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Report on Digital Marketing

   

Added on  2020-06-05

8 Pages2184 Words39 Views
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DIGITALMARKETING
Report on Digital Marketing_1

Table of ContentsINTRODUCTION...........................................................................................................................1Main Body.......................................................................................................................................1Difference between traditional and digital marketing............................................................1Explanation of technology and management of data.............................................................2Explanation of the facets of digital consumers.......................................................................2Analyse the principle of web design, website management ..................................................3Conclusion.......................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONIn the present time, digital technology has been completely changed the face of business.In the marketing section of business enterprise, digital marketing affect the company in largemanner and engage the customer with company. In this manner, company have to utilise variouschannels such as content marketing, social media, online advertising, SEO and influencermarketing. In the present report, the major objective is to understand the difference betweentraditional marketing and digital marketing (Wilson, 2001). The role of data in the digitalmarketing website design and customer relationship management has been also discussed. Withassistance of this assignment on the digital technology, the depth knowledghe andunderstanding about the importance of digital technology can generate.Main BodyDifference between traditional and digital marketingOnline marketing is a modern method to promoter and sale the commodity in front ofcustomer by which they can directly communicate with customer with help of internet anddigital medium. On the other hand in the context of traditional marketing, company can use thetraditional medium to sale the commodities such as newspaper, magazines, bill board, radio etc.Following are some difference between the traditional and digital marketing- In the traditional marketing, there are uses fewer resources and its audience will be veryspecific and targeted. In this process, company can use the traditional and old techniquesto promoter and sales the product and services such as radio, television, new paper,billboard etc (Kumar, 2010). On the other hand in the digital marketing company choosemodern platform or digital medium such as social media, email, mobile phone, internet.Online shopping application, company website etc.Digital marketing is a process under which company can sell its product and serviceswith use of online channels and tools such as social media, email, SEO and otherplatforms. In addition to this traditional marketing involves the traditional methodsrelated to the promotion, advertisement in the market.Explanation of technology and management of dataIn order to conduct the digital marketing along with business, corporation can use severaltools and technology which help in management of information and communicate with customerby digital medium. In a simple word it can be said that data management technology is that1
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