Digital Marketing: Traditional vs. Digital Marketing and Customer Touchpoints

Digital Marketing
INTRODUCTION
The use of internet has increases the importance of digital business in market at wider
scale. With period of time, many enterprises are evolved with concept of digital marketing.
This report gives a brief knowledge about how business is using digital marketing as a source
of business. Netflix, an American International technology & media services headquartered in
California, U.S. This report comprises of difference between traditional & digital marketing,
customer touch points, uses of data analytics through digital marketing activities and analysis
of data to improve performance & improve customer experience.
Customer touch points- These are defined as process or time when
end users are coming in touch with brand or a product and gain
information. It is essential to be aware about these touchpoints so that
decisions making is done in appropriate way. In relation with Netflix,
they too are aware about these customer touchpoints which are further
discussed below-
 Social media- It is to be considered as most important touchpoints
because it is easy way of accessing to larger customers. This is used
by Netflix through which they promote their application, web
series, service subscription etc.
 Online advertisement- In this, it is also being considered as
important customer touchpoint in which ads are shown on side of
web sites those are considered to be as touchpoints of end users.
Though carrying out online advertisements it is easy for end users
to reach to brand.
Customers touch points and the Omni-channel nature
Outlines the differences between traditional and digital marketing with exam Outlines the
differences between traditional and digital marketing with examples from Netflix
Digital marketing is defined as way communicating with audience through use of social media
& tools. With changing period of time, people are adapting this concept which assist them in
carrying out their goals & objectives. Both traditional as well as digital marketing are essential
to be focused as they help in achieving of short & long term goals.
Traditional marketing Digital marketing
It refers to promoting of products by using newspaper,
magazine, radio etc. It is beneficial for business to
adopt traditional marketing because it is easily
understood by others or audience in effective manner.
It is defined as process through products are being
promoted & advertised with use of social media
platforms and tools
For example- Netflix uses traditional marketing at low
level such as printing ads of Marco Polo series.
For example- Netflix promote their many web series
such as Daredevil, Money Heist, Arrow on their
social media pages
Benefits of traditional marketing is that it is easily
understood by audience & customers.
Benefits of digital marketing is that it is most
effective one through which customers are access at
larger scale.