Digital Marketing Analytics & Strategy

Digital Marketing Analytics
& Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Background..................................................................................................................................3
Objectives....................................................................................................................................3
Approach......................................................................................................................................3
Findings........................................................................................................................................3
Recommendation.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital analytic refers to those tools which are used to analyze and report on marketing
data collected with different digital channels. Therefore, to stay ahead in competition, this
marketing tools assists company to grab attention of many customers towards it. Similarly, the
present study purpose is to improve social media traffic and attract people to visit website
through social media in order to maximize sales. For that, study will use the data extracted from
Google Merchandize store which contain data of last year along with list of users and new users.
The study will help to interpret the data and determine steps which can be taken by company to
improve sales.
Background
There are different tools used by companies in order to attract wide range of audience.
Similarly, social media is considered one of the best marketing strategy that helps to connect
business with customers and also increases awareness about a brand that helps to boost the sales.
Along with this, secondary research shows that 52% of the marketers believed that social media
positively influence their company’s revenue and sales. That is why, most of them used such tool
in order to raise their financial performance and gab attention of many customers towards it.
Objectives
 To increase the online sales of a company by involving different digital channels.
 To attract different users to visit company’s website through social media that helps to
enhanced sales.
Approach
In order to determine the impact of social media upon revenue quantitative study method has
been used. Through this, study examines which digital channel assists company to improve its
sales and draw attention of customers as well. Along with this, different graphs and tables will be
used in order to interpret the findings and present the data in structured manner.
Findings
Number of users from last year
Row Labels Sum of