Digital Marketing and Slice

Running head: DIGITAL MARKETING AND SLICE
Digital Marketing and Slice
Name of the University:
Name of the Student:
Author Note:

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Digital Marketing and Slice
Executive Summary:
Digital and Social media Marketing is one of the most effective ways of marketing strategies
and are increasingly incorporated by the business houses. It does not only enable the
organisations to reach to and expand its customer base but also enable them to be competent
in this extremely competitive market. Therefore in the following essay the marketing
strategies of the brand Slice has been presented. The report starts with introducing the
concepts of Digital and Social media marketing and gradually goes towards the background
of PepsiCo, the parent company and the brand itself. Further, the paper focuses upon the
competency of the brand in the market and concludes upon evaluating its representation over
the digital media. Lastly, the paper also includes certain recommendations for the brand.

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Digital Marketing and Slice
Table of Contents
Introduction:-..............................................................................................................................1
Introduction:...........................................................................................................................1
Importance of Digital and social Media Marketing:..............................................................2
Problem Statement:................................................................................................................4
Discussion:-................................................................................................................................4
PepsiCo and Slice:..................................................................................................................4
SWOT Analysis of Slice:.......................................................................................................5
PESTEL Analysis:.................................................................................................................8
Sentiment Analysis:.............................................................................................................12
Communication Processes:..................................................................................................12
Digital Strategy:...................................................................................................................12
Conclusion:..............................................................................................................................13
Recommendation:....................................................................................................................13
References:...............................................................................................................................14

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Digital Marketing and Slice
Introduction:-
Introduction:
The term Digital Marketing refers to the promotion of products by the modes of
electronic media that is promotioning or marketing of the products and services with the use
of digital channels to the consumers or customers are known as the digital media. The
primary notion of this is to promote the brands and reach to the consumers. The modes of
digital media include, essentially, the online channels and the social media, also it is done
through the mobile phones through SMS and display advertising (Opreana, & Vinerean,
2015). However, digital marketing does not only refer to the processes of media marketing or
online marketing, it also incorporates the need and notion of innovative ways of marketing
and promoting of the products and services. The business houses must come up with newer
approaches to reach to the customers (Holliman, & Rowley., 2014). The social media
marketing is the most effective way of doing digital media marketing. The meaning of social
media marketing is using the social networks and platforms to promote, market and spread
awareness of a particular product. This essentially includes three major aspects, represent
itself in the social media platform, advertising and promoting particular products and services
with the usage of social media and lastly, encouraging customer feedbacks and increasing
customer base through advertisements over the social media platform. It is a form of online
marketing done on the parts of the business houses. The objective of the organisations while
conducting social media marketing is to promote and create brand awareness as well as
service and product awareness. The products that are marketed online, are usually targeted to
certain groups. The business houses tailor the promotions of certain products and services in
a queer way that they reach and appeal to a particular segment of the society (Chaffey, &
Ellis-Chadwick, 2019). The social media marketing enables and requires from the business
houses to promote their products on an innovative and unprecedented way that they appeal to