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Digital Marketing at L'Oreal

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Added on  2020-10-22

Digital Marketing at L'Oreal

   Added on 2020-10-22

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DIGITAL MARKETING
Digital Marketing at L'Oreal_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Digital marketing at L'Oreal........................................................................................................1TASK 2............................................................................................................................................3Key digital tool, platform and channel........................................................................................3TASK 3............................................................................................................................................5Digital marketing plan.................................................................................................................5TASK 4............................................................................................................................................7Methods used to evaluate, monitor and measure the effectiveness of digital marketing............7Conclusion.......................................................................................................................................7REFERENCES................................................................................................................................9
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INTRODUCTIONDigital marketing is defined by any form of marketing products or services that involveselectronic devices. The study aims to evaluate digital marketing presence and the digitalenvironment at L'Oreal. L'Oreal Paris is a total beauty care company that combines the latest intechnology with the highest quality for the consumers. It is headquartered in Clichy, Hauts-de-Seine and the registered office is located in Paris. The study will analyse impact of digitalenvironment by focusing on the opportunities and challenges. Study will also provide a criticalassessment of L'Oreal business by comparing between digital presence and store presence.Additional, a digital marketing plan will be develop for organising DM activities and buildmulti-channel capabilities of its division. Lastly, based on the plan, it will evaluate somemethods that will use to monitor effectiveness of DM.TASK 1Digital marketing at L'OrealThe digital environmentDigital marketing is mainly concern with marketing the services and products of theorganisation using digital technologies, generally using Internet and furthermore, it also includesmobile phones, display advertising and many more digital medium (Armstrong and et. al., 2015).Digital landscape refers to the collection or system of man- created spaces in the digital world.L'Oreal build their own online world that is used to create new people, interact with them, etc.The worldwide cosmetic, skincare and beauty industries are changing the way of doingtheir business. Digital technology is emerging very rapidly and with the rapid growth it comeswith many opportunities and challenges for L'Oreal by digital environment (Buchanan and et. al.,2018).Environmental analysis of L'Oreal digital presenceEnvironmental analysis is the process to identify all the external and internal elementsthat can affect digital environment of the organisation (Chaffey and Ellis-Chadwick, 2019). Thepresence of the company on online are greatly affect by the environment. It is beneficial for thecompany to access the services and products of the cosmetic industry through internet. Itprovides opportunities and company also can face some challenges. Mainly the digital marketingenvironment of the company is composed of two parts; The macro environment called remote1
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