Digital Marketing and Social Media Marketing

Digital marketing and
social media marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Marketing....................................................................................................................................1
Marketing mix and fits of communication mix...........................................................................1
Digital marketing........................................................................................................................2
Social media marketing...............................................................................................................2
Importance of digital marketing and social media marketing to businesses...............................3
Social media contents..................................................................................................................3
User Generated Content: .......................................................................................................3
Social media campaigns:.............................................................................................................4
.....................................................................................................................................................4
Analyse the importance of social media platforms.....................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is component of marketing that use to utilize internet and online
application to promote product and services to the target audience(Chaffey, and Ellis-Chadwick,
2019). Digital marketing is the method by which company endorse product, services and their
brands. Social media marketing refer to the use of social media platforms such as Facebook,
Instagram, twitter, LinkedIn, YouTube etc. in order to promote product and services in the
market. There are various social media management tools that helps business to get the most out
of the social media platforms.
MAIN BODY
Marketing.
Marketing refer to the set of activities company undertake in order to promote its product
and services in the market. This includes, advertising, selling, distribution of product and
services of the customers or other businesses. Marketing and networking with the potential
customer and maintain long term relationship with them is the main motive of marketers.
Marketing also involve the networking with the other businesses in order to promote business in
the market. Promotion of product and services and provide customer high level of satisfaction
could help in better growth and profitability of the business in the market.
Marketing mix and fits of communication mix.
Marketing mix is the strategies that company use in order to gain competitive advantages in the
market. It is the foundational model of the company that helps in better growth and effective
level of profitability in the industry. Below is the detail explanation of marketing mix and where
communication mix fits in.
Product: It the fist element of marketing mix, product could be refer to the service,
physical product or an experience(Desai, 2019). A product of the company made in order to
fulfil the needs and wants of the customers. Product of the businesses provide satisfaction to the
customers and fulfil their expectation from the market.
Price: This represent the value of product and services a customer willing to pay in order
to gain satisfaction from those product and services. Price of product refer to its value in the
market and how much a customer willing to pay for it. Price of product and services
communicate its value for the product in the market.
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