Social Media Marketing for Business Growth

Management
Language and learning in your discipline
5/6/2019

Management 1
Alharbie, A 2015, ‘Business growth thru social media marketing’, International Journal of
Innovation and Applied Studies, Vol. 13, no. 4, pp. 873-880.
Alharbie has investigated about business growth thru social media marketing as social media is
evolving the businesses and the marketing of the products as well as services. The author in the
study presented that the new online platforms offer an avenue for personal interaction that takes
place among the companies, prospects as well as between the existing customers. In the study,
the author explores the major six autonomous factors of the social media marketing that leads to
the rise in the growth of the business. The limitation of the study is that the research is supported
more of the online sources rather than the academic research conducted by well-known
researchers. However, the strength, as well as the credibility of the author study, is clear with the
use of the latest year articles from 2009 to 2015. In addition to this, the research shows that the
examples of a few companies which supports the study and shows its credibility. However, the
author did not collect the data through any of the primary sources that become a limitation. The
research conducted by the author is published in the International Journal of Innovation and
Applied Studies that prove its creditability. The findings of the study present that accessibility
and affordability have provided a way to the small business to extend their reach and lead to a
positive impact on branding. Thus, this study will help further in the essay to talk about the
positive impact of social media marketing on business growth and branding.
Godey, B, Manthiou, A, Pederzoli, D, Rokka, J, Aiello, G, Donvito, R & Singh, R 2016,
‘Social media marketing efforts of luxury brands: Influence on brand equity and consumer
behavior’, Journal of business research, Vol. 69, no. 12, pp.5833-5841.