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Differences between Traditional & Digital Marketing

   

Added on  2021-01-15

15 Pages5331 Words70 Views
Digital marketing

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................11.Differences between Traditional and Digital Marketing. Explain why it would beimportant for Boo.com to invest in digital marketing.................................................................12.How Boo.com could have utilized website optimization techniques to improve theperformance of website................................................................................................................43.How Boo.com could have used Search Engine Optimization (SEO), Social Media (SMM)and Content Marketing to attract, retain and engage with customers..........................................54.Discuss how Pay-Per-Click advertising (PPC) and Online Display advertising could havebeen used to increase brand awareness and website visibility amongst its competitors.............75.How Boo.com could have incorporated Email Marketing into its digital marketingstrategy to retain customers.........................................................................................................96.Discuss the ways by which boo.com could have made use of ongoing analysis andmanagement of digital marketing methods................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONIn today’s modern world, it is very important for business to implement digitalmarketing. It has emerged as a new concept which has transformed the way of doing business.This has provided a platform for organization to promote and advertise their products andservices more effectively and throughout the globe (Mogos, 2015). Moreover, advancement intechnology has generated vast number of opportunities for business to grow and develop.Besides this, integration of internet and business has connected them together at one platform.This assignment will describe difference between traditional and digital marketing. Also, it willdiscuss about various website optimization techniques to improve website performance.Moreover, how SMM SEO, etc. along with PPC and other tools can be used in digital marketingto retain customers is explained. At last it will analyze how Boo.com could use E mail marketingto and different methods of digital marketing. TASKDifferences between Traditional and Digital Marketing. Explain why it would be important forBoo.com to invest in digital marketing.In earlier days, business have to spend a lot of amount on advertisement. They have topublish their ads in newspapers, TV, magazines, etc. in order to attract customers. this incurred alot of cost as well as time. also, they have to select the best method so that large number ofpeople can be attracted (Krueger, and Haytko, 2015). On contrary in present time, technologyhas transformed the way of advertisement. It has created a great impact on promotion activitiesand influenced the decision making of customers. apart from this, integration of social media andbusiness has provided a platform to connect people together. Furthermore, in digital marketingproducts and services is promoted in wide range of area. This has been the main advantagebusiness has got from it. also, cost and time required is less. There is a huge gap between digitaland traditional marketing. This can be discussed as below :- Basis of differenceDigital marketing Traditional marketing Meaning It is an advance way ofpromoting goods and servicethrough internetAn old way of promotinggoods through newspaper,TV, radio, etc. 1

CommunicationIn this communication is twoway that means customer canbe easily interacted(Differences betweentraditional and digitalmarketing. 2018). Here, communication is oneway that means customer arenot able to interact withcompany. TransparencyThere is clear transparency ofpromotion as company canbe easily identified by itsservices. also, it clarifiescustomer in detail whatcompany is offering. It lacks transparency ascompany can not be easilyidentified or recognised fromits products (Sato and et.al.,2018). ActionIt highly influences thebehaviour and decisionmaking process of customer.There is not such greatinfluence on behaviour andbuying decisions ofcustomers. Tools It uses several types ofsources to advertise productssuch as social media,internet, website, E mail, etc.through this authenticinformation is provided tocustomers. Traditional marketing is donethrough newspaper, radio,TV, etc. the content andinformation provided may benot authentic as it seems inads. It may vary. StrategyIt requires an effectivestrategy to advertise products(Lamberton and Stephen,2016). usually, it uses bottomup concept in which data isanalysed and then strategy isdeveloped. it is result drivenmethod. In this it is opposite of digitalmarketing. Here, top downmethod is used in whichstrategy is developed andthen data is collected. CustomizationIt is based on real timemethod so strategy andDue to its lack of interactionand one way communication,2

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