Digital Marketing for Hospitality Industry

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Overview of digital marketing and comparison between online and offline marketing........3
P2 Key hospitality trends and insight in growth of digital marketing.........................................4
LO2..................................................................................................................................................5
P3 Digital tools used by hospitality company..............................................................................5
P4 examine development of e commerce and digital marketing with comparison of physical
business........................................................................................................................................6
P5 Digital marketing plan for Marriott hotel...............................................................................7
P6 Explanation of Omni marketing channels............................................................................10
LO4................................................................................................................................................11
P7- Key measurement techniques and performance metrics in the digital marketing. .............11
P8- Set of actions to improve performance of digital marketing...............................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Digital marketing plays out a crucial role in hospitality business as give out the ideas for
company to meet out potential clients, develop strong level of relationship and advance hotel
esteem. The usage of specialized digital marketing strategies is very important for business to
turn out better in competitive world (De Pelsmacker, Van Tilburg and Holthof, 2018). Large
varsity of customer in hospitality industry are tourist who use spend many hours per week
settling down on social media and popular OTA’s search for visiting different places, things to
do and booking of hotel.
Hotel Hilton one of luxurious brands providing the busines and leisure travels to tourist
with deluxe comfort and person advice. In this report, there will be comparison between online
and offline marketing in term of recent trends and growth in the hospitality business. In addition,
there will be explanation ecommerce development with preparation of digital marketing plan for
hotel Hilton.
LO 1
P1 Overview of digital marketing and comparison between online and offline marketing
The digital marketing landscape is constantly evolving with state of digital media and
advertising with inclusion of social media marketing, influencer marketing, PPC advertising
and many more added in list maintaining online reputation management and mobile application
in competitive business. Amongst all the sector of economy, no sector is been influenced more
by technology as compare to hospitality industry. Nowadays internet & technology have turned
out as efficient tools in enhancement of business and growth. Technology have succeeded in
providing large platform to business to attract potential clients and audiences. for the hospitality
business, digital marketing has created up with allot of opportunities and update proliferation.
Internet have led to higher interconnectivity helping out to increase respective hotel Hilton
brand awareness, lead generations and resulting in effective sales boosting. hotel Hilton have
created the key of sustainability with digital marketing with usage of recent technology such as
artificial intelligence and social media marketing. This have created positive impact on the
millennial generation and new traveller who are looking out to travel again around the world post
COVID situation.
Hospitality sector are making usage of digital marketing to reach out specific target audiences
for promoting specific product and services with more convenient resources in digitalized world

(Chaudhary, 2019). Today’s generation is making use of high-end technology such as mobile
phones, computer, laptops and many more gadgets.
It is identified to have major level of difference between the online and offline marketing.
Online marketing Offline marketing
This is one with usage of the different internet
sources such as internet, email, social media,
PPC and affiliated marketing.
The offline manner of marketing has inclusion
of resource such as newspaper, magazine,
template etc
It is effective way to target a large level of
audiences in effective manner to get up
promotion.
Offline marketing gets into interaction with
limited people acquiring a high level of
resources.
Online marketing will be helpful in creation of
efficient marketing awareness in term of
products and services.
This included one-way communication
procedure involved in this term marketing
Online marketing is measured with help of the
various metric as google analytics, google
AdWords, google search console.
But offline marketing cannot be measured as
no relevant data and information is available.
P2 Key hospitality trends and insight in growth of digital marketing.
Digital marketing plays a crucial role in the hotel business giving out the idea for
potential clients, developing strong level of relationship and advance level hotel esteem. The
usage of specialize digital marketing strategies help the client to communicate issues to hotel.
Digital marketing strategies will resolve issue of client and gains client loyalty saving out firm
efficient and effective resource. traditional mod of marketing too has limited access to target
audience which require high level of resources (Key, 2017.). But now digital marketing tool and
techniques will be helping out hotel Hilton to have worldwide marketing influencing population
of various city at single time.
There is inclusion of different type of services offered by the hospitality sector as per
need and preferences of different customer. Thus, rise in industry trends will lead organization
to have expansion in era of generation Z and millennial.
Content marketing