This report explores the strategic capabilities and role of digital leaders in the fast food industry, with a focus on the use of technology to enhance customer experience and improve efficiency. It discusses the implementation of Industry 4.0 principles, such as the internet of Things and the internet of services, in fast food chains like McDonald's, KFC, Burger King, Pizza Hut, and Dominos. The report also highlights the use of big data, social media, and digital media in promoting fast food products and services. Additionally, it examines innovative practices like self-order services, personalized drive-thru menus, take-away ordering systems, self-service kiosks, and digital menus. The role of digital leaders in driving these digital transformations is also discussed.
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