Digital Marketing and its Relationship with Business and Management Structures

BM 565 Digital Business &
New Technologies

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Digital Marketing.........................................................................................................................3
Relationship between digital technologies and both old and new emerging theories on business
and management structures and practices....................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital technologies are the crucial source in order to increase the productivity of the
company and makes the organization to use the new and innovative technology. Having the new
technology in the organization helps them to grow and it increases the efficiency. This report is
based on the Digital Marketing technological topic which helps the different organization to
promote its business. The report will outline the importance, development of the topic, detail
description of the digital marketing. Further this report will also outline the technological
platforms and softwares and the type of organization use this technology. This report will also
describe about the effectiveness of the topic and the relationship between the digital technologies
in both old and new emerging theories.
MAIN BODY
Digital Marketing
a) Digital marketing is also known as online marketing as it helps in the promotion of the
different brands in order to connect the potential customers by using the internet and various
modes of digital communication. This is very important in the today's world as everyone is
connected with the different social media and digital platforms (Saura, 2021). It used to connect
the business with its customers when they are online. The digital marketing is effective n the
every type of organization as it helps the organization to grow in the competitive market. By
having the digital marketing the companies used to find the new audiences and have the more
target customers in the market. The importance of this topic has become more evident because
the digital marketing executives can find out the best social media trends and how to utilize those
trends in the market.
It is very crucial topic as the future of the digital marketing is very bright this is because
it creates the more market and awareness among the customers in the online market. The
organization having the digital presence can use the different tools in order to promote their
products in order to earn the good profitability (Bala and Vermna, 2018). As there are rapid
changes in the environment so the digital marketing is the best way in order to create the
awareness as it is the cost effective method.

b) The term digital marketing is the broad term which is used in the 1990s. The digital marketing
has come in existence when there is more used of the internet by the people in the market. As
digital marketing helps the promotion of the brands products and other products also by using of
the internet. As the people are consuming the digital content on daily basis so it is very important
to have development in the digital marketing (Pandey, Nayal and Rathore, 2020). The digital
marketing strategy helps in the development of creating the roadmaps and have the action plan in
order to guide the owners and marketers in achieving the goals and objectives.