Social Media Marketing Impact on Sales – Case Study of Qantas Airlines

Running head: MARKETING
Social media
marketing impact
on sales – Case
study of Qantas
Airlines
2020

MARKETING 1
Table of Contents
Problem Statement.....................................................................................................................2
Research Aim and objective...................................................................................................3
Overview of Methodology.....................................................................................................3
Sources of secondary data, data presentation and data analysis method................................3
References..................................................................................................................................5

MARKETING 2
Problem Statement
Social media is a communication tool that enables the user to share and create their
content or information or become the part of the networking group (Albarran, 2013). Internet
has provided easy access to social media due to which the user number is increasing. This has
resulted in attracting number of businesses to target the population involved in the social
media for selling their products and increase sales by the use of different channels such as
Facebook, Instagram, Twitter, etc.
In the same manner, to increase the range of marketing and increase the sales of the
business, Qantas Airlines Australia has also adopted the use of social media marketing. To
increase profit, decrease cost, and augment efficiency in the market, Qantas the airline giant
has now invested its major part of the marketing budget in the digital channels. There has
been an increase in the profit of the company with a $522 million growth in 2016 (Lunjevich,
2017). The credit for this has been given to their investment in the digital platform by CEO
Alan Joyce. The sales of the Qantas Airlines has been increased successfully through social
media marketing under which the company has focused on getting more information about
the customers, and personalized the marketing message according to the customers. The
investment in the social media marketing or digital marketing has not just increased the sales
of the company but also reduced the cost of marketing. The company has done this by
employing Red Planet, data powerhouse and digital media campaign and gained the positive
results. In addition to the above benefits, the company is successfully able to provide faster
response and better information to the customers by the easy accessible channels and Qantas
Concierge bot. The company has designed this service to save the time as well as energy of
the customers that is invested in planning the trip. Besides this, it empowers them to get the
information from the virtual library. A part of the budget of marketing of Qantas is invested
in making the chatbot which is user friendly and increasing its capabilities for provide a