Digital Marketing for Marriott Hotel

Digital marketing

Contents
INTRODUCTION...........................................................................................................................3
P1 Overview of digital marketing & comparison in between online & offline marketing........3
P2 Hospitality trends & insight for digital marketing growth.....................................................4
LO2..................................................................................................................................................5
P3 Digital tools which are used by hospitality company............................................................5
P4 Examine development of e commerce & digital marketing comparative to physical
business........................................................................................................................................6
LO3..................................................................................................................................................7
P5 Digital marketing plan in term of Marriott hotel..................................................................7
LO4..................................................................................................................................................9
P6 How omni marketing channel for Marriott hotel objectives.................................................9
P7 Determine & evaluate measurement technique metrics for plan of digital marketing.........10
P8 Action to improve performance of digital marketing in Marriott hotel...............................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Digital marketing which utilizes the internet & online digital technologies for promoting
different product and services. The era of digital marketing is rapidly growing by transforming
different ways of marketing business products and services (De Pelsmacker, Van Tilburg and
Holthof, 2018). Nowadays, internet and technology have become an efficient tool for business
enhancement and growth. Internet is providing business a successful platform for attracting large
number of customer and audiences. This procedure has involvements of product and service
awareness to target audiences via the use of social media, e marketing. internets and many more
digital tools Hotel Marriot is the most luxurious brand provide business and leisure travel with
simple elegances, an inviting atmospheres and deluxe level of comfort and personal service.
The report will pay may emphasis on t comparison of online and offline marketing along
with discussing trends and insight prevailing in growth of hospitality companies. Moreover, it
will have explanation on development of e commerce’s. Beside that, digital marketing plan of
hotel Marriott will be discussed in report along with description of omni channel marketing &
metrices in order to performance measurement.
LO 1
P1 Overview of digital marketing & comparison in between online & offline marketing
Digital marketing is driving out the closer and constant revolution in the advertising landscape
continues to be changes as way of ding digital marketing. Digital marketing looking as internet
& social media resources for advertising in different products and services. With technological
advancement, there are things changing in business scenario. The rapid revolution of digit
marketing has high level of opportunities & avenues in term to have efficient advertising &
marketing. This have fuelled up proliferation of new devices for accessing digital media long
with leading exponentials growth of digital marketing for business.
Digital advancement is helping out in increasing brand awareness, generation of lead
resulting in boosting of sales. Due to increase in term of interconnectivity, Internet tends to be
likened to wheel in the firm of ability in future development of business and society. There is
providing wide variety of marketing services with product and service sales through their efforts.
Similarly, digital marketing has emerged concepts revolutionising way of marketing.
The companies are making use of internet to reach the specific target customers and promoting
products and service in more digitalized manner (Chaudhary, 2019). There are various tool and
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techniques used in digital marketing which have the inclusion of SEO, SEM, pay per click etc.
Most of customer are using high technology mobile phones, computer and other tool turning out
marketers to have reach to target audience.
This referred to be is major level of difference between online and offline marketing.
There will b analysed as below-
Online marketing Offline marketing
Marketing tend to be done with help of various
internet sources. The sources are such as
internet, e mail, social media etc
The use of marketing on offline manner have
the inclusion of sources such as newspaper,
magazine, template etc
This have involvement of large level of
population and promotion with effective
manner.
In this marketing only limited level of people
get into interaction.
This is helping out companies to have efficient
and effective generation of customer awareness
in term of products and services.
This is time consuming process for new
product awareness.
Online marketing has involvement of 2-way
communication.
This have only 1-way communication
procedure involved.
In this procedure outcome tends to be
measured through help of various metric such
as landing page, site page analysis and other.
Offline marketing data cannot be measured as
on relevant data or information is available.
P2 Hospitality trends & insight for digital marketing growth
Digital marketing is powerful way to increase the digital business. In the corporate world, digital
marketing is used aid to leave off traditional mode of marketing. it is true that traditional mode
of marketing has access to limited audiences a digital one enables worldwide marketing
influencing population form several cities (Key, 2017). So, the companies are getting more
aware of approach to utilize the digital galaxy for expansion of brand.
There is different type of services which are offered of people operating in different sector
and sub sector of hospitality industry. Thus, with the rise in trends industry growth in having
reals’ expansion. new ways are identified in digital marketing such as-
Video and content marketing
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