Digital Marketing Report
Added on 2020-12-09
9 Pages2620 Words75 Views
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DIGITAL MARKETING
TABLE OF CONTENTSPart 1................................................................................................................................................1INTRODUCTION...........................................................................................................................1Part 2................................................................................................................................................1Evolution of Digital Media Marketing ..................................................................................1Part 3................................................................................................................................................4Usage of the theoretical framework of the business with the audit in which is evaluation of theweb and social media strategies.............................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Part 1INTRODUCTIONDigital Marketing is promotional effort made by business through electronic media andbrands. This is very different from the traditional marketing and helps business entity to usevarious marketing campaigns of working for understanding way of operating of an organisation.Report will focus on social media marketing of APIVITA. This entity is dealing in cosmeticsproducts in Europe. This company was founded by Nikos and Niki Koutsiana in 1972. Thisbusiness entity is serving in more than 15 countries. The main component of the cosmetics whichare used is resin of the bees which is gathered by the bark of the leaves and leaf buds of the trees.Cosmetic industry was started in early of 20th century. Market of cosmetic industry is spreadacross the world. In this report, business of digital marketing strategies which are originated andimpacting on the APIVITA will be discussed. It will study about evaluation of web and socialmedia strategy of APIVITA. Cosmetic industry is very ancient it is working in the form theyears. Products are made of the natural ingredient like flowers, honey, vegetables etc. Part 2Evolution of Digital Media Marketing Nowadays, digital marketing is mostly used as compared to the other marketing methods.In just 10 years, the use of digital marketing has become the trend. Marketing was originatedwith the innovation of printing press in the year 1450. Slowly, the introduction of the magazinesin the 1730 and radio advertisement was evolved in the 1922. At that time the use of these twothings was in the trend and most of the people use these devices for their work. Computers of theMassachusetts connected with are in the California via dial up in 1965. In 1973, one of the handheld mobile phone was made. With use of mobile phones, technology has become moreadvanced in years. Search engines named Google has been started in 1998 and till now, it is hasbecome top search engine. SEO was begun in mid of the 90s and by the 2004 (Kannan, 2017).Use of the digital marketing in the cosmetic industry is more and helps in growing of thecompany. Earlier these technologies were not developed and use of the TV Advertisement, radiowas more. Usage of the promotional events of earlier was more than compared to this time.Ways of the promotion are faster which reach to mass media. Various methods are used forpromotion of the products are Instagram, twitter, Facebook and many more. APIVITA is using1
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