Difference between digital marketing and traditional marketing in reference to Netflix

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
1. Difference between digital marketing and traditional marketing in reference to Netflix:.......1
2. Customers touch point and the Omni-channel nature of the customer in journey of Netflix
subscribers:..................................................................................................................................2
3. Analysis of data generated through digital marketing:............................................................3
4. Analysis of data that enables marketers to map this journey to improve company
performance and improve the customers experience:..................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Digital marketing is a element of marketing that provides promotion of products or
services through advertisement, media and social media platform. It utilizes internet and online
digital technologies including computer, mobile phones etc. The company which is selected for
this report is “Netflix”. It is an American firm that provides media services since 1997,
headquarter situated in Los Gatos, California (Polanco-Diges and Debasa, 2020). This report
covers topic such as difference between digital marketing and traditional marketing, customers
touch point and omni-channel nature of them, data generated through digital marketing. Apart
from this it also covers topic such as analysis of data enables marketers to map the journey to
improve company performance and improve the customers experience.
MAIN BODY
1. Difference between digital marketing and traditional marketing in reference to Netflix:
Marketing is a way of promotion of goods and services so that firm can attract customers
to buy their products and they can generate their needs. It includes advertisement, selling,
promotion, personal interaction etc. it has two approaches for promoting its products that are
Digital marketing and traditional marketing.
Basis Digital marketing Traditional marketing
Target audience Netflix use digital marketing,
so that from the single network
it can provide information to
globally. Through the digital
marketing anyone can see its
services no matter where the
audience is.
In traditional marketing it can
only target the local audience
or consumers.
Market Approach In Digital marketing Netflix
can approach the persons via
internet connection or digital
media (Piñeiro-Otero and
Martínez-Rolán, 2016). In this
In traditional marketing it
approach its customers by
personal, it is easy to market
its services to person to
person. They directly approach
1