This presentation covers the basics of digital marketing, including strategies, communication, review, promotional mix, and effectiveness. It explains how organisations use digital mediums to advertise their products and services, and provides examples of successful digital marketing campaigns by Starbucks and Marks & Spencer. The presentation also discusses the importance of social media in digital marketing and how it can be used to enhance brand awareness and engage with customers.

Discover digital marketing tactics and how businesses use them to promote their offerings in this hands-on presentation.

Practical Digital Marketing: Strategies, Communication, Review, Promotional Mix, and Effectiveness

This presentation discusses the use of digital marketing in communication strategy for organisations. It covers digital marketing and communication strategies, reviews examples of YouTube and Facebook, and explores the effectiveness of their promotional and marketing mix. The presentation concludes with a summary of the benefits of digital marketing for maintaining a strong brand image and reaching a wider customer base.

Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the use of digital marketing in a specific communications strategy. It explains the concept of digital marketing strategy and communication strategy. It reviews examples of Starbucks and Amazon and how they use digital marketing to contribute to their communication strategy. It also discusses the promotional and marketing mix. The presentation concludes with the importance of effective communication in organisations.

Marketing

Use Of Digital Marketing In A Specific Communications Strategy

This presentation discusses digital marketing strategy and communication strategy through the example of Marks and Spencer's Christmas food campaign. It explains how digital marketing contributes to the promotional aspect of the marketing mix and how to create a digital communication strategy. The presentation also ranks the effectiveness of the examples using social media measures.

Practical Digital Marketing

This presentation discusses the concept of digital marketing and its importance in modern business strategy. It analyzes successful examples of digital communication strategies and explains the promotional and marketing mix. The presentation also covers how to measure and rank the effectiveness of digital marketing campaigns. The subject is Practical Digital Marketing and the course code is BMP3006. The presentation is relevant for students studying digital marketing or anyone interested in learning about effective communication strategies.

This report analyzes the effectiveness of digital and social media marketing by taking two examples of different organizations and understanding how digital marketing contributes to the communication strategy of organizations. The report discusses the target customers, goals and objectives of communication, marketing and media method of McDonald's and Starbucks. It also explains the promotional and marketing mix and ranks the examples in order of effectiveness. The report concludes that digital marketing is necessary for organizations to reach a large number of people in a cost and time-effective manner.

Hartpury University and Hartpury College

Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategy

This presentation provides an overview of digital marketing, including strategy, communication, and examples. It explores case studies of Marks & Spencer and ASDA, discussing their target customers, goals, message, media methods, and monitoring effectiveness. The presentation also covers the promotional and marketing mix of both brands and discusses measuring the effectiveness of digital marketing communications. Overall, it offers insights into the world of digital marketing and its impact on businesses.

Practical Digital Marketing: Strategies, Communication, Review, Promotional Mix, and Effectiveness

Use of Digital Marketing in a Specific Communications Strategylg...

Use Of Digital Marketing In A Specific Communications Strategylg...

Practical Digital Marketinglg...

Use of Digital Marketing in a Specific Communications Strategylg...

Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategylg...

Digital Marketing: Strategy, Communication, Examples, and Effectivenesslg...

Use of Digital Marketing in a Specific Communications Strategy

Use Of Digital Marketing In A Specific Communications Strategy

Practical Digital Marketing

Use of Digital Marketing in a Specific Communications Strategy

Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategy

Digital Marketing: Strategy, Communication, Examples, and Effectiveness