ASSIGNMENT ON LOUIS VUITTON

Running Head: Marketing
0
LOUIS VUITTON
ALR 703
FIRST ASSESSMENT REPORT
4/5/2020

Marketing
1
Executive summary
The report is made in regards with the brand Louis Vuitton Malletier which is one of the famous
brands in the fashion industry. In this report the different channel of the digital marketing has
used so that company can generate profit in a competitive market. Wealthy and the middle
segment people are the targeted market of the company. With the help of the digital market
channels such as social media sites, email marketing, content marketing the company has aware
the brand among the people. This digital marketing helps in building the brand to the company
by connecting to the large number of audiences

Marketing
2
Contents
Brand overview................................................................................................................................3
Target market...................................................................................................................................3
Audit of digital media channels.......................................................................................................4
Evaluation of digital media contents...............................................................................................5
SWOT analysis................................................................................................................................6
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8