Digital Marketing

This document contains articles on digital marketing and its impact on business growth, brand equity, and food marketing to children in the digital age. It discusses the role of social media in marketing, the influence of social media on brand equity and consumer behavior, and the effects of new media marketing on food preferences of young people.

Running head: DIGITAL MARKETING
Digital Marketing
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Alharbie, A., 2015. Business growth thru social media marketing. International Journal of
Innovation and Applied Studies, 13(4), p.873.
The article talks about the fact that social media can help the business in the
marketing of their products and their services. The article states that the online platforms can
provide avenue that can help in the area of personal interaction taking place in between the
companies. The article discusses that social media marketing can prove to be useful for both
the small and the big business of the present age. The article has talked about the fact that
social media marketing has played an important role in the elimination of the middleman that
has allowed the business to carry out direct interaction with the customers irrespective of
their physical limitation. The article has brought out the fact that it acts as powerful tool
pertaining to commerce that has helped the different kinds of business in exploring the
limitless possibilities. The advancement made in the field of technology has helped in
increasing the popularity of the business.
The article can be said to be credible on account of the fact that it has explored the
different factors in relation to social media marketing that can help in boosting the growth of
a business. There does not exist any kind of bias in the article because the article has stated
the essential fact that social media marketing can also pose threats for the reputation of a
business. The article has stated that social media also enables the companies in determining
the grouping of the users on the basis of their interest that can have negative influence on
customers.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R.,
2016. Social media marketing efforts of luxury brands: Influence on brand equity and
consumer behavior. Journal of business research, 69(12), pp.5833-5841.

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The article has discussed about the fact that in the arena of luxury sector, social media
plays a crucial role in ensuring the success of a brand. The article has discussed that social
media interaction has helped in changing the communication taking place in between the
brands and the consumers. The article states that social media can help in offering the
customers with assistance and a space where they can exchange the ideas. The article states
that brands should post the unique content that can help in reflecting the profile of the
members. The article has stated that social media can be instrumental in providing the latest
news that can help in the growth of a brand. The consumers can turn to the social media that
helps them in obtaining the information.
The article is credible because it has provided a holistic framework that has helped in
demonstrating how the brands influence the brand equity. The article has carried out
empirical study that has helped in demonstrating how the brands can take recourse to the
social media activities that can ensure the expansion of a brand. The article can be said to be
useful as it has talked about how the luxury brands can make use of social media that can
help them in reaching a large number of customers. The article is of great relevance as it has
depicted how the brand equity can have a positive effect on the customer response.
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old
tricks: food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-
45.
The article talks about how the new media has helped in offering the unmatched
opportunities pertaining to the food companies that has helped them in engaging with the
young people. The article has stated that the online digital platform acts as a powerful
medium as compared to the traditional method of marketing. The article discusses that the
activities pertaining to social media marketing can have an influence on the creation of brand

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equity. The new media helps the companies in sharing the unprecedented volume pertaining
to the product information that helps the company in targeting the specific segments in the
market. The mobile devices allows the messages of advertising to be specific to the context
by the linking with that of location tracking software. This article talks that children are
vulnerable to the influences of marketing on account of the immature cognitive ability of the
children. The adolescents are valuable to the effects of marketing because the young minds
can be influenced with the help of the medium of the online social platforms.
The strength of the article rests on the fact that it has talked in an elaborate manner on
the effect of the new media marketing on the food preferences of the young people. The
article is of great importance as it has talked about how the new media can help in facilitating
the aspect of brand engagement. The article is useful as it has talked about how the regulatory
provisions can help in protecting the children from the unhealthy marketing of food.
Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a
Necessity. Journal of Applied Business & Economics, 16(5).
The article discusses about the problems and the benefits in relation to the social
media marketing. The product of a company should be known to the customers that can help
in increasing the popularity of a brand in the market. The tools of the social media marketing
cannot work single-handedly but they also need something that can help in pointing the
customers towards the brand. There are other things like blog, business card along with
advertisement that can be taken recourse to that can help in pointing the customers towards
the profile of the social media marketing. The personal relationships that are developed with
the help of digital marketing can help in the building of a loyal fan base for company. It can
help the company in understanding the customer base that can help in the creation of useful

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products. The business can post the promotion codes and the coupons on the social network
that can help the customers in earning the points.
The article can be believed because it has talked in an elaborate manner about the
issues and the problems of the social media marketing that can help in making the idea clear
in front of the readers. This article is of great use as it has talked about the methods that can
be used that can help in the effective use of the aspect of the social media marketing. It has
talked about how the business can join the communities that can help in building effective
relationship with the people.