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Beginners Guide to Digital Marketing with Resources (PDF)

   

Added on  2021-05-31

5 Pages837 Words23 Views
Digital MarketingThe ICONIC
Beginners Guide to Digital Marketing with Resources (PDF)_1
Digital Marketing 1Customers of “The Iconic”The company is one of the leading online fashion and sports retailers that offer its services in the market of Australia and New Zealand (The Iconic, 2017). The company got a positive response from their customers towards their products because of the digital marketing strategies (which include promotion of products through online sources) of the company. These customers of the iconic are divided into the three segments which are discussed below: -ProductDemographic segmentationPsychographic SegmentationBehavioral segmentationClothingMale (fitness wear, casual wear, formalwear, pants, and many others) Age group- 18-25 and 25-40 yearsIncome group- Middle and high-income groupLifestyle Attitude for wearing stylish and latest dresses Prefer international and local brandsFashionable productsPrice as well as quality consciousFemale (fitness wear, casual wear, dresses, formal wear, tops, lingerie and many others) Age group- 18-25 and 25-40 yearsIncome group- Middle and high-income groupLifestyle Attitude for wearing stylish and latest dresses Prefer international and local brandsFashionable productsPrice as well as quality consciousShoes Male (Casual shoes,lifestyle shoes, boots dress shoes, sneakers, performance shoes and many others)Age group- 18-25 and 25-40 yearsIncome group- Middle and high-income groupLifestyle AttitudePrefer international and local brandsFashionable productsPrice consciousFemale (Casual shoes, sandals, slippers and accessories, performance shoes and many other)Age group- 18-25 and 25-40 yearsIncome group- Middle and high-income groupLifestyle AttitudePrefer international and local brandsFashionable productsPrice consciousAccessories
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