The Difference Between Digital Marketing and Traditional Marketing

The digital landscapes
Netflix
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Table of Contents
INTRODUCTION...........................................................................................................................3
Describing the difference between digital marketing and traditional marketing.........................3
Analysing consumer touch points and Omni- channel nature of the consumer's Journey..........4
Evaluates the data generated by digital marketing activities.......................................................4
Analysis of data enables marketers to map this journey to improve company performance and
improve the customer experience................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Digital Marketing is uses of the social media, mobile devices, internet, search engines as
well as other channels in order to reach consumers. It is considered as entirely new endeavor that
needs a new way in order to approaches new consumers as well as several ways of understanding
how consumers behave as comparing with traditional marketing.Present report focuses on
describing the difference between digital marketing and traditional marketing, as recycling of
waste, reusing of water, use of biodegradable, etc. hence, in this way they are protecting
environment (Lorenzo, 2017). Alongside, various practices are also implemented by them in it.
Analyzing consumer touch points and Omni- channel nature of the consumer's Journey,
Evaluates the data generated by digital marketing activities. Analysis of data enables marketers
to map this journey to improve company performance and improve the customer experience.
Task
Background of Netflix
Netflix video rental and media streaming entity founded within 1997 through American
Entrepreneurs Marc Randolph and Reed Hastings. Firm is also involved within creation of the
original programming. It headquarters are in Los Gatos, California. It was originally a rent by
mail DVD services that can be utilized a model called pay per rental model. Consumers browse
well as order the films as according to their needs on websites. Such as put an order and firm
would deliver at costumer’s door, after DVD had finished by renters they would post them back.
By 2005, Firms has around 36,000 different films titles available as well as shipped out around
more than 1 million DVDs per day. Firm has licensed as well as distributed various independent
films by a division known as Red Envelope Entertainment.
Describing the difference between digital marketing and traditional marketing
Earlier traditional Marketing is considered as bunch of the promotional methods using
channels such as television, newspaper, radio, magazines, flyers and many more. The history of
the traditional marketing highlights centuries back where individuals distributed pamphlets for
informational and commercial purposes. (Cunsolo, 2019) Within the modern world traditional
marketing focuses on the television culture, newspaper's popularization as well as overall growth
of the society. On the other hand, digital marketing is based on the use of the advanced online
technologies such as social media platform such as Facebook, YouTube, WhatsApp, Twitter,
Pinterest, Twitter, Instagram and many more, internet, worldwide-web, emails, Search Engines
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