Use of Digital Marketing in a Specific Communications Strategy

Structurer of
Use Of Digital Marketing In A Specific
Communications Strategy
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Contents-As2
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective organisations, as part
of the promotional aspect of the marketing mix.
a. Example 1
b. Example 2
c. Promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION AND DM
• It is a presentation which outlines the digital marketing strategy and communication strategy in respect of
promotional mix and marketing mix.
• Digital Marketing is a tool through which Organisation can use in order to promote and advertise the products and
services by using several online channels.
• It is a measurable form, of marketing that can help in tracking the success of campaign or advertisement. Through
digital Marketing company can determine whether there marketing strategy is actually working.

WHAT IS DIGITAL MARKETING
STRATEGY?
• It is a strategy which is formulated in order to achieve the marketing goals of Business.
The goals can be achieved by developing and executing the digital marketing campaigns
that helps in attracting maximum number of audience.
• Digital Marketing Strategy can be said as blueprint or master plan through which
Companies can achieve their long term goals.
• Through strategy organisations gets a direction and guidance of a path which they have to
follow in order to accomplish their target.
• There are various digital marketing strategies which helps in attracting new customer and
building strong relations with them they are search marketing, social media marketing,
conversion rate optimization and email marketing.