing in appropriate manner.
Real-time Communication: In this business owner is able to develop faster communication
with its customers. This is also helpful in developing potentiality towards customers using
mobile based location. Once an individual opts in for location based program like coupon
service, business is connected through networking and has been sending text, email altering them
this is covered under mobile commerce (Gupta, Mejia and Kajikawa, 2019). Customers check
locality that has at times making parking right outside the door. A business owner and employees
may at times attains potential customers as per the location. This is achieved through networking
location which makes customer develop potential as per the location. It makes customer develop
experiences as per the product or immediately leaving it.
Consumers Share Experiences: Under such kind of sharing experiences customer develop
various experiences that is conveyed to friends and family which helps in gaining awareness
about businesses. Through information sharing customers makes introduction of network
possible that may help in gaining popularity to new business. Various applications that are

location based makes communication of new business possible. This makes development of
methods that makes business attain success developing modes of both online and offline
shopping which improvises experience of customers. It plays major role in making business
promote at global and local level(Koning, 2019).
Location Targeting: This is one of the biggest disadvantage of an business organization in a
manner that only particular customers can be targetted using it. It create restrictions over the
owner that has been mentioned with particular base of customers with competitors.
Data Offerings: It is another disadvantage that has been used to offer information about the
product that can be used by an organizations. This can result into customer shifting which
impacts market of an organization.
Enhanced Targeting: As per this an market is being segmented into various parts that has been
targetting potential customers. It makes only those customers attracted towards organization
products. In this location is set form time to time and can infringe privacy of customers also.
2. Discuss the advantages/disadvantages of M-Commerce over E-Commerce indicating which
you think are the most important and why?
M-Commerce: Mobile commerce is refereed to as that kind of commerce in which mobile
devices is being used like cellphones or tablets. In these kind of commerce various issues related
to customer has been solved with more accuracy and efficiency. Organizations like Apple and
Google that has introduced purchase through mobile device that has been resolved. It allows
brand to enter within market that has not been considered by them. Various kinds of advantages
and disadvantages has been covered (CHEN, and ZHANG, 2018).
Advantages of m commerce has been given as follows:
1. It creates a global customer base: This is one of the most important advantage of m
commerce that has been helping an organization to covered large customer base. A people are
using mobile that has given them faster access to various products that has been sold by different
brands. This makes brand value to increase and helps in making an organization reach to its
customers in faster and effective manner.
2. It opens up rural markets: M-commerce eliminate various difficulties that has been faced at
the time of shopping like problem related to travelling, standing in line and making purchase

from shops. This not only opens new kinds of market but examines an business model with new
opportunities.
Disadvantages of M Commerce
1. It requires technology access: Usage of mobile and technology is been required within it that
makes efficiency to increase. All feature is required to be learned and various people are not able
to make usage of it in proper manner. So it becomes difficult to learn about it and lot of cost is
spend over it.
2. It offers a lack of personal touch: In this most of the things is done through online mode and
an individual doest not get chance to meet each other. This may develop lack of trust and makes
customers shifting to other brands.
E-Commerce: This is the process by which selling of goods and services is done by using
internet and has been helping in making an organization dealing with various activities that is
related to goods and services over internet. It has various kinds of advantages and disadvantages
that has been explained as follows:
Advantage of e-commerce is as follows:
Increases customer base: This makes increasing of customer base by providing accessibility to
all kinds of preferences that has been developed within customers. In this various activities is
being performed by an organization that has been making in increase in customer base. This
related to making an organization develop large customer base.
Promotion: This is another feature that has been developing an organizations to promote an
organization all over the world. It make sure that organization captures all the market and new
product is being introduced (Cawthorne and et. al., 2018).
3. Discuss how the five Location-Based services could benefit a typical SME of your choice?
Okay cash and carry is going to be benefited by location based services in an way that it
helps in developing of various kinds of facilities that has been helping an organization develop
its customer base. Five kinds of location based services are maps and navigation this is helpful
for an organization to find address of its customers and location of warehouses. Tracking
services these are those services that is been used in order to keep customers update about there
order. It is helps Okay cash and carry in providing customer detail about the order and makes an
customer to be up to dated about the order. Information Services these are related to information
that has been provided regarding order and services to be provided by Okay cash and carry.

Application in this app is being used by making an organization like okay cash and carry to
develop its customer base through developing app that has been formed.
4. We are told that Location-Based Marketing is about connecting people, places and media.
What are the ethical considerations around businesses knowing every ‘place’ we visit?
As e-commerce and m commerce has bee developing at very fast rate and has been
helping an organization develop various kinds of benefits within it. Then an organization should
makes sure that ethical code of conduct is followed that makes an organization develop ethics
which is going to make secure work to be done and maintain order with discipline in an
organization. These code of conduct has to be developed according to the place and geography
behind it.
CONCLUSION
In this file it can be concluded that m commerce is one of the most developing feature
that has been helping an organization to develop online portal to perform various activities.
Further in this file location based advertising has been explained with its advantages and
disadvantages. Then m commerce and e commerce difference is told. In the end ethical code of
conduct is explained in terms of business to be done.

REFRENCES
Books and journals
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Wide Area Digital Model and Digital Heritage Framework.
CHEN, L.X. and ZHANG, B., 2018. Simulation of Visual Effect Optimization for Digital
Landscape Image. Computer Simulation. (2). p.59.
de Koning, M., 2019. Fashion and Luxury Product Franchising in the European Digital
Landscape. Franchise Law Journal. 39(2). pp.215-233.
Gupta, R., Mejia, C. and Kajikawa, Y., 2019. Business, innovation and digital ecosystems
landscape survey and knowledge cross sharing. Technological Forecasting and Social
Change. 147. pp.100-109.
Holmes, C.S., 2019. Cultural Communities of Religion in the Digital Landscape. Religion
Online: How Digital Technology Is Changing the Way We Worship and Pray [2
volumes]. p.47.
Teresa, I., 2017. Subaltern mediators in the digital landscape. Target, 29(2), pp.319-338.
Wilder, J. and Wilder, H., 2017. Navigating the Digital Landscape. The Resilient Mental Health
Practice: Nourishing Your Business, Your Clients, and Yourself. p.85.
Woetzel, J and et. al., 2017. Digital China: Powering the economy to global
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