Digital Marketing

Running head: DIGITAL MARKETING
Digital Marketing
Name of the student
Name of the University
Author note

1
DIGITAL MARKETING
Alharbie, A., 2015. Business growth thru social media marketing. International Journal of
Innovation and Applied Studies, 13(4), p.873.
The article talks about the fact that social media can help the business in the
marketing of their products and their services. The article states that the online platforms can
provide avenue that can help in the area of personal interaction taking place in between the
companies. The article discusses that social media marketing can prove to be useful for both
the small and the big business of the present age. The article has talked about the fact that
social media marketing has played an important role in the elimination of the middleman that
has allowed the business to carry out direct interaction with the customers irrespective of
their physical limitation. The article has brought out the fact that it acts as powerful tool
pertaining to commerce that has helped the different kinds of business in exploring the
limitless possibilities. The advancement made in the field of technology has helped in
increasing the popularity of the business.
The article can be said to be credible on account of the fact that it has explored the
different factors in relation to social media marketing that can help in boosting the growth of
a business. There does not exist any kind of bias in the article because the article has stated
the essential fact that social media marketing can also pose threats for the reputation of a
business. The article has stated that social media also enables the companies in determining
the grouping of the users on the basis of their interest that can have negative influence on
customers.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R.,
2016. Social media marketing efforts of luxury brands: Influence on brand equity and
consumer behavior. Journal of business research, 69(12), pp.5833-5841.